---
title: Blog
date: 2026-03-04T17:16:00+01:00
canonical_url: "https://www.takefortytwo.com/es/blog/"
section: Blog Listing
---
[BlogVolver al inicio](https://www.takefortytwo.com/es/)

#  Artículos. Ensayos. Ideas sueltas. Está todo aquí. 

Descubre nuestros artículos sobre comercio, tecnología, diseño, marketing y estrategia. Consejos, análisis y visión de nuestra industria. Completamente escrito por humanos, por cierto.

![](data:image/png;base64,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)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Personas-Funnels-and-Barney.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785496&s=5623d6a7d31943fad6684c4e68762e43)

 Marketing ## [Personas, Funnels y Barney el dinosaurio](https://www.takefortytwo.com/es/blog/personas-funnels-y-barney-el-dinosaurio/)

Todo cambia constantemente, excepto el hecho de que la mejor manera de entender y motivar a los clientes es centrarse en la realidad.

[ Leer Más ](https://www.takefortytwo.com/es/blog/personas-funnels-y-barney-el-dinosaurio/)

![](data:image/png;base64,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)![1 to 1](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/1-to-1.png?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777060286&s=2e7dc75a8c4f2a11d0d83f64f8144ddc)

 eCommerce ## [Migración de Magento a BigCommerce: el caso de éxito](https://www.takefortytwo.com/es/blog/migracion-magento-bigcommerce/)

Cómo EGO migró de Magento a BigCommerce: el caso presentado en Digital 1to1 Special Edition. Plataforma, estrategia, resultados.

[ Leer Más ](https://www.takefortytwo.com/es/blog/migracion-magento-bigcommerce/)

##  Explorar por tema 

[eCommerce](https://www.takefortytwo.com/es/blog/topic/ecommerce/)[eCommerce B2B](https://www.takefortytwo.com/es/blog/topic/b2b-ecommerce/)[Marketing](https://www.takefortytwo.com/es/blog/topic/marketing/)[Estrategia](https://www.takefortytwo.com/es/blog/topic/estrategia/)[Transformación digital](https://www.takefortytwo.com/es/blog/topic/digital-transformation/)[IA para eCommerce](https://www.takefortytwo.com/es/blog/topic/ai-for-ecommerce/)[Diseño & UX](https://www.takefortytwo.com/es/blog/topic/design-ux/)[Tesoros ocultos](https://www.takefortytwo.com/es/blog/topic/hidden-gems/)

![](data:image/png;base64,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)![Play on ten](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Play-on-ten.png?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1775696643&s=bddcba27a265de9d02afffe2efafa435)

 Marketing ### [TakeFortyTwo, entre las 10 mejores agencias de España en Marketing Automation](https://www.takefortytwo.com/es/blog/top-10-agencias-marketing-automation-espana/)

Marketing4eCommerce incluyó a TakeFortyTwo entre las 10 mejores agencias de España en Marketing Automation. Veinte años de eCommerce. Ahora, reconocidos…

