---
title: Blog
date: 2026-03-04T17:16:00+01:00
canonical_url: "https://www.takefortytwo.com/en/blog/"
section: Blog Listing
---
[BlogBack to Homepage](https://www.takefortytwo.com/en/)

#  Insights. Ideas. Random Notes. It’s all here. 

This is how we see technology, design, marketing and business. Written by humans.

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAjCAIAAACra5t9AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAHY0lEQVRYhX2ZXZrrvA2DX1Ceb2NdS/d/3cQWekFSkuecNo/H8W9EkCAJaeR//Zu/fHx8G5hm4mmmMdh9y4BkBNB7qU9kYQFYMljkqxZG2OeYAtmCyD0IR5/mG78sjL9Z/zckYNdJ711X7OPiftLGfa+MXrfywD6vn8OtIY6vvrFHA7j+j8X7V81sp09q4Pc7FhiEnK4ySIlhHUwwWkafgwlYXrcDJkQPHdReDWm9fb0sfqFY1vuBx0yY9qZQDuwavg/WDVEOlm0rTZFVcbNeA+cvqA01VgcwkqYARaTNI/yOwC/P2obH3DDtpzKBCsAy9YDRkGQ70ThfERMZT1UYMz0OAOlgAiJ5XzFPwBnhDUDtrI7Ai2W9Mze+4TEPPPYs7hb1l8WCnWAr/9N0mLV5Iqsurghkwle+ioDRAMYBJvHIryAIrj+83n/mhq+5m0JPUujgl+wFYGPI0Ftluj3RhGchqUJkSwlAECLkMAOGyvRZYBaGDJRPur5zYCe/vxsAN24ATHwmQAW0Ta/XM2WtpNxjP4khD1SkSiuktJ6Bhxhi2ENceIqJV0CikttqDG8AR+lKx3/h6xeGCbMLp7bvvVm0CqiZ9mM95jF3kZCHwrAARBSASwz5Eldaj68i3uKSV0OQSSf8pQrd5jZf83ljeLKRdYIs5oRfGNp6nsmy/p6+0W3u5lIaokCTEQxxBT/ikn8i7WbiRHJi0AvD6gPt/mT83XafMNJ/q52lE8N08d5dapppPZNn+jbfyde67a+5rQc/whKyggiG+RGXeYKfYE4nS4yt1ew8qIK8GvbvHMgku5szt/mYj/m6UuIxsxtjub9afedAAphM+57ck3vqO/lMf83X+to3PFKGTKERXIOf4J8iDA6Ovn/8LjZLaLir0PHpWuEKPcklfyoalQadAJlbxCJSFZcEkNbzffyZ+kw+k4/9tW54xBQEYQ/rB26q2SOYVlRpkqtMLShHX0O7kakgz266nQn+mm+NXYXI/RMBw42hpBienQCT7+Q7+Uz+U3t9zRduVWcKczUegUTMItUQjwkRZoo4AjFFHFVIq7L3pgzlYz8nDHOb2VU07X7eGCqJ58rdpE3B+JjPPABASM/EQmJIw77NZT32Y5UA08u21FqWhI0utGpyaQ+Xm5mJZFeSSvFEsPgzG0NFYCVxls6qnloHlUsCNIzWM2a6fLcV1G6P1XpaqadazAhoqaDupPl+mVJblfPSEWX9aGqOYpHodmG0VYOUUjNdmqWkXbcZXsU901Un87Np71lHbdpJrEWlPnpR60TiVkpHB5HW3OKlM1W9NggUZlQZkARiZBvOfEXRKk2o930l31DXjJovVQ6UkJesEvaHBfQcpEnW07EXL1esteyGCI3JEwxzSQt8wBRIIa7gykamJd0UOBpDoyqoieEPAFVYVFh1qtbe7BIL5uXj+ktvlZ8ykAM89LNhV6CyGZMSSPwE/6SCkFJQBOocKwwJ6QyXSkqUx9UzhrqhfugMWRyWy0c0pTBSeqtp43REJV64cuY2z0pGle9/xD8tJS40Utst06XQrzgUwX5HAB0ip4M1SqbnRGSnSF4sV4kBoZbIYHE4koFGa6GnHZF8SAz/KAFoyBcM6fC6hUKOyoQ8BbhWfWoMdbLMagwe2T7dhUyEGWLQm4juR6hyI0Q6csB1irkuLtHv/vSWGIKd4kLxonSd8rdJ/cl7R2v0qySkpYxDRXDgoYx4qeJQF0BhVdxGO/7aE7T6rOgN8UNmAjnoKVV+bcvUtxrtA70Y4gs/4pKB0JJDOQNUzaGkmlUhVS4714ImnqpeNv8AkGOtGF5wybu87sLa/ezVHhKAa5Li7tzVeeSQkzyXcpKIokpKtq2OtQYkR0OOLgJgSzmNHCXxazPygaGIlAGvrLOEtIhdDbYOqGWxPSd+l/ij8oiE4YBZKzaZ7cKRGJpCQ0iK6skl+mcrsFnyJAHsgVfN6JLgpv5e12MvUvRMvCY0va42axlnCyfhkMMe8kx/hedCuTgqRU7D2/3RJRL1D718v5N4uXeXjVQlib0Ibdru1oqEnZLhmjR/crbVT+rAMNwAUrWXb71L7ZnESZ/KY2cbWEZPeVILFufy0srO7i29GEqzuzk+cS5YyDZcc0cgpxRr4ceSZUdiqMrDzPe0x1sYMoOzCmVHL2ZK7iY4e+IyG9if1S82rmaO3b5v6yt43hGYx3OcGDIOnTutEsyfAGpfwmuVi57XppR/ScVl5np8yRYt3zd5Jg67l1XKgGstk/SaT76w02Bb30LPezCFfFrfyiLVkdWlxuX4Ehfpwl8LvaxCWdyj11RtPO3ANd0/l1W8Y4TtFZCXS3qVP451vFUq/yeAfqwmX02h6NozXyqg3siJg6pQrnVh0xjSyUUBe+fAqmtnITriQOCpbRYQqUlIiWIpO3wet2H9lZ1rrZvPJaoPMdbfRl0238p9OteF+h8P9rWtX4XoV2Klf/Z6c/qpdq0Kk/cWKhe29W0OzWnW/xAqzY+LGYFltrsOHzYtuhRP/guU6c7PgDYUGgAAAABJRU5ErkJggg==)![Vivid red illustration of a gothic cathedral architecture](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-end-of-B2B-Design.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784524&s=e1e23445ccb96f8876b9365637dc131a)

