---
title: "2025 Predictions & Contradictions"
date: 2025-01-26T02:00:00+01:00
author: Santiago Melluso
canonical_url: "https://www.takefortytwo.com/en/blog/2025-predictions-contradictions/"
section: Blog
---
[Blog](https://www.takefortytwo.com/en/blog/)[eCommerce](https://www.takefortytwo.com/en/blog/topic/ecommerce/) / [Strategy](https://www.takefortytwo.com/en/blog/topic/strategy/)January 26th, 2025 · 6 min read

#  The beauty of contradictions 

New Year. Same challenges. More noise. Embrace the beauty of contradictions to navigate these very stupid — and very exciting — times when it’s hard to separate truth from fandom, opportunity from hype, optimism from wishful thinking, and fear-mongering from fact-based concerns.

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAjCAIAAACra5t9AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAJcElEQVRYhX1Z25Ibyw0DwNbu+uTr8gt5y9/nxfZquknkgd0j+aQqqqmR5N3tIUgQvJj//tc/AdAGTBdRdBEpFFFCiZYQgkIRETE0RowR49H3/qoYVEgiBRKADduVlVm5cq41rzWv+bzm83k9v6/v5/X9fT2f87rmXJkuEDH4+Bhfn+Pr6+PHj8dfXx8/fnz8+Hp8fT6+Ph+fH+PxMR4jRihCIkWAALjv2J/3N+4XQBLcP+tfAwAaOLbi/73Oyf3HfQrP8dg38HU8//cMA+63t9c4J/YfiYQMEoIJkkWagkiKbAe/HvjH+ba9n8D9PMPn7Ns8sg8TtV8RKssFANQNqh1EAwbvc+5jbZgY7V+ApIkiRED7sijRIiT0wyhRAtX+vN1fhoyyCRK+n4T9+A2BPGaHIhQRY1RV2SYJuHG9IAAw+xE2y7DZ1hcIc0gCwPY3SJRIQUKR1r7Q3tcOQrQXDdi0UbbKBRMmzYZ2gL3YQ23HR0RUxBjDbT4AVRqmEKIokn+LZBnlfc/j7UGJDRMQTVB0+z5oEdwAsE/VfmvUBspg9QkmjBsAiOM5gKBIUyFZURHVvq8aNggoWS5sAH3EdrbNqm19mipQhGlztP2dU0Lbuu9xPrMBnKQDCQqQ28Qy0YQ0bciHlCe/0ZnQPnDTp8JjuGrnTf9+ebPoSEeHsb2OLGRRRRVRDNDgINWioxuAEMSN4c36dut+O9YDAqp5WiRYgPT6ZaNV2ieDpVA4ylU1hnfu26SraBS4CYQ/TN+XCiygYEDAaHnkK8cg8U8Y/SO/iefWFhuGkTYL23RsDNSdhrwBNAYd/YloGK5ydQxRW8O4U7aQ5TrWr+zYEwkBNMebyh2idqh1Q9osOlq5Nbk6vap5A7BAoPqQjhuPK7cYbQxoFb3VSCWF5KJJgu0W2y5nQYmVVloJhllAut0vevgUsVsr3sLRppzCYu83u7rKAmUf/7dWmnKXDop61Sq8YThJ978v8IBFFbLMLKVXWssMY+2sLli2xNEulGHdNeKNK29lCqDhI8nOchO0Gg8IGp1RAnfdgF7G7ZSsAwZ+1ee7nrQoAyCakd5pG8Yq0GCZKlhhVo2qAg7BBRoqVmukQDexd0Xq1yZtOV8wumQabBWywlJf0su9O3yuvu1vLlf/Y1VlVdk0TDlNQQUVlGCA1YoaZhQojpXVrLQZJs303ZgYbsFtxcF+VltfddLLZRZgCCxIVKgsWeF4YTiRbPUvV1WmKyurMivTuWplVVUBoDRYSEOmzDDTlHcUkGFSY63cReBd/70rcAhF6KaR3ZUzG0DuCGSh0AooypRbK1V2h2Ln1A5Bm5wrV+Za+5oz18y5MqtsWKVyGAkWZS730WCBUVBZqjFndtJKrO4cihYdtFi3jGLTvz1XLwDYLALvCEjBcJQUUVXRDcTfIpCZa6255sx59bXmXHNmVpVhUctRGJaxTLZIGyhglFWSOK7narqEWH0FR7CySzqkEwHfOVCZPnFwVudAU0hQp5cc0UJRd3e21dHNmDVzzTWvOa85n/O65nWtNdfKA2A4Cg+zuj8hzW6NXKOiRGo8n7NrrcQQh5DBDA4xBAnikYn98Lck3tafJGZTSFVShG2VImiydCtpuVyZmbnmagDXc17PeX3P67nmlSurbEv68Khb4ro5aRo2DyRqPJ9XJ3EIIWb0nUsYOlWZPkpqF2ofgDoSVOYO8ck327Ys2m/N8SbhSYC55rVu65+/5/N7Xc+1psvAUHzWKBdOO9kdMI8XQxTH8/fEjgCGuIQRyGAIqyfJnQM+aYByw0DVLaBduuruvuE9UHSvd4afLWG5anUCPNf1nM+2/tf8/jmvnzl/V5r8ofGP8eEu3OgxRE0iDzjdOfD93RFAWzxi34cQLwDeFnj3Ert529bLXb0keifMKXdVR4h3FauqrFy51lrXmteazzm/5/V7Pn9ez/+s7195oRLUjEd2JjAG12AEQk6ZLCJgFd8iEHIIuSPg1P6XptBrfjwtjc3TOguKe452mTRKoG2yaJ4ifhSgMuuWz82kuX7P+WtdWE84oYDxk/GD60s5V07WYAYyILpQsESO6zlPBByBkis8hAqHHHRozzSns+xMEqDueHaC6e4OeviuHs7AM1OhOVeoPNdCLdfqr84EkqgdsO4Nq5DpkktOOuEF0wXRLHGsuRqAZScQRhphZ0G2bEJynYH8dJsC42AhTG6p2HPZXcyF3ebBZbpQgo3irjoVdITH8OMTOViL3dkSHAMjIFltswsuV/a7SZrDtWduV++G6u71ykW7ZHi3x2YPk3tUMfb0eO47JKJ7Y3MPdOy5srq/AoIoIOghP+SSK2BQjF96fKOK+FD8FeNLj8Ho4aSJ22OUgaLJoQB6DiYln5mxXfjaEPEsie510eHRHjB3/9ylQ9y7sHuu2N2t3L0JLQRf4yskReR45MdfntPVXdhQfMT4iMdDEXwvSnvZQo/x4BkxEPJQU58hSwjencwZiA+FqGiTGT2d9M6CEhWMUJwVzHmqEe4+pYIpjuASQ4rQGPl41PzMOb3SWXCvqUIxYjwUI0bEXv29raXGx+cAXp4YcgiduyH/QQPe487L7VTsETGkoEL7EvtpOw47EwzLZVdVRGauqDHy8cj5yDlrrZqr1u4RaaAdpFCMvUcKnb0YSWB8fAaAU+m29g/uCiCdnQrOmmF/aJJt3mwAJw4hxt5bccfhPsR+NaQVuWplrlWPR87V0uqVtXI3iHtd+LYLOwtY9T7ljgDfAQRP3rytJF7DWTPwzt/eFsWZcOP1pCZSRG/CTtTvhqKqxikJWY/VGGplrdNlbapvN/F20pmSMD4+Ru9at/Vk6Fj/5rkzEXYhe7vu5OhY/4khQqMxiKFePd2NbVX17jrHiLVyjYiVK2utWuVMp7E7OWivM5o7eg2q4/ExmhQigwjxxnDC8jaTY8/yvVDZa9d737Mz4rWzvYk0pG7Oty/uqhyVqcxSSJkKxaqIijsIe1Rix+FeD96KMsaIF4CX9TwR2IPI2bLBPa/CZd9x6CDzKMSJ9U3dkwykbkk9053UV3OkqOQiRaZVyL03OO3WLkT3wgYjQm8U+gPDMWe7zafc0b2G6u0YTofBvQfS+bBX6C8wryDsELyWiKfV7xNp0mzbgeqFhw6XdP8BybG/gvf+We9kOwAAkDYobwzdzf0NwNsH3tlxQ+MrlbkH1LdZT1bvAXqA9yvZWL4bsFvR9/8D/Rd/ZhMmnf2x1gAAAABJRU5ErkJggg==)![Dark red moody close-up illustration of a person, used as a blog article header](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Predictions_and_contradictions.webp?w=920&auto=compress%2Cformat&fit=crop&dm=1774785498&s=bf5ca8568fa864f2f3662caef4e9c291)

