---
title: The HighBoy
date: 2026-02-13T03:09:00+01:00
author: Patricia Antuña
canonical_url: "https://www.takefortytwo.com/en/case-studies/the-highboy/"
section: Case Studies
---
![The HighBoy white wordmark logo on a dark background](https://takefortytwo-new.files.svdcdn.com/production/media/Brands/THB/THB-logo-white.svg?dm=1774789711)#  Making a new classic 

or How we created a disruptive B2B2C Marketplace from scratch

![](data:image/png;base64,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)![The HighBoy case study cover image with food and product photography on an earthy background](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-cover.webp?w=2028&h=1140&auto=compress%2Cformat&fit=crop&dm=1774787697&s=9a904b296cb5350b361ff6ed1cc6930d)

About this company**The HighBoy** was a ground-breaking startup providing the best online antique marketplace. Founded by Olga Granda and Doug Scott, this custom platform innovated in many ways that later would be adopted by the likes of **1stdibs** and **Catawiki**, among many others. It was featured by the Wall Street Journal as *​“a hip contender to the antiques throne”.*

**The Highboy** ceased operations in 2019.

## The (short) story

What started as a branding exploration quickly became a full platform development project. Our team built **TheHighboy** from the ground up, creating features and experiences for sellers and buyers, marketing integrations, analytics and data management, privacy and payment interfaces, and more.

## The Approach

### 1. Start with the brand

Our first step into the project was coming up with a brand new logo, visual identity, brand guide and materials. We needed something elegant, editorial, strong, current yet classic. I think we nailed it but hey, I’m just a biased copywriter! Check it out:

![](data:image/png;base64,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)![The HighBoy wordmark logo in black text on a white background](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-logo-case-study.jpg?w=500&h=250&auto=compress%2Cformat&fit=crop&dm=1774787215&s=630ea4d44b0bb61434826ec05177fd25)

The HighBoy logo, 2013

### 2. Take a million notes

This wasn’t a simple corporate site design, branding, blog, or an eCommerce gig. It was all of that all of that together and then some. We needed to create *an entire marketplace* from scratch. It had to reflect the founder’s vision, satisfy the buyer, and please and engage the sellers. And above all we needed to come up with a product in tune with a very specific niche industry where beauty means everything.

Diving into such a process is not easy if you don’t know what you’re talking about, so we had to dive into the exotic world of antiques and antiquaries, head first. Do you know what Gustavian furniture is? We didn’t. We listened hard and learnt faster.

![](data:image/png;base64,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)![The HighBoy website displayed on a tablet showing the mobile homepage with featured product imagery](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-mobile-case-study.jpg?w=1166&h=1392&auto=compress%2Cformat&fit=crop&dm=1774787215&s=e368dd49c8a69ecfa48bd59abd13ce48)

Mobile app design

### 3. Disrupt an industry

So we had our design, our backend UX, and we needed to move on to coding. We chose a stack of tech ensuring performance, speed and reliability. We developed a bespoke backend and ecommerce platform using Rails. Then we added the finishing touches with a beautiful online magazine, a perfect newsletter, and an unmatchable user experience.

![](data:image/png;base64,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)![The HighBoy website full-page screenshot showing a category grid of antiques and decorative items](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-2.jpg?w=1229&h=2560&auto=compress%2Cformat&fit=crop&dm=1774787213&s=1a831cb2c053008a65dea35cbd82b0ed)

![](data:image/png;base64,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)![The HighBoy website product category page with grid layout showing furniture food and housewares](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-3.jpg?w=800&h=1417&auto=compress%2Cformat&fit=crop&dm=1774787213&s=58518d3847e4cad813e9205d6a4b9692)

![](data:image/png;base64,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)![The HighBoy website product listing page with sidebar filters and item thumbnails](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-4.jpg?w=1068&h=1466&auto=compress%2Cformat&fit=crop&dm=1774787214&s=ebcd0a8f176c53ca3071dc4948b24dd9)

![](data:image/png;base64,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)![The HighBoy website desktop screenshot showing product detail page layout](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-5.jpg?w=1680&h=1794&auto=compress%2Cformat&fit=crop&dm=1774787214&s=412d063d94fd59a103ed9884e65e4051)

