--- title: Ecommerce Strategy Learning date: 2024-04-28T22:00:00+02:00 author: Santiago Melluso canonical_url: "https://www.takefortytwo.com/en/blog/ecommerce-strategy-learning/" section: Blog --- [Blog](https://www.takefortytwo.com/en/blog/)[Strategy](https://www.takefortytwo.com/en/blog/topic/strategy/)April 28th, 2024 · 2 min read # You only need one strategy: embrace learning and change We all share this feeling that the world’s been somehow moving faster since 2020. Some of us still struggle to adapt, personally and professionally. As we navigate these strange times, we should remind ourselves that continuous learning is key to facing change. ![](data:image/png;base64,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)![Dark pink and neon illustration with a butterfly and glowing effects](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Ecommerce-Strategy-Learning.webp?w=920&auto=compress%2Cformat&fit=crop&dm=1774785494&s=821be50cad2af69b911b188d5df2e8c5) > “The best way to predict your future is to create it” > > Peter Drucker Leadership is not a virtue, but the byproduct of our virtues. Bettering ourselves and improving our teams helps us plan ahead for reality instead of running behind it. Businesses that learn are more sustainable, [outperforming](https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/building-a-learning-culture-that-drives-business-forward) [their](https://hbr.org/2019/02/making-learning-a-part-of-everyday-work) [competitors](https://learning.linkedin.com/resources/workplace-learning-report-2018). Work-related stress becomes more manageable, and the team’s culture is harder to beat. Drucker’s quote at the top of this piece— quite often and weirdly misattributed to Lincoln — seems particularly relevant in this context. Adapting our businesses to the fast-changing pivotal technology breakthroughs (looking at you, [AI](https://www.takefortytwo.com/en/blog/generative-ai-insights-part1/)), amplifies our ability to shape our future and serve our audiences better. ## Learning and Change: Don’t stop me now 👑 > It takes all the running you can do, to keep in the same place > > The Red Queen Paradox Learning to learn is training to run twice as fast. Here’s a roundup of fresh concepts, tools & inspiration we’ve kept returning to in our journey. [**Where’s your 15%?