Article by Santiago Melluso

## Robots are not that alive and search engines are not that dead

As Rory Sutherland often says, it makes sense to look for things that don’t.

We’re living in stupid times and it’s very hard for anyone running a business to separate truth from fandom, opportunity from hype, optimism from wishful thinking, and fear-mongering from fact-based concerns. We need to train ourselves to question.

Truth is usually somewhere in the middle. There are two ubiquitous topics you’ll find in any 2025 prediction from every tech bro, digital prophet, fearmonger or doomsayer out there. Let’s find the (middle) ground in all that hot air.

### Predictions & contradictions 1: AI or Die

Since ChatGPT entered our lives we’ve been immersed in this mantra-like obsession about artificial intelligence, and a future that will leave us behind unless we change, right now, by adopting all of their tools, regardless of their utility, or else. This is not about technology. It’s about money, power, and growing the Ponzi Scheme before investors find out. I’ll prove it to you easily.

According to Wikipedia, Artificial general intelligence (AGI) is *a type of artificial intelligence (AI) that matches or surpasses human cognitive capabilities across a wide range of cognitive tasks.* That’s an outstanding achievement. Almost god-like, if you want to delve into the philosophical ramifications (I won’t).

Do Microsoft or OpenAI share that definition? That ambitious, pivotal milestone in human history?

> *The two companies reportedly signed an agreement last year **stating OpenAI has only achieved AGI when it develops AI systems that can generate at least $100 billion in profits**. That’s far from the rigorous technical and philosophical definition of AGI many expect. This year, OpenAI is reportedly set to lose billions of dollars, and the startup tells investors it won’t turn a profit until 2029.*
> 
> *(*[*TechCrunch*](https://techcrunch.com/2024/12/26/microsoft-and-openai-have-a-financial-definition-of-agi-report/)*)*

If they were selling 100B of fidget spinners, they’d call it breakthrough tech. It’s just money. It’s a rigged game.

It’s a race for domination based on lies, losses, lobbying and leapfrogging from [one fool to the next](https://en.wikipedia.org/wiki/Greater_fool_theory).

We’re [pouring 500B](https://breakingdefense.com/2025/01/openais-500b-stargate-project-could-aid-pentagons-own-ai-efforts-official-says/) into a company that’s not making money at all and calling it ​“growth”.

Predictions from [big dogs like PwC’s](https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-predictions.html) might end up being correct, but as of today, there are way too many ​“will”, ​“might”, ​“could” and ​“has the potential to”. It will be hard for you to find a serious study (not an *advertorial*) comparing productivity before and after. Until then, it’s all aspirational.

#### **Buuuut…**

At the same time, we can’t ignore the fact that all of these large scale foundation models are effing amazing. It’s much more interesting to research conversationally via Perplexity than to enter stuff on Google (more on that in a minute) and have to find your way around a dozen articles. Dealing with spreadsheets, sorting data, combining options, researching, testing, proofreading. The applications are almost countless. We use it every day for pretty much anything except, surprisingly(?), content generation.