![](data:image/png;base64,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)![The HighBoy website displayed on an iMac monitor with editorial-style homepage](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-6.jpg?w=2560&h=1968&auto=compress%2Cformat&fit=crop&dm=1774787214&s=cce34d757176b1f8a4f16980af8b8849)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAwCAIAAAAuKetIAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAMa0lEQVRogWVay5IjyQ0DwJT//+qLj/7HqUoSPpCZ0qwVNR09mm01HyAJgsv//vs/AAwbMGCfb2ATBkFQJClJoZAiIiJWxFrzzX1JkkSJFEmQAID+dNsu21WuqipnVeY8e1dm7p1757v33u/79pfnfd/9Pu/77P28+9n7zb0zd1XZC/MiYQAmAfc7/e78IUESRH8zxv0+82Puv8AGaPy8b/98geH5l3n55xsDIDwfgBPc/pEbYhheHSTCbovHdI9TAESSFDu0HWH+vI79x3p3FgHDHHc8L0wOXHZVnZx02t0W0+xwtC00Oe8DBgronypXlRfF8fdGgQBEwB1+NhykOPZHMA5URFLozFxTqsYx0277+x9RbXwD6esDyij0Q4NFmSyqjt1tetllpyursqqq1vymAU27CxPoSIz1HNvFKQOJMVhvfE3e7WoQXfB46qom2rilcMI4fhc4T0edMjlukAUUnMau2lW7cmdm1ZJ0gWseHxpN+tYvD3yuG5LU7mmK1dfY335wa/ebBON6ctDQEGrri/r7YYFJJphw2rvqzdy5s2pRXawHdkQHHhRI6DpwG8zBEamphVu2f+GlG075Qqaxe9MCfL/vPyjckKsoK6y0VFKBCaSx24HKN/euXAqd+pve8uOAqLH+a/hfph/Hv+GfkM7LrgbrccCAzSk13/I/3RYwVLTV1lcpijJVYpEJbPh1vZVP5c69pNMEO5LjgND4Ptb/lQGS7OY0VvyEcQzOPE0+u9qcgx8ANLr0T4ObHjAfZ8qCZSugRIQlT1l3Jfh1PZU7c2rgxwGZhDr848Y/MnAK+1o/6Ok4Z2U1QDNz93waH+o0SlBkkKJCBMcIErTmIxkBFyqQgRAkS+48EAlv+0V1BvB/GegK7i70TQLG+P5dd/B4plMjJzNz5957vzv3bkeOAwUC3b5CWgpYEADFGZpAo8KWQlGMbtzBENQPLVqowpJw5ihBGmB3oTsEfkF6av3H+FO13dEPfjLf3O/uV+6dlScDoKgllQIxn0pApDuvJgwZ7rDHoS7aoRUK8T7WEn8K6Ayf9mSQTXOCbLgMnYHX/0FN6IffVFVW7pOHcWNQZBhdV4X4dMuGBJs20VknQM/kDVfViqxYGWvFWmt91tpr5VqVBa+DoB8+B8B130TZ6NlgQqCHF/W0cOEE//fpAnbtyn66CmCIFYwem2KJDqFEByGyEeHGGQyHHVWRuf71WTvXzvXmJ52GGVyibyOcWjANwjbLkGm4QNFSyeJNtr5JyKYG44BrHKtyFSpdiSwYnDlLSnIGIlALXnTQoZmcNotQh8xhr6qdtTI/Wf/Kyq6myFg6xhsoHDIN9lgp0BSyJ5qqSdFhc933Blr1wwrsQYVPP7SBImBTpFBrHn/gRX/oUDebqbSykhYDLjhcq+pTleUsFwhJb+4lFGaMgz1jGtVAmYdd3al8e6mkDhKGB1W6ClX9IdOSSYEholBTVxQhYhGL+Mgf4aP5a5zxY9BGUgF3buxlp/1p7kdCoU/mImo4aEOmicoZ+9k8kTREEj98KKTGkk4xNJPo7iV2kxBCdDBs0nY3/QiG+AmM9cJHiGn3aHJVRlKiCRFhrKFNMGhKsWNnLTWTwrW+nN3QneUsJFCGmxpxLI8ISyFZ7UNjqZo9CwIFBVQKCwiiuUTPkVDE0if0Ca3gR1iB1RCKWZAMJhGUIKKBtPBtxVordtaik0Y1ZKuQhSw3187K8h6yPuxIEaFw9KMlUbIuozuzzkFYcBFBWnJV8/R2oDfScSC4YuZVj/5uotmEBfHXRkSAlLRy7crF/tzGT3eMTGc5mxNUlrvmDVKhtn4t1GJFraCDFprRdH9VCCiiqaWVruyJoUGXQrFWfFaspbW0BleQAKEhJECzcMkOowqefVdS5qpadNqmjQl/ohKZ3rt2VWa1A4YpKkrhWjgdpusYBHzJtUibDMklS3agEjZQmgycJESsFSu01oRfXeNAkTIowLJd4XI0GzcASYp0LVTOFlvFOtbndnYqsrJrh6bAUpRwBxuHnHRiu+0M+zAshFwN34KLsAAR0UkIrYg14kaEpOhWQYAF0EQBYlllV0TZ5SjAJFVZXqyczl2FduD7bFShCtUs0hRAutIlVNx+LzRHO6v/MD3PmDv1TTQHo4glnTwourAuU2dviD024M6YGdVuY6Frsigvd3LbAdd8dbFbSn/CbQxHQtFoLNB8z8swz5hrE3wW+/6cycBNwpp66E37qya5u9qwo/ktHaCgJcVsc174ZsA/1nc75wkqAPUMPeqW4izGZ8/5e2k+olbz11lUAOHUcftAhRiTNx02yma8ZyDe/nYI/mSbBpYzLyPuAXZ4tCQEZsGvdqC7xfqsge4KRShOCBvGmnQMtfRdfUhoksChbkf0OMrZr8bkI2JdeoIBC77UbbnyvD8LX4deQvR2FiBkCB2v6AbYvHatqcAlRfzE/3ffH+2rIdd4mHdmp8YP4GC2jeUvITx896hKVymwV2Vh5K52t6MPkTIjmgM1ftqBJUXromvFGmn0pwyv9boOnB2OV/3roXFWsOGOLQna5hGNmg2MiFr5s2738gGvqgl74fAAHs4AkS0KBHQQG0feVazov7Tie6vhn9YfIJ/2MmXB2TmOU7zaaR3Ts9r0nbUzd+bOukv2tstemdkBMDW65Al2MKRlBRTQ4tTtWBuH0sWRGE8XOU20FbuLnoOW4nDSOs12ZOAjbpVd6Szv9M56M+/TbrxVb9Wo05kFNFezj6ZCheJjLcSCFmJR64b/q83xmD4a5D/k6rsjjfJ3i6LZMi9yPOHH3YLGgdo7n7Z+7yfzyf6ab1Xa6Vo7c4aGAMlAE0lqMT5YH8aHsRSLsXQ75wm3bo3