---
title: The White Bunny
date: 2026-03-02T21:26:00+01:00
author: Santiago Melluso
canonical_url: "https://www.takefortytwo.com/en/blog/the-white-bunny/"
section: Blog
---
[Blog](https://www.takefortytwo.com/en/blog/)[Marketing](https://www.takefortytwo.com/en/blog/topic/marketing/) / [Design & UX](https://www.takefortytwo.com/en/blog/topic/design-ux/)March 2nd, 2026 · 3 min read

#  The White Bunny 

It’s the million little things: how the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing.

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAlCAIAAAB9MnhgAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAJiklEQVRYhW1ZUZbjuA2sAil7Otl85KQ5Us6TsyR5u5NMuyWRQOUDJCXPxE/PLXssqQAUCkUO//H3v0EKKULdvXc/u59n28++H+fXcX59nZ/7+Xodn6/jx2v//HF8/tg//3N8/XEcf5wNIbCgbNie2J6/bc+/1Mef6uNb3Z5l26xspVSzQprBCFJkgAG42AUXeozDQz0QEZGAFAynnHJTN3VTMzRDI06qE24EQALE24vXCe8f5gmvbwhw3oIESBLMq3j74fjm/z/m9tIv7+8X5DPy1mQFAd2en0/k/Nl6ygLCAdoIAw0EWMACM5pttEIzI0mjrXeCZD5zRKL/g08QoPs7KEik3jJFAgYUAjU/KbM1n7Pgv2V6QidhhBnK+BcrsAqrH1Y2q9VKsVKsmJkxD5pxXX/VLVHrwj8PIeZ5gPN7rhiMKAQIq6SJQuCOfpJgEIJXPBy5J4qxbmQDYQW2bVY/bHuUulmpVquVaqWUYjQzy2tIATHQiwAFQpBW3qWAJnRkswSQRRAB0ggZCkFCFUYKNEB5NqDfIpmk50w/YEQp0IPWSFjZbPtzeTxLfVjdyraVWkstpVazkh1MGgWIgCSAulLOW+6BmOQJICCRQcRg0YBlK5I6EIdoARFG2ujBiX40xqA+Rv2qARv1QcLqs9QP257l8SjbVupmtZaaFShkyXsOgCAUCoLKpAYgKG7pj4s8FBCEQA0OZluBRgCqNJNEA0TQwMDFn191YtTRiGJAJUijlUfZnmV72vYo22ZbHTGUamZmZZBXUACSSNhkxaAKYgAd5wJFTeYkeoojvVOJRgVAIGCG0KJ+XqRJoXcpk1HFwEqYWSn1kdCvo9ZSainJn8SbIiMltFCmMwhRQQTgKwwxKMFAiLNzf+rKzHAVU9MsGxmkQBFYza9xMj5AGYAZWMhipVp92LbZHX0d6GcAmX6l1jDWd0srEcyDPng1SP9LS3KVAENG523zTuuAQI2kSVKMv+OpRqjAyFpZa6mbbZvVOo9iVq1Y0jX5g9SbQdJLl5MkkTPaICHsrpspYPZ+DUhCQM1RERfoSwsiLYYQQoQiI4iAYrDTrBhLtboxdXOqp430ZwAAiJCIIJTpu4RhjRcMwhqvCUdizsFB7cw4KYEAaswRMvpICMElH9DlIY/wUER4jJcUgMxghZZjq1otc4QVKzmP7eLPYPL8m5Nz8iO1QKbR4bEU6+ZKLh2DYgSCGgI0cIfggksRCKW1Uo/oIY/oEe4jhgwABI0rBqssZRw5vIYi3+VsidvsTYKgmcECIqGI+2TgVZkc2qEYtxAA1ZAkRGSmxzFxR3d1V/doHt29u/fe3bvCKYCiwUYMLGZ2g05bk+QyPrrHkHOFMkMEzQZ9TCFIvJuLyPEHzTGXGQSqx88BDPSu5moezb11b2mze2/dvXd5LzBbJL0dZhjvUys0oWt6Hw1TY5MhNLPUC05foTWVFRKTzlJ6f4dcCiBqdwGKt6xHpry5N/ezx9nj6H42P1s/W4t2sjusliLNVJIr5bzs+btJuCzP1DogAzVKZQT7ZoykCDgwoEcowiNa6FQ0wat7CIiBW71H82h9HGePs/vR+tH63vp+tnYeas0cKO5Vl1bbtRKYCqJl6qcAK3UiiyCYpk82SgCH/kgLvRxBF3KCe8jd3Xf3PRu1dg8JoeiJe76f3c/mR/Oj+d58P/vX2fbj7MeuHVXgI2r28j3fV38pEzrM8VBkhbQs8rSHsxU4vMqIF4pwyCQSmX66q/XW+946uiMctfUA4BHu0bqPxDc/ux890fe99dfZX0fb971/gV94GKxoS6kdlnLae2pO7sHoEDRXrUvupDHvp0NLrSGuCgRhCBcVCMhGAK0dJ86Gs6H3VYGkUM8YvPU4W5wtjub76V9nfx3tcz9er9O/oziCKA/00ES/TP1V/uTPHIizCDHscoweuHXPnHBgDv4AQkJQQEgWgd7VWtsPvL7wueNrR209NFf0N+r72Rd/+uvsn0f/z9f+3+9wxzcAwqPBY8271amjBQNBcUmJx1v6Q4tCqUWGXIVegp8G24Ppt02zAufpry/8/h3ffwBA7SOA7AFP9K1NFjXfm79O/+/R/vV5fG8A8A2owMeJPig0iT6zH5LpUp7LksREr1E3/KzBFw8R1LWGM4kR7B3HiR8/BvoMwCX4Us/uk0hxNj96BtD/2Nv37+OaHXgBvzV4wDVJAi2slCKGCo0vA1kBLfSDQuBkUW4BYHbBXAAYyWzlCHbHeeLfEwmA2l2SfPZA73rXojhavJr/82j3PYRPoCUxVh8Ly67GcN28fTnJExJsOva5P8IZw235ce1i5O/FCHjHcbxtZtTugXRsHt3lHnnSPXpX73F67C2w++0qvHL1Mdh/me2sBiNgzD6e5JmsFt+m2RLegRrvu1AclgeQGKIHzvMOBNVdM4DhOj0UrstcuJoD7ec9nDWSpixq0T+m6Z/7DJrSlCIfWFs5wHAYl+v8ZbtoEU+I4NneA0iXn3b/OobeaU12hOHXl26iuZpBmkukhI85hTFGA2zsrSgAW7sS+QtOs7acxxS3qwjvAUiYD1a8eZG8k4GVuYa/XXbtUOk9jNEBtwjePdCYzyKnzbyWZQBM6XIXEK0YhpPV+xq93n+lIcBLI2hkIZ80bBVf12UfQEnGzuS8LTqDME0uzDtiRRUkJIJr12C4kem6mYNMiluBczLSasXR3wKYNMTylnP3iIWstGexv2719xs9MwAbuwDCLUuZEWpy/FbTC+l77rVIBI37jYREzNk97mZWtw24BYArOWMreRh0wshithV7lvLbVg4+XjoA/Bl4AjVXqyPyt0wlX2ej3pa84/0nnZm1GfnnbKfL/g3DRdBYtw03MtR5I80YxsvIYixkNT6K/Wkr/rE9XoeAb8ADKIUjgIuhV9MtVEttrhgIIJCIbnUbBhZcsjbTvww4aKy13JWqgrlkWovrQf2MoZrVLEIt/Vu1Vw30DdiAUsgLGW5EVQ4xTFXMuBb6uecgwN8iZVKPEqf2LgubQwM0llLw8cBrjAObab9qem8AMxazWkYMz608gQdQgZL/C3C15i/vuuDd1guaihOQiEjTNnZCxtzzOf1ufYyR5FLKx/PxE4WS+b9ug92IVKxWi0eJZgVRgPcdf72j121hNgqelc46jOog7hWYHJw7VHOy3/arQdKMj1q/rCI6sPpwcJOz7m+767nBY2QpVkiblbptOdxet498P7l9XH1zjakluBP6miDXTdN9FyO2kfr/ARfuu8SfFXpmAAAAAElFTkSuQmCC)![Dark blue teal atmospheric scene with figures in a misty environment](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/the-white-bunny.webp?w=920&auto=compress%2Cformat&fit=crop&dm=1774785499&s=5c87f3ceaa6a6cb581784f7ef962d9f1)