[ Leer Más ](https://www.takefortytwo.com/es/blog/top-10-agencias-marketing-automation-espana/)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAlCAIAAAB9MnhgAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAJiklEQVRYhW1ZUZbjuA2sAil7Otl85KQ5Us6TsyR5u5NMuyWRQOUDJCXPxE/PLXssqQAUCkUO//H3v0EKKULdvXc/u59n28++H+fXcX59nZ/7+Xodn6/jx2v//HF8/tg//3N8/XEcf5wNIbCgbNie2J6/bc+/1Mef6uNb3Z5l26xspVSzQprBCFJkgAG42AUXeozDQz0QEZGAFAynnHJTN3VTMzRDI06qE24EQALE24vXCe8f5gmvbwhw3oIESBLMq3j74fjm/z/m9tIv7+8X5DPy1mQFAd2en0/k/Nl6ygLCAdoIAw0EWMACM5pttEIzI0mjrXeCZD5zRKL/g08QoPs7KEik3jJFAgYUAjU/KbM1n7Pgv2V6QidhhBnK+BcrsAqrH1Y2q9VKsVKsmJkxD5pxXX/VLVHrwj8PIeZ5gPN7rhiMKAQIq6SJQuCOfpJgEIJXPBy5J4qxbmQDYQW2bVY/bHuUulmpVquVaqWUYjQzy2tIATHQiwAFQpBW3qWAJnRkswSQRRAB0ggZCkFCFUYKNEB5NqDfIpmk50w/YEQp0IPWSFjZbPtzeTxLfVjdyraVWkstpVazkh1MGgWIgCSAulLOW+6BmOQJICCRQcRg0YBlK5I6EIdoARFG2ujBiX40xqA+Rv2qARv1QcLqs9QP257l8SjbVupmtZaaFShkyXsOgCAUCoLKpAYgKG7pj4s8FBCEQA0OZluBRgCqNJNEA0TQwMDFn191YtTRiGJAJUijlUfZnmV72vYo22ZbHTGUamZmZZBXUACSSNhkxaAKYgAd5wJFTeYkeoojvVOJRgVAIGCG0KJ+XqRJoXcpk1HFwEqYWSn1kdCvo9ZSainJn8SbIiMltFCmMwhRQQTgKwwxKMFAiLNzf+rKzHAVU9MsGxmkQBFYza9xMj5AGYAZWMhipVp92LbZHX0d6GcAmX6l1jDWd0srEcyDPng1SP9LS3KVAENG523zTuuAQI2kSVKMv+OpRqjAyFpZa6mbbZvVOo9iVq1Y0jX5g9SbQdJLl5MkkTPaICHsrpspYPZ+DUhCQM1RERfoSwsiLYYQQoQiI4iAYrDTrBhLtboxdXOqp430ZwAAiJCIIJTpu4RhjRcMwhqvCUdizsFB7cw4KYEAaswRMvpICMElH9DlIY/wUER4jJcUgMxghZZjq1otc4QVKzmP7eLPYPL8m5Nz8iO1QKbR4bEU6+ZKLh2DYgSCGgI0cIfggksRCKW1Uo/oIY/oEe4jhgwABI0rBqssZRw5vIYi3+VsidvsTYKgmcECIqGI+2TgVZkc2qEYtxAA1ZAkRGSmxzFxR3d1V/doHt29u/fe3bvCKYCiwUYMLGZ2g05bk+QyPrrHkHOFMkMEzQZ9TCFIvJuLyPEHzTGXGQSqx88BDPSu5moezb11b2mze2/dvXd5LzBbJL0dZhjvUys0oWt6Hw1TY5MhNLPUC05foTWVFRKTzlJ6f4dcCiBqdwGKt6xHpry5N/ezx9nj6H42P1s/W4t2sjusliLNVJIr5bzs+btJuCzP1DogAzVKZQT7ZoykCDgwoEcowiNa6FQ0wat7CIiBW71H82h9HGePs/vR+tH63vp+tnYeas0cKO5Vl1bbtRKYCqJl6qcAK3UiiyCYpk82SgCH/kgLvRxBF3KCe8jd3Xf3PRu1dg8JoeiJe76f3c/mR/Oj+d58P/vX2fbj7MeuHVXgI2r28j3fV38pEzrM8VBkhbQs8rSHsxU4vMqIF4pwyCQSmX66q/XW+946uiMctfUA4BHu0bqPxDc/ux890fe99dfZX0fb971/gV94GKxoS6kdlnLae2pO7sHoEDRXrUvupDHvp0NLrSGuCgRhCBcVCMhGAK0dJ86Gs6H3VYGkUM8YvPU4W5wtjub76V9nfx3tcz9er9O/oziCKA/00ES/TP1V/uTPHIizCDHscoweuHXPnHBgDv4AQkJQQEgWgd7VWtsPvL7wueNrR209NFf0N+r72Rd/+uvsn0f/z9f+3+9wxzcAwqPBY8271amjBQNBcUmJx1v6Q4tCqUWGXIVegp8G24Ppt02zAufpry/8/h3ffwBA7SOA7AFP9K1NFjXfm79O/+/R/vV5fG8A8A2owMeJPig0iT6zH5LpUp7LksREr1E3/KzBFw8R1LWGM4kR7B3HiR8/BvoMwCX4Us/uk0hxNj96BtD/2Nv37+OaHXgBvzV4wDVJAi2slCKGCo0vA1kBLfSDQuBkUW4BYHbBXAAYyWzlCHbHeeLfEwmA2l2SfPZA73rXojhavJr/82j3PYRPoCUxVh8Ly67GcN28fTnJExJsOva5P8IZw235ce1i5O/FCHjHcbxtZtTugXRsHt3lHnnSPXpX73F67C2w++0qvHL1Mdh/me2sBiNgzD6e5JmsFt+m2RLegRrvu1AclgeQGKIHzvMOBNVdM4DhOj0UrstcuJoD7ec9nDWSpixq0T+m6Z/7DJrSlCIfWFs5wHAYl+v8ZbtoEU+I4NneA0iXn3b/OobeaU12hOHXl26iuZpBmkukhI85hTFGA2zsrSgAW7sS+QtOs7acxxS3qwjvAUiYD1a8eZG8k4GVuYa/XXbtUOk9jNEBtwjePdCYzyKnzbyWZQBM6XIXEK0YhpPV+xq93n+lIcBLI2hkIZ80bBVf12UfQEnGzuS8LTqDME0uzDtiRRUkJIJr12C4kem6mYNMiluBczLSasXR3wKYNMTylnP3iIWstGexv2719xs9MwAbuwDCLUuZEWpy/FbTC+l77rVIBI37jYREzNk97mZWtw24BYArOWMreRh0wshithV7lvLbVg4+XjoA/Bl4AjVXqyPyt0wlX2ej3pa84/0nnZm1GfnnbKfL/g3DRdBYtw03MtR5I80YxsvIYixkNT6K/Wkr/rE9XoeAb8ADKIUjgIuhV9MtVEttrhgIIJCIbnUbBhZcsjbTvww4aKy13JWqgrlkWovrQf2MoZrVLEIt/Vu1Vw30DdiAUsgLGW5EVQ4xTFXMuBb6uecgwN8iZVKPEqf2LgubQwM0llLw8cBrjAObab9qem8AMxazWkYMz608gQdQgZL/C3C15i/vuuDd1guaihOQiEjTNnZCxtzzOf1ufYyR5FLKx/PxE4WS+b9ug92IVKxWi0eJZgVRgPcdf72j121hNgqelc46jOog7hWYHJw7VHOy3/arQdKMj1q/rCI6sPpwcJOz7m+767nBY2QpVkiblbptOdxet498P7l9XH1zjakluBP6miDXTdN9FyO2kfr/ARfuu8SfFXpmAAAAAElFTkSuQmCC)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/the-white-bunny.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=ca6793fa0f0225f3e7e909ae48c20dc1)