Anyone without a technical background can start joining dots with no-code platforms like [N8N](http://n8n.io/) and build their own, very tailored applications that are unique for their needs and ways of working. We’ll see AI being applied differently to each vertical. [Supply chain management](https://www.forbes.com/sites/louisbiscotti/2024/10/15/fb-companies-that-dont-adopt-ai-will-fall-behind/) is already feeding huge amounts of data for AI to provide improvements that can move the needle through optimization and performance and/​or cost reduction. These are exciting and fun times, too.

So yes, to everything:

- This technology is here to stay
- We need to adapt to it and adopt it as soon as possible
- We need to learn how to navigate the nonsense tsunami we live in
- And we shouldn’t expect it to be a life-changing tech that will help you conquer your market

It might be. **We just don’t know yet**.

### Predictions & contradictions 2: Search Engines are dead

Some even say *content strategy* is dead.

Check this screenshot ([source](https://www.linkedin.com/posts/thinkingslow_i-was-surprised-when-i-first-saw-this-welcome-activity-7287881683352055808-sGR4/)) from Ryan Law. Hubspot, the absolute king of content, the coiners of the ​“inbound” term, are witnessing their organic traffic plummet from a peak 6M sessions to 800k.

![Predictions and contradictions](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcANrQdoW12XyIQWY2NkvQQU8IViEmk0z6MhVc6M_7RF6yyj6MyZp_8MIuKdVcv_IrSHcTFrJUCeN4h8cYUBaNXfhfwpKhB0vIz4K4X5jnSFLBTilKOn6sMKBLm6N3RLh48dRrP?key=nkz9inmkZyNp4g1rLv-UZxxy)

There are many factors that contribute to this downfall of content.

1. [Google sucks](https://www.404media.co/google-search-really-has-gotten-worse-researchers-find/). Big time.
2. Also Google doesn’t care about you, your content, if it’s good and relevant, and if it should, purely based on its merits, be shown to the end visitor. It cares about pushing ads, because they represent [+70% of its revenue](https://www.statista.com/statistics/266249/advertising-revenue-of-google/). It’s not making more money because it’s better, or people use Google now more than ten years ago. It’s just because it’s more invasive and expensive, all at the expense of your content’s best interest.
3. Add AI research to the mix. Top of funnel content tends to be very easily and impartially resolved by ChatGPT, Perplexity, Claude, or whatever your favorite chatbot is. Users are losing a reason to drill down into the answers and visit a website.
4. And very much in tune with the ​“two opposing ideas can be right” mantra, AI is also messing with everything as companies are irresponsibly falling into spam techniques of all sorts and publishing literally millions of pieces of crap, automated content on a daily basis. [The Dead Internet Theory](https://www.youtube.com/watch?v=bUxaFEyTX-U) is no longer a theory.

#### And yet! Nothing is ever that simple.

- Tim Soulo from Ahrefs [shows us where the missing traffic went](https://www.linkedin.com/posts/timsoulo_but-where-did-all-that-lost-traffic-of-activity-7288529727831621632-Eh_Z/). So Hubspot is screwed by the current state of things, yes. But it’s also losing fights with other brands doing a better job at content, fair and square.
- Peter Caputa from Databox shows us how traffic generated from [AI search results are meaningless](https://www.linkedin.com/posts/pc4media_as-a-marketer-in-a-world-where-search-engines-activity-7285413872956522498-nflw/).
- And Mr. Law [comes back](https://www.linkedin.com/posts/thinkingslow_here-are-two-ideas-that-can-be-true-at-the-activity-7285276034856353792-4Otl/?utm_source=share&utm_medium=member_desktop) to rethink his own post and bring some sense into the discussion.

