---
title: Ideas Matter
date: 2026-03-16T10:57:00+01:00
author: Santiago Melluso
canonical_url: "https://www.takefortytwo.com/en/client-orientation-guide/ideas-matter/"
section: Pages
---
[←Back to Client Orientation Guide](https://www.takefortytwo.com/en/client-orientation-guide/)

#  Last Stop 

And a quote from Casablanca

## The next big thing is a million little things.

Patricia, our lead copywriter, came up with that headline in late 2013. A myriad of things happened since. Don’t make us do the list.

That headline not only sticks, but it’s more relevant than ever. We entered a complex, rapid, confusing era where technology is front and center. We firmly believe there’s no ​“next big wave”, but a new scenario where trends and opportunities are born, collide and transform the industry before you can even learn the buzzword.

We think about this a lot, and write a little about it too.

If you want to get a closer look at how we see technology, marketing, user experience, artificial intelligence and digital transformation, check out our magazine:

[**Read Catch42**](https://catch42.beehiiv.com)

If you’re more into day to day news and updates, head on to our [Blog](https://www.takefortytwo.com/en/blog/).

## That’s a wrap.

If you’re ready to say ​“Hi!” follow the button below to find all the ways to contact us. We look forward to working with you.

As Bogart said, this is the beginning of a beautiful friendship.

See you soon.

**The TakeFortyTwo Team.**

[Contact Us](https://www.takefortytwo.com/en/contact/)