 Marketing ### [El conejo blanco](https://www.takefortytwo.com/es/blog/el-conejo-blanco/)

Un millón de pequeñas cosas: cómo los detalles marcan la mayor diferencia en la vida, en el amor y en los negocios, y por qué el microcopy es, en realidad, una…

[ Leer Más ](https://www.takefortytwo.com/es/blog/el-conejo-blanco/)

![](data:image/png;base64,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)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/attract-framework.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=296d7785bdd071e902691a38979856ac)

 Marketing ### [El framework Attract](https://www.takefortytwo.com/es/blog/el-framework-attract/)

Ignora los bots y tu negocio será ignorado, como el árbol que cae en el bosque y no hay nadie para escucharlo.

[ Leer Más ](https://www.takefortytwo.com/es/blog/el-framework-attract/)

![](data:image/png;base64,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)![Hero composable commerce b2b](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-composable-commerce-b2b.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049829&s=6d7f7fbb0f17625c87aa32068b91914a)

 eCommerce B2B### [Composable: ¿sí o no?](https://www.takefortytwo.com/es/blog/comercio-composable-b2b/)

Qué significa realmente el comercio "composable", cuándo tiene sentido adoptarlo y cuándo no.

[ Leer Más ](https://www.takefortytwo.com/es/blog/comercio-composable-b2b/)

![](data:image/png;base64,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)![Hero b2b ecommerce benefits](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-benefits.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049800&s=4672d1b352843814c8bbd77db162865c)

 eCommerce B2B### [Por qué implementar eCommerce B2B es una buena idea](https://www.takefortytwo.com/es/blog/beneficios-b2b-ecommerce/)

El 65% de las empresas B2B ya vende online. Descubre los beneficios del eCommerce B2B, de operaciones más rápidas a menos errores, y por dónde empezar.