And once you read it all, the conclusion is simple:

The days of having ​“easy-ish” #1 keywords are over. Google is not a reliable channel. We’ve known that for a long time. Any business that’s based on someone else’s business is aware that’s a liability. Other than that, nothing changes. Good content is a must-have. **It’s just business.** And sales. And relationships. And you need to have a voice, and communicate it effectively, and have some shit to say. The old black. The always black.

SEO will get harder but will still be there. Incentives are a very tricky thing, and you can rest assured that Google doesn’t want you to take your money elsewhere, so this will continue to change.

It’s not ​“the death of…” anything. **It’s just ebbs and flows.**

## Simple. Quiet. Good work.

For SMBs the only way to grow is through consistency. There’s only so much you can do at the same time. And technology can reach incredible velocity, but our ability to adopt and learn new tricks is limited.

- [Take ​“digital transformation” (whatever that means) seriously](https://www.takefortytwo.com/en/blog/reframing-digital-transformation/). Not as a start and end project, but as a practice. [Practice, adoption and evolution](https://www.takefortytwo.com/en/blog/what-digital-transformation-actually-is/).
- Don’t let tech folks sell you bloated tools you don’t need, or magical solutions that promise things they can’t prove. Demand case studies and take the time to make sure that’s exactly what you’re looking for.
- Pick one or two things. Try them on pilot programs. Measure results. Then scale. Don’t get into a 2‑year ​“*any-ERP-brand*”integration nightmare just because ​“they have new AI tools” or ​“my competitor has it”. Sometimes your competitors are just morons and you’re better off doing nothing.
- And build great content. Will it work on Google? I don’t know. But it will help you establish your position in the market, create trust with your ideal customers, and provide tools to your sales team to get results.

### It’s budget time!

Quick figures in case they can help as you jot numbers for the year:

- Your marketing budget should stay around 10% of your revenue. If you’re bolder or growing fast, that’s great. If you had a disappointing 2024, that’s even a stronger reason to protect that 10%.
- Not having a marketing budget or having one under 7% is equally useless to generate business.
- Roughly 40% of that budget goes into salaries (in-house, freelancers, outsourced, it’s the same thing — people’s time you have to pay for)
- Sales and technology expenses are part of the marketing budget. This leads to a bigger conversation, also for another day: Marketing and Sales should be the same team.

## Just hang on in there

As is often the case, [the only way out is through](https://www.youtube.com/watch?v=tE28ahYAOk8). Of course, if you need help making plans and setting priorities, you can [consider our Blueprint service](https://www.takefortytwo.com/en/solutions/blueprint/).

![](data:image/png;base64,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)![Headshot portrait of Santi M](https://takefortytwo-new.transforms.svdcdn.com/production/media/users/SantiM.png?w=160&h=160&auto=compress%2Cformat&fit=crop&dm=1774782894&s=206bcb63ee08a726381ecc23656fba87)

[Santiago Melluso](https://www.takefortytwo.com/en/blog/author/santiago-melluso/)

Co-founder and CEO of TakeFortyTwo. Two decades helping B2B and hybrid brands grow through eCommerce strategy, design and development.

[LinkedIn](https://www.linkedin.com/in/melluso/)

Tags:[AI Shopping](https://www.takefortytwo.com/en/blog/tag/ai-shopping/)

Categories:[eCommerce](https://www.takefortytwo.com/en/blog/topic/ecommerce/)[Strategy](https://www.takefortytwo.com/en/blog/topic/strategy/)

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 eCommerce ### [Ecommerce Future Trends](https://www.takefortytwo.com/en/blog/ecommerce-future-trends/)

A recap and further development of what we think we can glimpse about the future of ecommerce, based on both short and long-term trends in the industry.

[ Read More ](https://www.takefortytwo.com/en/blog/ecommerce-future-trends/)

![](data:image/png;base64,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)![Pop-art style illustration of a woman with sunglasses and colorful background](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Marketing-Trends-AI-and-Taylor-Swift.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784520&s=010e10dff1e42e26edff93f5e66816f0)

 Marketing ### [Marketing Trends 2023: AI& Taylor Swift](https://www.takefortytwo.com/en/blog/marketing-trends-2023-ai-taylor-swift/)

Notes about key marketing trends in early 2024, which of course, include AI and Taylor Swift. From "What's the "Big Idea?" with Salesforce's Martin Kihn.

