
PerÂsonas, FunÂnels and BarÂney the Dinosaur
Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.
This is how we see techÂnolÂoÂgy, design, marÂketÂing and busiÂness. EntireÂly writÂten by humans, by the way.

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.

How the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing.

Neglect the bots and your business becomes invisible, like the proverbial tree that falls in the forest but no one hears.

Every transaction is a conversation, and digital transformation is less about trends and more about answering the right questions.

The term implies we can decide to change through tech. It’s actually the opposite. Digital transformation is a practice, and it's never complete.

TakeFortyTwo Officially Designated as BigCommerce B2B Specialized Partner

AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

BigCommerce announced its rebrand to Commerce. The boat gets bigger, the horizon wider. We help.

With new tech popping up left and right, B2B ecommerce evolves faster than you can say "shopping cart." What that means for eCommerce design? Glad you asked.

Standing still isn’t a strategy. Optimize your website, embrace growth opportunities before it’s too late, and outrun dinosaurs.

B2B buyers are diverse, and behave diversely. Billing relationships and multi-location operations are real challenges. BigCommerce released real solutions.

Websites that try too hard lose users, and money. Solid tips to turn digital lemons into gold, easy peasy. Plus Vincent Van Gogh analogies.

BigCommerce Awards celebrate agencies and technology partners who push the boundaries of ecommerce innovation, strategy, and execution.

Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning