Insights. Ideas. Ran­dom Notes. It’s all here.

This is how we see tech­nol­o­gy, design, mar­ket­ing and busi­ness. Entire­ly writ­ten by humans, by the way. 

Rowing Harder
Strat­e­gy

Row­ing Harder

We can’t control the future, but we can adapt as we go. The key is rowing harder, adjusting course, and embracing uncertainty.

Never redesign
Strat­e­gy

Nev­er Redesign

Ecommerce redesign is risky, subjective, and often ends in compromises that exhaust everyone but please no one. Fear not. There's a better way.