[ Read More ](https://www.takefortytwo.com/en/blog/marketing-trends-2023-ai-taylor-swift/)

![](data:image/png;base64,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)![Dark red corridor scene with a lone figure, used as a blog article header image](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Generative-AI-Insights-Part-2.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785493&s=6e660667fe3e4f7d8d963bccaf2c6d98)

 Strategy ### [Generative AI Insights Part 2](https://www.takefortytwo.com/en/blog/generative-ai-insights-part2/)

What we do is about people. Our job will always be the human part of the job. Welcome to our fairly long issue about Generative AI, part 2.

[ Read More ](https://www.takefortytwo.com/en/blog/generative-ai-insights-part2/)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAjCAIAAACra5t9AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAHsElEQVRYhXWYa5IctxGEvwR6VpQpS+Ef9pl8Bx/Tl3IE5VAoZC2XMw2kf1QVGrMkZzuwmEc3siqzHoD+/c9/AWBAds5tMKbG6z/IlsHICGTyLc8vyYIGTW6iQZeb1EUTXWpCUkMS5O0yTOc17NM+Z1zzUZNhj+lh224L/QJ4Tb718jd+4X3mb3z8dO/uJPyt3+2P8n5v3XB5k2OHtAatO97f/365DbEXCfvDLMd6lp1ru0iLb4s6Jc/enrBu+Z6RhzdoC3d9uGGDklguv/1ATvT+ah1Px/eJcOZokPAk1BNGCMpax5XvWG/rfbyAIyHEj3b4l6IuM8yTjeXIMCn+tAwzKJ68s6L4H95WE8hCWovHM+1ppu2MB6+4LORp5+ElRS7HfmXD+r/8uaBjFM/0cnU9IQywsVhjF5aRUl2SZCEU9nkas9AnYJfTQ1Ez2fCS0IqoK//oyf17NtIFPSd1XeKtWMINpmmZkbBoYNG268pDkIkIDzOnpz1nEhJXycwTjrnrdoO7dLV9t2LU34S+T7BdlAonemhiQpcsN6nJ8aHKhvWQSYIe3m1YZjBh2sdYCioq9P6TNXPJd7dBE9eSLN9UBskAlRN9mDHF/IqBsCHCeRrjYYa9sn6OJj4PKo4xN6Uvx+9sPKewdwEwi/FUbcyrBqYUjRYD0NGQu+iXARKWUIZ4Pi18fNrDPueTJckGHOd8wqdNURcV74nIAJhgvGyYC/2TDe8MUMdRibvcUJelUtFlQPpiEF4PAzjNmIsBjI/HvNBVytsnWwra3BNrpOM39HMJ6QqRMsAE3AZddC4GeqFfoRx+CQaWbM6c59sM4sfYXP4E9avmxjt6FvpR8bR6mLk1U9EqZQzgDk101OUkIUK5wmA3wKSng4fzKQDSU8d98GzAE/p32Q2YVSxnUnyNczFr5mar/BQAHRb6sCfjWFJVIisZnngkDwxz4unlMgzHl8sAa+EOf7wnoHy/aWake2qe7r8q59LPBR0KvbqyRZWIOF4KNkw8gwQY9ki2HQZkJX47q+IU6NRizZ/dn+lyhz7MOVnS3CW0h2/HB3TpWAwQuUhNrnUV1efyVAZDoPek2C5vHm9nunpHv43K6PYl/dB94D5z4rNSRARDZYWATocDdXHIBzpElw8