A tale of two migrations

The Chal­lenge

Back in 2017 Cinet­ics was about to achieve one mil­lion dol­lar sales in mul­ti­ple Kick­starter con­tests, with a mas­sive spike in demand and pop­u­lar­i­ty. They need­ed a fast, reli­able, good-look­ing web­site that required a learn­ing curve as shal­low as pos­si­ble for their busy small team.

The Approach

We chose to build the web­site in Lemon­stand, a plat­form known for their out­stand­ing design-first vision and flex­i­bil­i­ty. They key pil­lars of the project were:

Dev speed and bud­get: top priorities

It had to be fast, effi­cient, ele­gant, with­in bud­get and with lit­tle pain and time invest­ment from the cus­tomer team. We chose the right plat­forms and had a thor­ough ini­tial research and project brief phase. Under­stand­ing what the client want­ed before start­ing allowed us to be inde­pen­dent and swift through the build­ing process.

Rich prod­uct pages

We want­ed to cus­tomize the expe­ri­ence mak­ing each of their major prod­ucts (CineSkates, Cin­eMo­co, Linx) an enriched land­ing page. We cus­tomized the looks and con­tents of each through the use of cus­tom fields and dynam­ic infor­ma­tion entry points, includ­ing video, info­graph­ics, tes­ti­mo­ni­als, dif­fer­ent gal­leries and more.

Home­page Reel

The home­page, nav­i­ga­tion and hero sec­tion had to imme­di­ate­ly com­mu­ni­cate the same vibe as the media-rich Kick­starter cam­paigns. The back­ground video inclu­sion, as well as the home­page mason­ry lay­out deliv­ered a slick expe­ri­ence and look that reflect­ed their brand qual­i­ty in a much more accu­rate way.

Seam­less experience

Keep­ing their pre­vi­ous Word­press blog and Vanil­la forum was a project require­ment from day one. We cre­at­ed sep­a­rat­ed themes for each, mak­ing sure the nav­i­ga­tion expe­ri­ence was inte­grat­ed as seam­less­ly as possible.