---
title: Client Orientation Guide
date: 2026-03-02T18:08:00+01:00
author: Patricia Antuña
canonical_url: "https://www.takefortytwo.com/en/client-orientation-guide/"
section: Pages
---
Run. Faster. #  Client Orientation Guide 

If you’re considering working with us, please read this carefully. It will answer many of your questions and give you a sneak peek at what our project together may look like.

## The Red Queen Paradox

The actual work of an agency is not building websites. **The real, deep work is to help you run twice as fast**. To do that, we must go beyond just producing miles of lines of code, lovely designs, fresh campaigns, or new ideas.

We need to understand *you*. Your company dynamics, the strengths and virtues that set you apart, what frustrates you or thrills you. Learning about you and your business allows us to deliver a series of results that let you sell more, better, and smarter.

> Now, here, you see, it takes all the running you can do, to keep in the same place.
> 
> If you want to get somewhere else, you must run at least twice as fast as that!
> 
> Lewis Carroll — The Red Queen, Through the Looking-Glass

If you’re reading this, it’s because we’re considering working together. And before taking that big step, it’s important that you know a few things about us too.

Let’s get to it.

1. [The Proposal](https://www.takefortytwo.com/en/client-orientation-guide/the-proposal/)
2. [The Project](https://www.takefortytwo.com/en/client-orientation-guide/the-project/)
3. [The Pledge](https://www.takefortytwo.com/en/client-orientation-guide/the-pledge/)
4. [The Go-Live](https://www.takefortytwo.com/en/client-orientation-guide/the-go-live/)
5. [Experience](https://www.takefortytwo.com/en/client-orientation-guide/experience/)
6. [The Company](https://www.takefortytwo.com/en/client-orientation-guide/the-company/)
7. [Ideas Matter](https://www.takefortytwo.com/en/client-orientation-guide/ideas-matter/)