pNglCVYz9THWin2JEvKVVYYCMj8/jGb3QVhp3BnwJPdE/cvQ5eUwi0wUJVPHq4hAH3ORDuokhD+kQA3epgRT7Em1rZZGZ2nCXGdZiQMfn81KLRIM9Kyc31dNPM6yRiP2Y3CePyX3kJEmo9uEQAfql8SJujSFuYoohjq02V4q+mpFC74LuqN8TWZ6VbY7X0xEABV1bWnhi4Mn3k8fky+A+eBt8GbwNv03uk3MycYdb46XxofmHpg+d0ZjYkhvG3Zqi2W0lz2oA5hUAjOo7hjQL91Q2tohLQom7ue0VXpdXJozJac7JPUHzdvLnyZ8nv598Oqu1ICP3752fD346PNcWrKWDYyuY7veFfiWJhX5o2YDFbMyQhLDLgPB3F830tgzwYmCp/zH9KPSvJ/978NuD/9xhVfTAMmHyafIK/xAUn81Wbb9c1U3O1OOqIaMMGMprNmaMM0jIDeDxNiOFpXJ6o0+6aK18Uwl0TIb9mHyZfBm8nvxx8t87v97fdUzba/Ln4PfOzb5Zh+nRU0RYSd3MaMAsmzm3PPFsQMwnwUA1inDcDalFuoo70U2rEIgOean/Pnmbfp38cfLr+N6G+3r9Zv5qHnBG/pWHJUXjKG0N+twjDQacZrS88eQiZ6Xa41RKqOn6tDsEmvFNeSWS/cN+mLt55fu+Xy9hcUYaQZEW1xXBss4Ksish3X/GZU5d41KXweKYzXFYsGSayaeq2ybpVUEqD0SqH9/Dvm0C6vfP5wA5qQMVR8xVF5sQI/2fJIfJZPZIHGpeVWx1Qt7bOq+hfCqaOJo/dH6/AXB+S0hVgXvLxJCPu4QZTjLW5a+k7epoynhmGXDH99Lk0XuW4bXlK/zVzwn7KszRvt8aL/AR/iZ+a3AsUuvOtroI/9K4VYWJpq1KvK+dsBTnRQ15S1BtWSKTbPhuPovPYHzcmlcb13bORfPlj9iodYl2SQih5lvn06zSz3aPoPmj+Nh4EUeLpl91WHTZICUNjUp81uomcuuTvYINQ3zJUwOOW/daTlXV2yIx9SPnW2v1OaI1+uRm/mJezR/m85P+/bP4SfwIL+KIOlOGCwtlHSAqZhwPsY5zwoADphxh0NJuj9LjcetPLlsNcJ2I5A9dmhWoqUU6N71xgx/Mj+ZnfK80gt3hBi/wIm7QcauuM9DXWOdCKdWriVxZcWRAuedzCj4cR/MCqqX1Db1KFkZxIhJFozl3WIfDBp+V6WPbEPuYAw4cJaznAZEEzZYk3KSGVTV/kbA31Qec0KMOQss2gjCgGHD2nVf4JpuqTb6TBAWC3KZ0OFaRqk1Tbmig2d0cZA1e7t91u3ndy5Redan7yf3ddLmbMwzoq1vQsmFBr39BrZdGK/K2yIl6MGp/7Ez1Xt82Z2L4SkJWkBDbMWX6N/TMSzToEXU1djhDQtITXFUevDYXS0Z5+Eq7qH6On7pWvWMzb1fm6p+vzbe2RePwtM7iK2zSBeuQLxb4P5EBbyfuuNbtAAAAAElFTkSuQmCC)![Red and orange futuristic scene with robot figures](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Generative-AI-Insights-Part-3.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784525&s=ea247132e83a2357e0ad56a30c68a4d2)

 Strategy ### [Generative AI Insights Part 3](https://www.takefortytwo.com/en/blog/generative-ai-insights-part3/)

The final issue of our series not about generative AI, but about people, the most extraordinary machine.

[ Read More ](https://www.takefortytwo.com/en/blog/generative-ai-insights-part3/)