 eCommerce B2B### [The end of B2B eCommerce design (as we know it)](https://www.takefortytwo.com/en/blog/the-end-of-b2b-ecommerce-design-as-we-know-it/)

With new tech popping up left and right, B2B ecommerce evolves faster than you can say "shopping cart." What that means for eCommerce design? Glad you asked.

[ Read More ](https://www.takefortytwo.com/en/blog/the-end-of-b2b-ecommerce-design-as-we-know-it/)

![](data:image/png;base64,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)![Dark blue purple nature scene with a misty forest and warm light](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/websites-vs-dinosaurs.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=bf0a23dff89b5b6be16b421f0b0a2214)

 eCommerce ### [Websites vs Dinosaurs](https://www.takefortytwo.com/en/blog/websites-vs-dinosaurs/)

Standing still isn’t a strategy. Optimize your website, embrace growth opportunities before it’s too late, and outrun dinosaurs.

[ Read More ](https://www.takefortytwo.com/en/blog/websites-vs-dinosaurs/)

![](data:image/png;base64,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)![BigCommerce Certified Partner and BigDev Certified badges on a white background](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/frame-para-newsletter-en-el-blog-1200-x-699-2.png?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784518&s=516ad4c8a19208c59a5e0e35a95a0292)

 eCommerce B2B### [BigCommerce B2B Release](https://www.takefortytwo.com/en/blog/bigcommerce-b2b-release/)

B2B buyers are diverse, and behave diversely. Billing relationships and multi-location operations are real challenges. BigCommerce released real solutions.

[ Read More ](https://www.takefortytwo.com/en/blog/bigcommerce-b2b-release/)

![](data:image/png;base64,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)![Van Gogh style illustration blended with a modern digital UX interface](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/VanGoghUX.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=1ad3f2bc8e3749f12246bd7c659a0e67)

 eCommerce ### [Van Gogh UX](https://www.takefortytwo.com/en/blog/van-gogh-ux/)

Websites that try too hard lose users, and money. Solid tips to turn digital lemons into gold, easy peasy. Plus Vincent Van Gogh analogies.

[ Read More ](https://www.takefortytwo.com/en/blog/van-gogh-ux/)

![](data:image/png;base64,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)![BigCommerce Partner Awards banner with blue and dark design](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/bigcommerce-agencia-finalista.png?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784518&s=cef77ba48830439036bb642956c18cc9)

 eCommerce ### [Seers, Fixers and Workarounders FTW: BigCommerce Partner Awards](https://www.takefortytwo.com/en/blog/seers-fixers-and-workarounders-ftw-bigcommerce-partner-awards/)

BigCommerce Awards celebrate agencies and technology partners who push the boundaries of ecommerce innovation, strategy, and execution.