iV1S+Eh2+WveRvnvl1pHndbUu4wDfrSjtzHfnu/PJ/ez97P0n9/hTuV1lr71rto/WeDR8kQrGYny0PlwfxdI4cPtkc4cRtnjlzR/rRys9susoWrj9yTO0ziBq7Lf03OHfO5+9n/0+ez+5/+y387AztyvtzgCg7gvFs4A1kBjR4Y/24esAzzA+pxz3HsQZKjhywO1tUxWnf54RR6BXEZfRul7miGJ7v3u/bf37/hk33idbGK2017s3QAjNIlWWT02MPBrf8o11INRHgY592XXYBkdhtK9PQyS6XXLOPNf6ucPMBthyRh1pbL9zVnqf93n28WHvp3ZWZnk97wZFgZCYUqkc51pylUD86KRnp/+ifcLeRdmkpGWiHx/qez45I+DIqv1jrm6fmZm1c+fe7373+77v8z5/9nxtH1qazqr17E0SapIYUkZ2I2imCdry93QzUbzaHOeQdJF8G3lVpSvP3KwrOs3lq5d83u5pf4dWQ+h937338z5P+3DdaLWsdlZ1Bkg111mhLKUjHTn7TZgulquKEme1O+fAo9HhHjXa3F7lxoeqcjZZ+YrxP+E/RMblmuk1ALoZGAfe98/7PPt9cr+507We9wFFWab4BmNpVawVG7ERC7mZQSYlZE0epF5wB/LnpFHG94jallTuORF0Ns6d8Xw9B8c5lTVbuBDafWB93+d92/rJw37nxPTneUEySkb3ztRa+ljbemcMM+Zg8432uYcYmOH5e3+8+mJfsnJ3Zc7x49wkfT7qDAE0YTtToLPwtA/P03loOE0Gqtaf9yHIKBU0nGGVHvf6qzCjha077OFWvu+tuE8DU4RjfbfzXTXzf2fVzuxG3+G+B7XDk/E97nQVnEJ4v6/9vG/3pTczK9fzPCBZJUPQopJROleqcyqcPnhgvkKuHsb9ZmHupl+BtGagVu6dDYnsN5oX/7B8nDK4p7U54O935zsy/dzvezTsvd+B0PuQZJYKMpNaiFIUw9eB74p75ZmIOfucZnpS8ONDuaqaQO4BRObejXKf2yW+PswvqN80zEQ7p4Y8p5/qu8l63weYGuidpah/ZGC2kt9+Y1sRsn+ScG/Yp3F6elCz4XefW0GX3xy5v33MP07UoRTZHPpo9H16yxoBfxwg6XGgqBP+ZtGCYq59393v8JpZXYmbhK+AdjapDubO2lk/PlTO4e/U8s/JCieds8f0xeSYnPVz+vTauUFyLifRzQdajMV3UUvxSqF49/D/PWc+JAlQ+EXRbam/QyFvgx+OVkPGjliL3+1sonEqqv5qwv7+/xUt2ayqbFbmTGsUIWYqU5WqnV15mdGVFdHgtljVUrgOroAzjL/DYdz43RGzWjIbm9xs9exqBFHzOU0I5gj0m+RDdP0/pxcgitUM4G4AAAAASUVORK5CYII=)![A hand holding a tablet displaying The HighBoy ecommerce website with orange branding](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-7.png?w=1300&h=975&auto=compress%2Cformat&fit=crop&dm=1774787214&s=48a049167eb8a427f4ac2df52578c062)