[ Leer Más ](https://www.takefortytwo.com/es/blog/beneficios-b2b-ecommerce/)

![](data:image/png;base64,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)![Hero b2b ecommerce platform selection](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-platform-selection.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049685&s=50cdb45289781cee9370073d43b357f7)

 eCommerce B2B### [Qué debes buscar al elegir una plataforma de eCommerce B2B](https://www.takefortytwo.com/es/blog/elegir-plataforma-ecommerce-b2bn/)

Si no sabes adónde vas, cualquier camino te llevará allí. Elegir plataforma de eCommerce B2B es más fácil cuando sabes qué buscar.

[ Leer Más ](https://www.takefortytwo.com/es/blog/elegir-plataforma-ecommerce-b2bn/)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAlCAIAAAB9MnhgAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAK8klEQVRYhWVZyZLsyI10dwQz6y3qZ5L+ZP5Hd/36XDTTm3UXIwCfAyKyqm1oUVlkkklidQBO/vtf/xXS22N8/3L99O3549vbj+/PH9/ffvr2/P7t8f3L4+vb9fa8no+4rmAERJAAYKOc6Zl1r5or79U7tZZXucpVAEBQZEghDmnE3glRYpDctzQA23aVXa6qyv6sLFdW9V3dG2x7EOjf7/vsP4A4//r2vXA+945hAwAMesvQgpwT/2/zueb88ON2r1P466l+OkmaBM3zSGKMQAghBCFRIkVR7KW9g/MJaqtgH7lp0IZNAzbsLZ/dDsCnC/qac+gjpWEChmEbZZQ/bnXM176E2vwE4HEFQ7iCIziiHd1b8LUY1DjS970MuGADtssss4wqVrHsqnMaQAtNGixTZpkE+1u/nNv32rH5UoNtF1AAScMit6sMjMdACI+Ba3CExlBExBgRoRjSoAZiUAMSpJMAAMqoMsodmKxiGmlUoQppwgBIEyJNbulFk0WILpp43RGfHFjbYz5+c+cJ+SmKgfG8HORj8DF0DY0tfGiMiKEYjIu6oIDiI37gNmcZaacri1nMZCaykIWqLZRI1M6yNHFWS18vabZVO0H/Gjwn+7RzAWw7EuM5oOOBa+gaMbYSQ2Morl5sBXTixy5UItPOcpZW1UqcxUyXAbMdYBEWSoAAAjKoRomNBTunNri8kpwHU0iRlLT3enspcPFx8RocQ61CHOkZV0cRdDJ4S8+y07GqVnFlL6zEWs5CeQOFxU9ZSFiuk0wHenYyHXyEvUFQG1p0gETBztGtwGNYwhW4gtfQaLuPETEiBjsN2gMMqMPahSrnsld5lWZyLszEXJgLayFPBpMM02a09EWAJssdBR0u2OBv+0BDo7fECARIyhAZVCgaaUhyXGHJV2AERnBIEREKKRShnb4DilcGl11AuiOHK7kWZuKevpfn9MqWBgQl2NjSfwRPR7F3yn4qXXY1HulIbxCkRCHA2CUxthfGUFEMeYgh7hMhxV9gFIwGMgOFqpO4HTbH9r6n53S+FKAlR7xKEk2oS1If2lXYBTarXK0KCRERHCUbIBQMczuBIW4fDLFEBi1ahHaG6LUO/IchAAWXmWYWV2GlZ3ou37Pu6XvWnJWrym7Y/pCeNBlgC9SlpKXPdGZVVWbZCRcBCSNYAwapiEQGh2UI2xWiOOikOzb9KdFwGhSC6lrb8NvFJYtZG3OO4eu+875rzsysKpCUUJZ98BAw2gNdCF3e0q9VmZmZVa2AQxhD1TVMFeGoU9q2MAI44GVju7zjEUbbybtH2IfHZlnO9EqvVWvVnDVn3vderYALoCIYVYA+Go4OfBJwlbO29HPlWplrVaUrSYd4pVytQER4DGe6EhUoU4bNUTlpVLQXXRsGDh43Ltis7lxQ5W4RMyuz5so1c87cOryvOVdmB5CrYBNdhGl2BySAO3GzjglWrrnWWpnLlYRDrEuwSYQUESNyxIioSEtdmDHWfJcgrczKzMrq/rWqIaE2PsBg2aiszMqVuXJt6de8132vec/7nnNmpm1KrkGgyJJ2F3FSAAVXVa5aK9fKOXPea67ZTiAqxMqwTVBbgRgjIyKiqAJpY8z7D4XBLzHWtf3YoViVmVmRmRLapEbrmStzrZwr51xzrTlXS/9+FKAk2SRFlbKkKoosWqTbOO3GtXLNNeeac645KxOoEGoEXALOIBERIYliR3XJ4/39Z0UZ32LMeeea2SZZK3dWZRaJMMkqVFatPNfN1S6457zvdc+5PQCQigHsqpkRoSoVExK8Q6hnlVXHm+uec96ZC1US6gq6RIcYoZa+6xfMskMaf/4J6dfy3xRzPOZ9rznXOmvEWhIBuxVwZuXMXDPn3bG/5r3mnfe97nvdc83KMhhRIJnKiKjMClWVCMMgu2650vlXHeadc9pJwhmsFH2Qv3uKNr+zRoTGH79DA+XfFT/GYz6e6+gw17zWmCEKtotdd7JyZa1Za+a8a9417+x13znnuqsMsGBIqsjKdKpK3X6aPGNLohpWErmcs9a+W+UijQx6iQ7htEAkaaBcIyuk8fvviEDWz4x/jsd8POfznvc9H4+15lxDQRKOSnYOrKyVnXS1tuj7qeuuOWu5ipBJVqoyXOmKbW/Bxd3DVaKSTtSCF3Iip/Ou9Z5rAuUMOLcC2wOv+p1jZEjjt18QF9LQ+ON63s+3+36f8znnfc8rxlAQQqGCpO3MqrlqzVp3rdv5WrPWXbmcriJtS67cy4kSiqierUAXnHTCi0560QueqBv57rxdiRSx5s4BhngawMq6rpGSxm//g3iijLh+e7y9v73P+573fc95zXtc0QrYlSKNDqFWYC/nXqiFXCjDnaeJKji7eYUT3tNxt+REEqnecQopp7Ya786VRTInodhNWs8QtrNqjRXS+OW/Mb7BxHj++vz6/v5+v7/f857znusaa2gEFw3LJOxs9M615a7lXDsGnETumouiC21zF5Cw4EJPOQDdI1kRKdReTCKFRU942shliWtqhiJIdUNSVbnGCGn88h88/gM+8PiGr+9/3vdsVJxzrjnWpTUpmK0A3DDqXK6182+3X97dFC26q6/Y39eR9UwDAPp7FGmhtLtJh3pkNpnd1lRGrnvNMbsIcGsQmZLGr8ATiJ/x9e94v9v4s6v6WmutWKEQCFkkcAp1HuKhcJglqZtewM3INAnmHiq7+PaYj5cCLLUOsvbwtScRW6gEbGTVqpqZY82Q9iQx6iiwgLf/xT0x5x9b7Mxc2Z85MlcjnwD7kBA9emPPppuJicAehQ/xJkLYOmwPoOOgsD0GCSIVjFCMiBxZl2xz7aG4DZeZtXJ1JYZdEsefQABzYSWy3ndHm7tjyP5ZSEWisFmgHrkP0yRRoRgxEJbhNMkmmHi4GH92BQ8PtKm2bjjODBjjEWWDqGGDCkpNCXX17uaAMIpjU2hXI8Q649G2cpXT+6vmB2yc8UBgkEUNhRXQYLhMs04LHIzN8kEf5MgmsUhvD6phMjQuZakchhmo7A5gs2xUVxDYqDJhajyAAegncPSEsMeC2hTfYcjaWJsDEQAI7B4zoIFIRqmQ5mHSTvdC7TjgFvqVBocw4Y59xtAeuiSuVgBAh6diu4IfXJHHF+AJXH+DLjB2PraNC91Db+zeVm/2aact+Jqch8KrEOBrnmS8mMrXTP/auDkLUJCpQFgFDYRZCCuYZZuACL2IhogXZUtifP2B6yseXzEeiBHHUXu6NGjorOh50zQkqCAiyCAHVZQVSLD2FEdslnU/7eWHjz9QEFCGggFWP3JnFdUKWKeZ23xJvBCC48s/MC48vmA8oDEUOgFLU0ZHyV5NTEBNPJ25f3uAbUEjadsmX5zUi0c7iPsa8zdjKFYzB/08iTLzkwIIcmwd9quGTq3x9g0xcD3bA9dWrbGt/fvJCdyHBA0VVJu4CPZRmACrR8nDTL00+BRC3RFgO6Fj04CAIL2jyuXNUNBBbCf0ausA4/GGCFwPjIGIcciUfubR4TOz0nksw4QIfT4PdoKzpbP610f6Fyf7kcGbvdWLZ6DJIJHqWLUJBx2EhDMYoAOF5BgXIhADETtk+8zhVPaOKe8oOA9jsTkXmQrKVDQP1+9qGnN03iDtNz6HuPFnNY4OfC319W4eQ5uoOyWvazZBYES06G3Fz+F6RP9gBXdEHaaqyZJm/osUWTh1GbVbjGP2l/QvLDrvNF5HR/AOp/02oIs32Vxdu/RlFAH/B+YfXdLpEsgKAAAAAElFTkSuQmCC)![Hero b2b ecommerce website development](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-website-development.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049748&s=f5fd8c02210b57c6aa393965d65f8135)