[ Read More ](https://www.takefortytwo.com/en/blog/seers-fixers-and-workarounders-ftw-bigcommerce-partner-awards/)

![](data:image/png;base64,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)![Warm amber cinematic scene with figures in a dramatic indoor setting](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-Snow-White-Hallucination.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=c365bea0ae66e2beb0d2b03449c623e1)

 Marketing ### [The Snow White Hallucination](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination/)

Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning

[ Read More ](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination/)

![](data:image/png;base64,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)![Purple neon illustration of a person surrounded by glowing screens](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Ecommerce-website-design.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784523&s=6e4829bccfcb0ec58727f14186ef5793)

 eCommerce ### [Ecommerce Website Design](https://www.takefortytwo.com/en/blog/ecommerce-website-design/)

Because design is how it works, and how it makes you feel, ecommerce web design is also about differentiation and positioning.

[ Read More ](https://www.takefortytwo.com/en/blog/ecommerce-website-design/)

![](data:image/png;base64,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)![Dark red moody close-up illustration of a person, used as a blog article header](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Predictions_and_contradictions.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785498&s=1dda775f7a0682eead5d7bc9a388f395)

 eCommerce ### [2025 Predictions & Contradictions](https://www.takefortytwo.com/en/blog/2025-predictions-contradictions/)

Finding the (middle) ground in the hot air and embracing contradiction to navigate these very exciting - and very stupid - times.

[ Read More ](https://www.takefortytwo.com/en/blog/2025-predictions-contradictions/)

![](data:image/png;base64,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)![Dark blue and purple dramatic scene with figures in motion](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Rowing-Harder.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785498&s=823089e2580ec9a56d6c033e24fcbc7a)

 Strategy ### [Rowing harder: a healthier outlook on digital transformation projects](https://www.takefortytwo.com/en/blog/rowing-harder/)

We can’t control the future, but we can adapt as we go. The key is rowing harder, adjusting course, and embracing uncertainty.

