Ecommerce Audit

We look at all four dimensions: performance, technology, marketing, and strategy, because most audits only cover one, which is why the fixes rarely stick. That means what your site is doing, how your stack is holding up, where your traffic goes and why it doesn’t convert, and whether your priorities match your goals. Technical SEO and UX sit inside those dimensions, not instead of them.

No, a giant unranked list is explicitly what we avoid. The output is a prioritized roadmap ranked by impact and effort: what to fix now, what to plan for, and what to stop worrying about. Two hundred recommendations you never act on is a report; a ranked, realistic guide is something your team can actually execute.

It’s meant to give you an honest, independent baseline, not a scorecard aimed at anyone. The audit covers performance, technology, marketing, and strategy, so everyone, including the new agency, starts from the same shared picture of what’s working and what isn’t. Most new agencies actually welcome it: a prioritized roadmap beats inheriting vague expectations.

Your team could look at the same data; the hard part to fake internally is distance. Blind spots in an ecommerce operation rarely come from lack of effort, they come from being too close to the decisions being audited. An outside diagnostic across performance, technology, marketing, and strategy puts in writing what nobody inside wants to sign.

First, always: skipping the audit is the single most common reason redesign projects solve the wrong problem. The audit gives you a diagnostic across performance, technology, marketing, and strategy, so the redesign brief targets what’s actually broken instead of what’s most visible. Doing it after means paying to discover, post-launch, what you could have known before.

The audit ends with a prioritized roadmap ranked by impact and effort; execution is a separate engagement you can run with us or without us. Most clients move into Ecommerce Roadmap & Backlog Planning next, turning the findings into sequenced cycles with clear owners. The roadmap works whoever ends up executing it.