 eCommerce B2B### [Desarrollo web de eCommerce B2B](https://www.takefortytwo.com/es/blog/desarrollo-web-ecommerce-b2b/)

Desarrollo web de eCommerce B2B: arquitectura, plataformas, integraciones y errores que conviene evitar.

[ Leer Más ](https://www.takefortytwo.com/es/blog/desarrollo-web-ecommerce-b2b/)

![](data:image/png;base64,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)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/What-digital-transformation-actually-is.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=3878179358e3f318aa3fbe836e0c55fc)

 Estrategia ### [¿Qué es realmente la transformación digital? (Parte II)](https://www.takefortytwo.com/es/blog/preguntas-clave-transformacion-digital/)

Cada transacción es una conversación, y la transformación digital tiene menos que ver con seguir tendencias y más con responder las preguntas correctas.

[ Leer Más ](https://www.takefortytwo.com/es/blog/preguntas-clave-transformacion-digital/)

![](data:image/png;base64,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)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/reframing-digital-transformation.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=f45306f19e60666ded71687525796af2)

 Estrategia ### [¿Qué es realmente la transformación digital? (Parte I)](https://www.takefortytwo.com/es/blog/transformacion-digital-2/)

Un checklist de preguntas que todo negocio debería poder responder en 60 segundos. Si no puedes, tu transformación digital empieza aquí.

[ Leer Más ](https://www.takefortytwo.com/es/blog/transformacion-digital-2/)

![](data:image/png;base64,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)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-end-of-B2B-Design.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784524&s=e1e23445ccb96f8876b9365637dc131a)

 eCommerce B2B### [El fin del diseño de eCommerce B2B (tal como lo conocemos)](https://www.takefortytwo.com/es/blog/el-fin-del-diseno-b2b-tal-como-lo-conocemos/)

Con nuevas tecnologías por todas partes, el eCommerce B2B evoluciona rápidamente. ¿Qué significa eso para el diseño de eCommerce? Nos alegra que preguntes.

[ Leer Más ](https://www.takefortytwo.com/es/blog/el-fin-del-diseno-b2b-tal-como-lo-conocemos/)

![](data:image/png;base64,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)![](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/websites-vs-dinosaurs.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=bf0a23dff89b5b6be16b421f0b0a2214)

 eCommerce ### [Webs contra Dinosaurios](https://www.takefortytwo.com/es/blog/webs-contra-dinosaurios/)

Quedarse quieto no es una estrategia. Optimiza tu web, aprovecha las oportunidades de crecimiento antes de que sea tarde, y deja atrás a los dinosaurios.

[ Leer Más ](https://www.takefortytwo.com/es/blog/webs-contra-dinosaurios/)

![](data:image/png;base64,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)![Van Gogh style illustration blended with a modern digital UX interface](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/VanGoghUX.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=1ad3f2bc8e3749f12246bd7c659a0e67)

 eCommerce ### [Una pincelada de geniUX](https://www.takefortytwo.com/es/blog/van-gogh-ux/)

Las webs que se esfuerzan demasiado pierden usuarios y dinero. Trucos sencillos para quitar ruido y ganar claridad, con Van Gogh de telón de fondo.

[ Leer Más ](https://www.takefortytwo.com/es/blog/van-gogh-ux/)