[ Read More ](https://www.takefortytwo.com/en/blog/rowing-harder/)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAjCAIAAACra5t9AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAF7klEQVRYhXVZbZbjNgwDGCW9YE/QY/TYnZ1ttzs1+kP8lLN5fh45dmyAAElZwz//+B3+UfxV/4YAGHv6ngTJOCSxT5EA9hjg/i1AggCp/UPbPzcYaQYSZqDFKfPr/UGOSlAglDrI5c/89ScICAN0bXB8MUjC6IcTPWFOiX4foAZ1Nzk8RTAksMUaWI+HJmDF2Qj/hu43VYSHEVGSwS2vRCODiY8iYaQHnqJ54Cv8DA0JQHyrQOBcz2eiHc7Z34Q+iTtFKPTFB/XgUoDFx8JFO/blHzYLdaMmmEZDmBZ6PZsC0/3xs4hEgrs9psesaAz0ylORA2qmZ2RFv6fy0bfA13i9XhqYk6uHUGgI0IwbXzKNsbO4cDfQsVfnbwmd6ua5+WfjuRMAoPXb603sT+0GAZAiGKkcHDa3cMsJunK0c+DW4diq6DWgWY50EGgW6nRLiowluiUyB1p9jEL668An/1aI33oyOVTgDyPFfubA8E+NOQm0J2ngCBHO8V2HUG9UZLRWEw4+ILkAncBzdUVO3L4PNY8nFdDoZe2bu4UOHQ7Hs6B76TgdkSI0Dlhr9IE35mk1tKI7CUx7xDc2RDjVyIqcngz0zM5zuEWnkQBoWVyYzH3cigCjjI4cHbEUDwUCt70hkPyVY3j+AFSa5xZWuQDt7LqBHmQYFb3XFnSHuPIBPXjaAP1Wh7w/M18LgLKEV8h7w0pVVkR5X0FABP0KUtoVU9De779BS1F0Fd6Vs1fG8fjENXE/Mp9N7KdFQ/J7yWdCkuoB8gu4rqtHfMNThF4kBUVx5MiEEEHDWq0neHjVqm3lOrKademH8VsR1fxelQTr64vooWolLFVuhblAYNK42qFRBElcZadZgtsd2iMj25pLpBJBUgniY6yfP7vzB+77vvepnhUjpwGSdpajnS2aBNjqJs+cDWMq01YK9DVnXv/+iIinjCwmN6139aueAKCMAU24IGW9W6NaHnrl6fPeRJ9VU4rDPCoK68c/TcGJHkeDLD6cRSnHrBIUTbpeXKZQp1PhIpwE5O1XrkBScAbr73/aDW7oW/gJ6hCkrNUrqXNgafIOfcu8rDxOoEG/EdiHTYL1/XvVXnoX3C9ZLBpv6sYZexT0DD8sPGNtPhd3c/vUfF3Q5HA5ekq4JIHJJ6oq1uenR6HyilMEJzApHfkd5qkkHh2tub9J1yLhKZu+l3BtGuKmcYmSJ7SntSBgffvct1FUnxZy35MuyyajItstxLy8464BCWvFtwjE43viXqKka4ugOFT6ijkvXd++pRcPuAIJUzHpoe4JPd1fORDooy6NmtsJxLSRHnjHzUsIDrrES26n0AEA1senZgZvxL6fLpqDezaj8nVnQifQpaik6eEPI12RAFdEfaPfOqQ+ACSsj89eghR2Tw4ARQNu6Hu2zNgnaFrMRv3LXp2TtE/ZAYTvN/qdCbnFocpIW4Hv0QEZmTAVaJQA61JsDPVSdkTd6Btj3I2EmCx5NjJF0NWS+AIuKaDvU1VVAayPH3Pe6F026nLwSQKF3mqtjpTlclVujcOUohY10n+iqhaFna7oAJc342rJMZvT+tjDa0t5m49EYqgTMJJCW5YywoxGPQLxo+2TTBCIJbBpyCCkWoGAvDdTEsS2LEoHuf6yek/wRrf/NqJCELgAgiYa7cLDYMLD8CAewMPwwLkZYMCDMKUH+0afB6looOFTDBi1asysgfXxDO1yxeXqrbwJk8+QvzHtzxN4Ei9iAYu+PdpmxNVF6FV1LJNV5Zj1bXcep5FQ9nj99ypZWg+802gR6mE0/DR8GS/TK0/1C8oeEGF737LZlxMNat2zNY3d0X1lpPg4Byw8g8CYhcxCUC4LfL4RJhhk+DIsw0XIKKJt2u86Cg4OIeAeuGv93f9RoBBqj5XJsu+0kMsqrY/DgEvuFuokQMd90IiSqQp/ieD1IN8/oyMg60G1i7ZSbb4cPwkw0tgJtFeg4/8fzVqZWxsio7xy7z1Oe73WMqK7KNdvZxevBSK/vjMxRfeQJfrUJCz0P3dpoQWyUdyUAAAAAElFTkSuQmCC)![Warm yellow golden landscape with a lone figure standing on a wide road](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Up-for-Grabs-Every-Pixel-a-Billboard.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785497&s=e20dbd9d79c780b391cf0f585834bb4a)

 eCommerce ### [Up for Grabs: Every Pixel is a Billboard](https://www.takefortytwo.com/en/blog/up-for-grabs-every-pixel-is-a-billboard/)

Imagine having free ad space on a channel that’s perfect for your audience, for as long as you want to.

[ Read More ](https://www.takefortytwo.com/en/blog/up-for-grabs-every-pixel-is-a-billboard/)

![](data:image/png;base64,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)![Blue teal atmospheric illustration with a glowing light source](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Pareto-everything-and-leverage-experimentation.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785498&s=3b282d45f314d75cbd3e1cb6c4c6bc83)

 eCommerce ### [Pareto Everything & Leverage Experimentation](https://www.takefortytwo.com/en/blog/pareto-everything-leverage-experimentation/)

A few pointers to choose focus for your eCommerce with tips to weather the storm, make the most of everything and leverage opportunities.

[ Read More ](https://www.takefortytwo.com/en/blog/pareto-everything-leverage-experimentation/)

![](data:image/png;base64,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)![Dark red moody illustration of a lone figure in a corridor, used as a blog article header](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Thriving-in-tension-and-contradiction.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784521&s=6b79e277e17faef803228f91cf47f3d9)

 Strategy ### [Thriving in Tension and Contradiction](https://www.takefortytwo.com/en/blog/thriving-in-tension-and-contradiction/)

Tensions hold bridges - and businesses - together. Our meta-editorial article about contradictions with a catch.

[ Read More ](https://www.takefortytwo.com/en/blog/thriving-in-tension-and-contradiction/)