Analytics & Performance Review

Dashboards tell you what happened; this review tells you why it happened and what to do next. We focus on the metrics that drive decisions, conversion rate, average order value, traffic quality, and funnel drop-off, and translate them into specific, prioritized recommendations. You also get a reporting cadence and dashboard setup your team can maintain independently afterward.

It starts as a one-off review, structured around a specific question you need answered, and typically wraps in a couple of weeks. The deliverable is a clear analysis of your key metrics plus prioritized recommendations, with a reporting cadence your team can maintain on its own. Some clients keep us on a lighter recurring cadence afterward, but that’s optional, not the model.

If your tracking is broken or incomplete, we flag it as part of the review rather than working around it. You get a list of what’s missing or misfiring, what that means for the conclusions we can and can’t draw, and what to fix first. Repairing the setup usually becomes the first prioritized recommendation, since every later decision depends on it.

They can pull the numbers; the harder part to do internally is interpreting them without bias. An outside review has no campaign to defend and no redesign to justify, which is what makes the read honest. We also go beyond extraction: highest-leverage opportunities, biggest friction points, and prioritized recommendations tied directly to what the data shows.

Yes, checking whether a redesign, campaign, or new feature actually worked is one of the most common reasons clients bring us in. We compare performance before and after across conversion, average order value, and funnel drop-off, and give you an honest read, not a confirmation of what you hoped happened. If the data says it didn’t work, we say so, along with what to do next.

The review typically wraps in a couple of weeks, structured around the specific question you need answered. You leave with a clear analysis of your key metrics, your highest-leverage opportunities, and prioritized recommendations tied directly to what the data shows. See how this fits into Ecommerce Audit if you’d rather build the underlying strategy first.