## **Knock knock**

Who is it?

Me, the customer. You should know exactly who I am, and I need to learn, very quickly, why you’re The One.

But our modern world is complicated and busy and full of noise. Everyone’s fighting for my attention. What makes you different? I can’t see it. One. Two. Three. Four. Five seconds.

I’m out.

Our window of opportunity to enchant a visitor is extremely narrow. Brands need all the help we can get to widen it. It’s 2025 and we can tech beyond our dreams, but marketing is still the same. **Words matter. Symbols work.** So do humor, timing, tone, personality.

And the little things.

**Related:** [Every pixel is a billboard](https://www.takefortytwo.com/en/blog/up-for-grabs-every-pixel-is-a-billboard/)

## **Small wins lead to big results**

Micro copywriting is the fine art of caring about the small words on your website, architecturing and designing them in a way that facilitates and enriches the user experience.

#### **Subverting familiarity**

Everything is boring. So boring that we spend hours gorging on 10-second videos of dance challenges. It doesn’t matter if your brand’s formal or cheeky. **Find common phrases and give them a tiny twist**.

#### **Nudge’em**

[The Nudge Theory](https://en.wikipedia.org/wiki/Nudge_theory) (Richard Thaler, 2008) is a behavioral economics concept that explains how, when we architect services in a physical or digital space, we can add tiny clues everywhere that **steer people** through a certain path.

Like any behavioral theory, it can get manipulative and shady, but used honestly, it’s simply a way to play with standards.

**Example:** ​“You’re $10 away from free shipping!” is friendly. You’re not asking me to buy, you’re giving me a choice. But it’s an easy one and we both win.

#### **Priming expectations**

You can use tiny bits of copy to tell your customers what they can expect from you, even before they’re buying. In other words, to **thank them in advance**. Be nice, likeable, and generous. This will create an environment of positive expectations.

**Example:** A ​“Psst, here’s a coupon code for you” creates complicity for your first-time visitors and it’s a nice way to ease their way to the checkout. ​“Sign up! It takes 60 seconds.” promises a simple and painless process and shows respect for their time.

#### **Reducing Cognitive Load**

We’re not wired to remember unimportant shit. And if we’re honest, most of our shopping ‑personal or professional- is not that important in the big scheme of things. Our brains store new stuff on what’s called the ​“working memory”, only to save it in long-term memory after practice and repetition.

Good copy works in two ways. It simplifies decision processes, because **easy equals less stress**, and at the same time, voice and tone consistency helps customers learn your brand. It’s a **ticket to their hard drive**.

#### **Truth & Transparency**

What are your customers afraid of? What are their objections?

A website is a very special kind of advertising because, [just like email](https://www.takefortytwo.com/en/blog/email-marketing-for-ecommerce/), it allows you to talk one to one. **Write like you talk**, with phrases that would answer the questions customers bring from past experiences. Warn them candidly when you know your product won’t be the best fit in certain scenarios. Proudly show your strengths but take the Pratfall road about your shortcomings.

Have reviews, and make sure they’re real. Once you break trust you lose the customer. [Even if you’re Amazon](https://tracefuse.ai/blog/why-do-some-amazon-reviews-not-match-the-product/).

#### **Anticipate pitfalls**

Are customer mistakes overloading your support team? That’s on you to fix. Use microcopy in all forms and fields, steps and interactions, to make sure your customers give you the data you need, how you need it.

**Example:** ​“Here’s your customer number, \*|FNAME|!\* in your contact page makes it extra easy for them to have the right information at the right time.

Easter Eggs, metaphorical and otherwise, are about **what you can hide in plain sight**. The sum of those efforts will help you stand out from the crowd, and win.

**Related:** [On Copywriting That Doesn’t Suck](https://www.takefortytwo.com/en/blog/copywriting-tips-for-ecommerce/)  
  
 Making things work requires attention to details. This happens in life, family or business.

It shows how much you care. And, if you do, people stick around. Perhaps for decades.

Easier said than done, true. But the principles are there.

- Help them know you and love you.
- Simplify their focus
- Guide their choices honestly in their best interest.
- Anticipate and reduce their questions.
- Give them validation to prove you rock.

Tags:[Buyer Experience](https://www.takefortytwo.com/en/blog/tag/buyer-experience/)[Content Strategy](https://www.takefortytwo.com/en/blog/tag/content-strategy/)

Categories:[Marketing](https://www.takefortytwo.com/en/blog/topic/marketing/)[Design & UX](https://www.takefortytwo.com/en/blog/topic/design-ux/)

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AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

[ Read More ](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything/)

![](data:image/png;base64,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)![Vivid red illustration of a gothic cathedral architecture](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-end-of-B2B-Design.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784524&s=e1e23445ccb96f8876b9365637dc131a)

 eCommerce B2B### [The end of B2B eCommerce design (as we know it)](https://www.takefortytwo.com/en/blog/the-end-of-b2b-ecommerce-design-as-we-know-it/)

With new tech popping up left and right, B2B ecommerce evolves faster than you can say "shopping cart." What that means for eCommerce design? Glad you asked.

[ Read More ](https://www.takefortytwo.com/en/blog/the-end-of-b2b-ecommerce-design-as-we-know-it/)

![](data:image/png;base64,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)![Van Gogh style illustration blended with a modern digital UX interface](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/VanGoghUX.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=1ad3f2bc8e3749f12246bd7c659a0e67)

 eCommerce ### [Van Gogh UX](https://www.takefortytwo.com/en/blog/van-gogh-ux/)

Websites that try too hard lose users, and money. Solid tips to turn digital lemons into gold, easy peasy. Plus Vincent Van Gogh analogies.

[ Read More ](https://www.takefortytwo.com/en/blog/van-gogh-ux/)

![](data:image/png;base64,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)![Warm amber cinematic scene with figures in a dramatic indoor setting](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-Snow-White-Hallucination.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=c365bea0ae66e2beb0d2b03449c623e1)

 Marketing ### [The Snow White Hallucination](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination/)

Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning

[ Read More ](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination/)