Insights. Ideas. Random Notes. It’s all here.

Back in the day, no one spoke of performance marketing. It used to be that an advertising agency created and ran an ad campaign, sales improved, and everyone…

Designing an ecommerce website that captivates and converts requires a deep understanding of user experience (UX) principles. Here's our list, illustrated by…

Discover the hidden costs of inaction to drive ecommerce growth and learn how to discern when the pain of same overweighs the pain of change.

One size fits none. In this post, we will cover the best ecommerce platforms depending on the type of business, budget, priorities and needs.

As long as humans are the only beings engaging in trade, all ecommerce will ultimately be about people, “business to human”, or “business to people”. But there…

Staying on top of key e-commerce trends helps you improve your offering, explore new chances to grow, and make (a bit more) sense of the online world's tricks,…

Yet another roundup of email marketing tools. Only this one is supported by our 50,000 literal hours of email marketing experience.

A recap and further development of what we think we can glimpse about the future of ecommerce, based on both short and long-term trends in the industry.

Notes about key marketing trends in early 2024, which of course, include AI and Taylor Swift. From "What's the "Big Idea?" with Salesforce's Martin Kihn.

Creativity loves constraints. And they can be a key strategic advantage. This is our rant about how the power of constraints can help, not hinder, your work..

Copywriting is hard. It's science, inspiration, practice and luck. Tips on writing good content that sells and doesn't suck.

eCommerce replatforming can be scary, but it may well be worth it. The a-lot-of-dollars question is how to tell whether it will.