![](data:image/png;base64,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)![The HighBoy website mobile responsive version displayed on a smartphone with category navigation](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-8.jpg?w=492&h=1029&auto=compress%2Cformat&fit=crop&dm=1774787214&s=527378edd6a72b4c2abbcb95ab3886af)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAADUAAABACAIAAAA1a6hVAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAO5klEQVRogX1azZLbSI/MBFBUezb2tu//gHv7YqfdIllA7gFFSm17RqYVCrVYTCZ+CkiQlU8BkqoqM2fWnPM855x5nvM85znnnDlnZlWVJEEASdL6n5nx+k+SAAkAUq8sCJIkAYAIkiBpZm7mbm7ubuH9Mrd+kaSBIO5XL/z9u/WXX7+4v248fP2A/WWvwj+s9YdV1jnX5df5QJDr47r1/vG9KHGfeJ8OXot8+ytJGK+LLaYE/duNvX1Y98gm9+I4AANlAEjRzKqN1Bf7ZRW+riaS7Pe1Hq4TSUIAIa2zr7N0nXvx821xwsi3wy58ECgzSLIyWvEdIkGKWMdlQhIy0ggzutGMtIs/EJDI9rkS8Z1GvmEi2pVpy6fJN/+78EEgzGRWTmafsLxCBtQv+IAFjnDC1kEaFzwscMKivfQikB0la53buxZtvhAufG8OSTmtrH8HEnaZ9Y0/AbTGTRnR725o/tqfBQns+AVRggF12ZgiKUD8dqu884AvfBZvrBuoThZOZIOgDKKK6vdaCWJB5AWugYJ2hZsgoKAiqHVjxJVkAAqUqAsiaOAbOKMZLv7eIBrv+CDBZRRBhQsfANJei8KIxWJHDCARgKiLe0kqSrjSJ2RofHpnkcbFIcyAX/ER60dtWRFFFauohBKqFZQlcNmHKFsRXEZb2UIoXaer+vZ0pfc7k0EGiNKdAVaKb/MAv+Dr0OwUpnW7VVCqEjlVpWaIAgUDi7C8shfbnh0cQJ9bqkKlslS1zEsKAgErlC6msRxkRSb+jO8KuGVTKZWpnKqpzL79MiNdCREqoKhe0AwrLIAqVSlLmZVVmfXOnzkB0dQQdUH8vhf9jq9fvWOWKpVZOStnzTMrIaFdREWoKDNUgkRBBtPFX1VVVmZl7+uZDbjdF96nm9z12tdviv4Fn9T1QpcMlbPyrHnmPDJTEkm5QU5UUm1XQnBX2coczV2/ZubMzKpcBjaayiGYmadVhWqx+Mt++Ds+oW/9BjdnznOex1z4ioSlK1yqrk2gksrKexvpL7ogyq595syszFIJoJm5BwQj07xiVkWHz8pM/Cd8feMLXOacc3aZdZznnnNK1TtQZVSl+veqqjJ3o4EdV+0Xja9LtKpsBDTziIRkpLvnjMqqDqAS9eLwN3yLuFzY5pzneR7Heeznsc95SgW2XSJyVGaNrEr3MHeaczmfKmtm5tmLzJztgF35RY4hNZPhMbPhV5XK/xlf4Q1eNrjzOI/92PfjeOY8qgqQubtHjpm5AsAjzJ00gBJUlVmNbJW4Z1aVBMI8Yrmy0dxjxJxbL1VVXr0L/CH/5eXSOWe2Xc/zPI5j35/H/pznXpUAzMwiYo6RM3KLmB7D3EkHocKqxs/2jnOeb/hoEWNsKcHM3UeMOeacs69cUcUS7Fd8QmZmzduyy7bHfhz7vu/Pr3numRMAjR4j5jjnHGP62CLmzV9JlZUz53m2ARpoVUE08xjbliXS3H2MOLdzniPnzIzKrIoqmP2CL7FCImfmOedxzuM8j+Pcj/257/tzP49nzlMomrlHjG1s8xwZ4+bPAFapsr1jnsdxHud5nHnj8xjbI0sdJ75tsZ3v/GWlV7EK9qpfCivaGlzONs459/Pc9/O5H8/n89i/cp4dwh4RY8bMMTLG5hd/0su453me+3Hse1NYVUTDmyXA3MaIx2M7z/NcUZ6XR8dVv3TKSTV5bxDPmcecR0M8jud+7M99nkdVXvhyzIqRMTJimnlvTVU1Z97g9n0/9/08ZlWRPsb2mFk0xvDHYzvOY57bnOd16ehArjIygOqN/ArxN4i5IO5nPo/