Insights. Ideas. Random Notes. It’s all here.

How the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing.

Neglect the bots and your business becomes invisible, like the proverbial tree that falls in the forest but no one hears.

95% of your B2B prospects aren't ready to buy right now. The key is making sure they remember you when they are

What composable commerce actually means, when it makes sense to adopt it and when it doesn't.

Why implementing B2B ecommerce is a good idea: the business case, the benefits and where to start digitizing your sales process.

If you don't know where you're going, any road will take you there. Choosing a B2B ecommerce platform gets easier when you know what to look for.

B2B ecommerce website development: architecture, platforms, integrations and mistakes worth avoiding.

Every transaction is a conversation, and digital transformation is less about trends and more about answering the right questions.

The term implies we can decide to change through tech. It’s actually the opposite. Digital transformation is a practice, and it's never complete.

TakeFortyTwo Officially Designated as BigCommerce B2B Specialized Partner

AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

BigCommerce announced its rebrand to Commerce. The boat gets bigger, the horizon wider. We help.