**](https://seths.blog/2010/07/15-changes-everything/) Small and consistent changes lead to drastic transformation and growth. What are the quick wins you’re not seeing? How do you challenge your preconceptions and explore opportunities for evolution? Godin’s article is from 2010 but still brilliantly simple and relevant. Also [this](https://seths.blog/2010/08/resilience-and-the-incredible-power-of-slow-change/). **The adjacent possible** Use objective data to learn conclusions and evolve your strategy. [Kauffman’s theory](https://understandinginnovation.blog/2019/01/03/exploring-the-adjacent-possible-the-origin-of-good-ideas/) teaches us to conceive organizations as living, evolving organisms. Every step forward opens new, exponential alternatives to drive your company forward. Finding the time and budget to explore and break things always pays off. [**Creative Samba**](https://creativesamba.substack.com/) Miguel Ferreira’s newsletter on all things storytelling, copywriting, and marketing gives us a weekly dose of food for thought. It challenges the status quo and puts the value back on human creativity and love for brands. [**A culture of (un)learning**](https://www.forbes.com/sites/chriscancialosi/2019/11/06/the-art-of-unlearning-what-works/?sh=251bab081d29) Challenge beliefs and assumptions within your organization and be open to letting people challenge the beliefs and assumptions you, personally, hold to be true about what ​‘right’ looks like. [**FarnamStreet**](https://fs.blog/start/) A treasure trove of valuable insights on personal growth, learning and change. Mental models are essential to train thinking and innovation. [This](https://fs.blog/learning-baggage/) piece in particular is a great reminder that **true learning requires a willingness to let go of what we think we know and embrace the journey of learning and discovery.** ## Numbers. Most of them are not fake. 🤞 - [Insider Intelligence](https://www.insiderintelligence.com/content/global-retail-ecommerce-forecast-2023) says retail eCommerce sales worldwide will grow by 8.9% this year. Initial forecasts were slightly above 10% but were adjusted due to the world losing its marbles. After the 2020’s huge digital sales boom during the pandemic, the gap with brick and mortar seems to be shortening. - 37% of B2B companies have implemented artificial intelligence (AI) and machine learning (ML) in some form, and 27% are planning to do so in the next 12 months. - It takes humans an average of 10,000 hours of deliberate practice to become experts in a particular field or skill. This translates to approximately**9 years of daily practice for 3 hours daily**. Watcha waitin’ for? - The human brain can process and retain new information at a rate of up to 60 bits per second. - Dogs can learn the names of over 1,000 different objects and commands and understand human gestures, with success rates ranging from 70% to 80%, outperforming most politicians. Tags:[Content Strategy](https://www.takefortytwo.com/en/blog/tag/content-strategy/) Categories:[Strategy](https://www.takefortytwo.com/en/blog/topic/strategy/) ## You might also