Insights. Ideas. Ran­dom Notes. It’s all here.

This is how we see tech­nol­o­gy, design, mar­ket­ing and busi­ness. Writ­ten by humans. 

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Strat­e­gy

Nev­er Redesign

Ecommerce redesign is risky, subjective, and often ends in compromises that exhaust everyone but please no one. Fear not. There's a better way.