like these ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAlCAIAAAB9MnhgAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAJiklEQVRYhW1ZUZbjuA2sAil7Otl85KQ5Us6TsyR5u5NMuyWRQOUDJCXPxE/PLXssqQAUCkUO//H3v0EKKULdvXc/u59n28++H+fXcX59nZ/7+Xodn6/jx2v//HF8/tg//3N8/XEcf5wNIbCgbNie2J6/bc+/1Mef6uNb3Z5l26xspVSzQprBCFJkgAG42AUXeozDQz0QEZGAFAynnHJTN3VTMzRDI06qE24EQALE24vXCe8f5gmvbwhw3oIESBLMq3j74fjm/z/m9tIv7+8X5DPy1mQFAd2en0/k/Nl6ygLCAdoIAw0EWMACM5pttEIzI0mjrXeCZD5zRKL/g08QoPs7KEik3jJFAgYUAjU/KbM1n7Pgv2V6QidhhBnK+BcrsAqrH1Y2q9VKsVKsmJkxD5pxXX/VLVHrwj8PIeZ5gPN7rhiMKAQIq6SJQuCOfpJgEIJXPBy5J4qxbmQDYQW2bVY/bHuUulmpVquVaqWUYjQzy2tIATHQiwAFQpBW3qWAJnRkswSQRRAB0ggZCkFCFUYKNEB5NqDfIpmk50w/YEQp0IPWSFjZbPtzeTxLfVjdyraVWkstpVazkh1MGgWIgCSAulLOW+6BmOQJICCRQcRg0YBlK5I6EIdoARFG2ujBiX40xqA+Rv2qARv1QcLqs9QP257l8SjbVupmtZaaFShkyXsOgCAUCoLKpAYgKG7pj4s8FBCEQA0OZluBRgCqNJNEA0TQwMDFn191YtTRiGJAJUijlUfZnmV72vYo22ZbHTGUamZmZZBXUACSSNhkxaAKYgAd5wJFTeYkeoojvVOJRgVAIGCG0KJ+XqRJoXcpk1HFwEqYWSn1kdCvo9ZSainJn8SbIiMltFCmMwhRQQTgKwwxKMFAiLNzf+rKzHAVU9MsGxmkQBFYza9xMj5AGYAZWMhipVp92LbZHX0d6GcAmX6l1jDWd0srEcyDPng1SP9LS3KVAENG523zTuuAQI2kSVKMv+OpRqjAyFpZa6mbbZvVOo9iVq1Y0jX5g9SbQdJLl5MkkTPaICHsrpspYPZ+DUhCQM1RERfoSwsiLYYQQoQiI4iAYrDTrBhLtboxdXOqp430ZwAAiJCIIJTpu4RhjRcMwhqvCUdizsFB7cw4KYEAaswRMvpICMElH9DlIY/wUER4jJcUgMxghZZjq1otc4QVKzmP7eLPYPL8m5Nz8iO1QKbR4bEU6+ZKLh2DYgSCGgI0cIfggksRCKW1Uo/oIY/oEe4jhgwABI0rBqssZRw5vIYi3+VsidvsTYKgmcECIqGI+2TgVZkc2qEYtxAA1ZAkRGSmxzFxR3d1V/doHt29u/fe3bvCKYCiwUYMLGZ2g05bk+QyPrrHkHOFMkMEzQZ9TCFIvJuLyPEHzTGXGQSqx88BDPSu5moezb11b2mze2/dvXd5LzBbJL0dZhjvUys0oWt6Hw1TY5MhNLPUC05foTWVFRKTzlJ6f4dcCiBqdwGKt6xHpry5N/ezx9nj6H42P1s/W4t2sjusliLNVJIr5bzs+btJuCzP1DogAzVKZQT7ZoykCDgwoEcowiNa6FQ0wat7CIiBW71H82h9HGePs/vR+tH63vp+tnYeas0cKO5Vl1bbtRKYCqJl6qcAK3UiiyCYpk82SgCH/kgLvRxBF3KCe8jd3Xf3PRu1dg8JoeiJe76f3c/mR/Oj+d58P/vX2fbj7MeuHVXgI2r28j3fV38pEzrM8VBkhbQs8rSHsxU4vMqIF4pwyCQSmX66q/XW+946uiMctfUA4BHu0bqPxDc/ux890fe99dfZX0fb971/gV94GKxoS6kdlnLae2pO7sHoEDRXrUvupDHvp0NLrSGuCgRhCBcVCMhGAK0dJ86Gs6H3VYGkUM8YvPU4W5wtjub76V9nfx3tcz9er9O/oziCKA/00ES/TP1V/uTPHIizCDHscoweuHXPnHBgDv4AQkJQQEgWgd7VWtsPvL7wueNrR209NFf0N+r72Rd/+uvsn0f/z9f+3+9wxzcAwqPBY8271amjBQNBcUmJx1v6Q4tCqUWGXIVegp8G24Ppt02zAufpry/8/h3ffwBA7SOA7AFP9K1NFjXfm79O/+/R/vV5fG8A8A2owMeJPig0iT6zH5LpUp7LksREr1E3/KzBFw8R1LWGM4kR7B3HiR8/BvoMwCX4Us/uk0hxNj96BtD/2Nv37+OaHXgBvzV4wDVJAi2slCKGCo0vA1kBLfSDQuBkUW4BYHbBXAAYyWzlCHbHeeLfEwmA2l2SfPZA73rXojhavJr/82j3PYRPoCUxVh8Ly67GcN28fTnJExJsOva5P8IZw235ce1i5O/FCHjHcbxtZtTugXRsHt3lHnnSPXpX73F67C2w++0qvHL1Mdh/me2sBiNgzD6e5JmsFt+m2RLegRrvu1AclgeQGKIHzvMOBNVdM4DhOj0UrstcuJoD7ec9nDWSpixq0T+m6Z/7DJrSlCIfWFs5wHAYl+v8ZbtoEU+I4NneA0iXn3b/OobeaU12hOHXl26iuZpBmkukhI85hTFGA2zsrSgAW7sS+QtOs7acxxS3qwjvAUiYD1a8eZG8k4GVuYa/XXbtUOk9jNEBtwjePdCYzyKnzbyWZQBM6XIXEK0YhpPV+xq93n+lIcBLI2hkIZ80bBVf12UfQEnGzuS8LTqDME0uzDtiRRUkJIJr12C4kem6mYNMiluBczLSasXR3wKYNMTylnP3iIWstGexv2719xs9MwAbuwDCLUuZEWpy/FbTC+l77rVIBI37jYREzNk97mZWtw24BYArOWMreRh0wshithV7lvLbVg4+XjoA/Bl4AjVXqyPyt0wlX2ej3pa84/0nnZm1GfnnbKfL/g3DRdBYtw03MtR5I80YxsvIYixkNT6K/Wkr/rE9XoeAb8ADKIUjgIuhV9MtVEttrhgIIJCIbnUbBhZcsjbTvww4aKy13JWqgrlkWovrQf2MoZrVLEIt/Vu1Vw30DdiAUsgLGW5EVQ4xTFXMuBb6uecgwN8iZVKPEqf2LgubQwM0llLw8cBrjAObab9qem8AMxazWkYMz608gQdQgZL/C3C15i/vuuDd1guaihOQiEjTNnZCxtzzOf1ufYyR5FLKx/PxE4WS+b9ug92IVKxWi0eJZgVRgPcdf72j121hNgqelc46jOog7hWYHJw7VHOy3/arQdKMj1q/rCI6sPpwcJOz7m+767nBY2QpVkiblbptOdxet498P7l9XH1zjakluBP6miDXTdN9FyO2kfr/ARfuu8SfFXpmAAAAAElFTkSuQmCC)![Dark blue teal atmospheric scene with figures in a misty environment](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/the-white-bunny.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=ca6793fa0f0225f3e7e909ae48c20dc1) Marketing ### [The White Bunny](https://www.takefortytwo.com/en/blog/the-white-bunny/) How the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing. [ Read More ](https://www.takefortytwo.com/en/blog/the-white-bunny/) ![](data:image/png;base64,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)![Rice Photo](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Compound_Marketing_Alternative.jpg?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774779998&s=ea44877b72f6c95f7c42edd2926fbb8f) Marketing ### [Compound Marketing in the Age of Everything](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything/) AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later. [ Read More ](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything/) ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAjCAIAAACra5t9AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAHjElEQVRYhX1ZwZIruQ0DoN7kmlv+/zM3YwE5kFTLs5u4urr87LFEkAQI9eO//0UCJEQsYQnrfUORqhtICCCigAATBQwYKGRIUBFJYn5BkSQJEgCIIEkSJ3b29t77s/3z2T+f/efP/nP7AwMGgvoJCOjB+if0D+iBHmhBC7WsCIAoDPXX9WZe19vfr/zlDXo1AnhDPxf64/knZ7fB93826/Un1APukeaLr206lP8R9/kibPQgAaGKRJICBYoVJHn9OgzgdH27Sl26/xn3Gw4vJBgAmnKQoCo1uH70FTqR9KIEApIMRCjomCZ6Vb452WWSRKEJEcFiQprc4uomvSp6g+g0/bqetRqQALGv+Zr8XYic1VI9TZzoO/Q1oa+TWtRCCYDEMZGiT3HCypKXuEgFG7lQaIpwmr6D1ACoAF+enujBO/ppnRcDGBBUOvoFClqNQVeHTGuiGGzTbqKuJK7oxSVoY/9NC31devvledb1RwUDEA+T+R32IUBIgnkbZoELErmoRbWE6a8A7NDhRJlIlhoAuYCfv+mfO3oRaoKxW+hEOmm/pALN1VfYmrshQUYM1SvqQUXfSFpPNdyBEyl2NhuP0tHXHQsQ4C+t4MSkiV5iKfyo0Pk74LAAIepOdsvnlQLOihV9abNErYNBXYRJRQBVBVhswEpsaUmLVBcBCnyV+2RUdyNJEvkNoKL/7qZKFEMwR3W+VpRYKZG4FuuNNDGpNJUVkGshOpASh7K46zc1TckVfK720Xfowi3ADeCktfsoOj11OHAwhBRnUs1Suq+ri6rQ3XmtwAAUWzfRVfNbFE8X8aoAdJWCZ28+1AQfEL/iJsLw9QF94+iCmlOzfRO3k9PZ7w0DIhCmK0WaX68zjCrlHsot4KpAVaGrSj2s/j5MeZueoNq/oCdRZnzl3a9lqDPN9kK4jATHNszgGFE783Iy0issYI0fWu+AfytyQiWfl7zT7qDe+zEqRYPv/SoHpUEhA4FKmQq+G7ZcgkFwTahX/u4mFlCiPAB4Ycg4qIzQP6Mr3x2PF2IXBKwKNGAhZCpuakI//pQBDaqQD/AEDnJfPZ5vP8humwBpPBV63kQgQUiET97c43f092yoJsZUkMx7ydQlX+WaobTsshQASVA+2oEDO3EKyReEmYzI5H5aqKPvBIHAk/yauPzGQ5JpUUJzcQAYw5OiXoRUrhi36rJVoIU/jpO9Y9tOYXByCtIZU9652UycK3SAQAGAZ78leLNwuaAZZ4c6owVudjaAdmdRXBmEAQVdPHQFKlzvjn47tlNIMhZu9L7pOWnxYWSZQIfEY/+m02UaLnLzwlAeCOScyBwqkpuBjSlTql6y0pxU7rf3trf3jvcgyBWKvhI46YenFvXxsxtAbTMyNTCIEZ/Rf4B5PasQJmToUCE9rEtpaXrBdtLBAXBhmF66MBzzdUVvNAPg4nBIPtvvMaUtWjLMvV48A4EnLQwBuk4kAAMKpUQqLzWknmFerK2esfd7DbWNvH3clMR3+p0oKkPFPB/f6U1PncLXd76mKqgsTHUBVGZmYlXbGOKJfjAEKNGpTO/teh0YXYG/OY8Fb+ckkMshGOSzd+V3hhbTEj/WbcxopsuSwRBfJE/O2K3V+mjRbZcWV7vPBHMVhqpA3I8tapuTogq9MNBJO3mQqRaq0EFEqDEXoGQmrIDJOtCiPiLDmEwLb2YGXKEPgCZKYbCZJMY3gOZANdJM7HOwDEb50Y9vOKa4SVyhj6WIEDOqWcGkf60OBCX0MBPALf3NlOPFZwSl76npEMRXHeYZ0URf6E7T55gyA4JdnenKLcjHO6geRgSYTXUxRkSPPCk1Q4hApjdk2qQhc+oAihEpYBFC1kllzoQrR9GsjV1jGQ3mHWo+BEqf6lTy7CP5edKuNQGNqFqV3Vhu+TlaxhooGzSxyQ1uwqNDZEQuZs0krM6skPhlg97rPKuDHSNG0mY0nMlSNFAZ8p4CDJ4+JR6SttdAn+r4FvMIgJENbeRDfchPkaHOeeQSQagORc2o0sN8DyW8PVKNGcTB7hb7BYB6Hxqx6gAAeHAmceMg4KFkAtU2xwdsyMkH/kAf+ofapNUPOtYcbqAeJkPlnDc8vCT8epjyd8hGCkMuAAtajZsABLrt5fOazBwMvSQQJqmbncihrU/0AX+gH+hDQ8IKFrGYejQCFoRF1OFkEWqB7qLGCCHCc+IAGoB3V6CKwA19zzcecwM8Op9iTnEtwoGREGbsmLZ2uMENfeaa06vwh/CHmPSTIc05pI7pikZYTwe5pvhxjoXKyETvk/J9OYvacDURHuYCcMZs5tc7cbJrORs0uMEregELCf4TJIL6IUW4wEVW9Ot9VgPmTSeCjK3tf+7efE8I3fp7Oseg3sHz8K5A5m7ASN3nSWXxuJbeqP8l0JydBCz8RCvLWsGCSklXP23oyVBKVVNGaevCkZTTvbkqgDGm2L3biNA3gHfo5Vrjekx5Fq1qfP/16vJuKqmjTU2D72fGZUpIJa5pNO7j7HGV/9cetTH/FsDdRV8Y/gLq+xt//1SMGZZraDd6Zubp9WMzz+lovjn24d7l2u56zUf/BbNpvq5hhHn3AAAAAElFTkSuQmCC)![Warm amber cinematic scene with figures in a dramatic indoor setting](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-Snow-White-Hallucination.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=c365bea0ae66e2beb0d2b03449c623e1) Marketing ### [The Snow White Hallucination](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination/) Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning [ Read More ](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination/) ![](data:image/png;base64,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)![Blue and dark illustration with a large stylized figure in a dramatic scene](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Personas-Funnels-and-Barney.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785496&s=5623d6a7d31943fad6684c4e68762e43) Marketing ### [Personas, Funnels and Barney the Dinosaur](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur/) Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality. [ Read More ](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur/)