5dZz78zyPfeHzjKExFZtiVniaO0hJ1U3q8trn/vU89v08jkrRfXv8+CHIw7fHOI59no8510Ure6POKqsCGagE1HtPVs6srJpVM2tmnVlH1jFzn/U883nO45g1J0l3RWIURzImPNQlr0qd9Y5935/P59fX8+fP59fXceyVshiPHznpHI/x43is4Mkmr52v6g1fqdpjqpOjKktZNaVZdZZm6iwdqX3qOXWcyilC7hllXT5EzUjQjEBJOfM8j33fn1/Pn58/f35+fv383L++siq2jx9FjUf8OB7nuV9mzWt/rlL2DqaiGF06tDRQvcdIJWQphRSmcK6DR3EvZhJCiAXKJKpQqTJbG1DOeRzz+Ty/nsfn1/H359ff//f58/NzVm4/8r99s7+Oj3PuM8+ss82lhqXSQqCSqGjhofq9y7b+K9BHgglL2IRP+InI7m3lkLHMiihDsgQAlZhT59QxtR/1deTnnv/5efzn7+ee+ReHzvnI3KtOaapy7eKS+tIorD5AUAirCxTU+3o3m30UTDTRil4WZaOsykiBZrIojmKIXjCDQV3TWspSnLKzuBc/y/532p76r+KHeIgn0PbpvWxxhK7uXgDf8/OtTVyCAA1mMocFPOCBGAwRDoE0upsHPWhBN5KSCMJASzJgAR/yLcdjf0yoPsfj9EizopVR7AO6ymbxG6DoXurWhW5wpMGM3W26M4bFsJGWBJOCm7m7e/gSnswaX1qJVrJRPqZvj3ic24/5IT6V24+HbRtj0H01aeyug7eccGswIKLLXeKSNFqpeIkMbu4W4R4+RsyqYnlRCtpwHx4jIloUIyGlJWglzKoxc5v5mPlX1f+4/V314zE+Pj5iG13vmF+dOHk3tt1CN09hXY53t76w2dUgNzx394iIGGOURGVRuPD5CB9NHwDJ3GkmIFeGyqPyhCr8QzlG/PV4bNsWIzzCzfr3XXjfGG+o0e2kiS9MdnFnL+UwwseIzIQgE/GOL8IWf5K80owgui2dlacqIbh9KC38r4/HxxhbjNsv3KwVpnflauEzM0mi7OLvQrboD/eFz70iTCiTAW42zEfEcI+bPyjL2PhW8/dYdYvzrKLbj217jLHdJy7fuATYRnlhje7lL75arGUrSE5zoxvDbZhtbgqjXFYmullc9o1L0JFkVW3pUq3esmYhSc0qOh8jPkZs4cM9XmquWYvFt8526Vetaei2v9PM6KQbnQy7DmcZ6SzSQDcLsxEWbn0Zrs6o80xVeQ7P9JlRFYRmJcltxCN8uA23MItm4ZsyeQsxjQ94C1+awckW9px0IogwDKKWrgYCbgjvd7p3+iOEEiUrWZRF+gjfwisdykjBbHPbzDazMLtZeOPtTYXFG74XavBWHZ1ywKGAnAoILEkkjHLK7ZIoWzMRILih2jEMTfxwKpkwksM4jEEGEbyYu1TAlXyvRBhLrMOdHte7AQY0OEc5KpS59iS1wGSgIdedL2HyVpIv9dIUVBJFGEViAAMIIgDnukpDfCnjHRbErZ++pPpGRshUhjKUqVxpSteUZqlFLFGgWv/tl+FS5YAiunCQQYYKqCACAfXh1/1fV3wNBO799lt/eYv0lExLOTWVKU1pmlbT6kT1gKZoWJpv9aq9v0u4xcKikspehEqDhcpV3vWP9CYhv4Sh+0OszvKFr4W5Fj3LVFZplVYLHPNklUjAl0hrEiGWVnMuVUopTWiikkqraUpVusmVLrnK+tQ+u0cRS3d9tbw3f+oq56W59lFFpSlZ0/JkHsyTLachlJJBiWJr3qYlbmTVVKUqoYma1LSaUFnJVTe4Zf0WqBtcG2HVWIi34YnwUpvVavM6KlmTNVkn60AlQKBAKbEgQjTv5lxVqqmaqKl1YlLJKjO0Wzvaf27mFn+64V31FRagVRm29vnOYrWhqRtiCgRLCRmVLNK41rxq9DZx8hLWTUXI1wF7C4t35noi0YUypav/XcStUvpSuMTlwusChjJlKQmgAJuQS0nlmiG0A68qvVonNuieSfSG6SvtXWmlSyrh3bwN9fI/vaN8j+V7toYW9fsDWtK+phq4qvRveeCS5GUGN5VTClsFrXXp1zvtOo1vjrbmsX/Qd98q/DXiXQVX1zPlvZzMsMrF17YkGAiqzKxFOIUzoyTBTHKLGCMiIsJ7wbvsfMOg5Wj6DV/XrqvmNjOjt4TYld4oFSxTkBl8MAZ90IMeMG/x3mjJ7ix6EMIyhyeBMB/jMbZHjOEx/C6hza6R0BtG/NIfXZsfX4RF1/AeW2yPVAWNlQaIBg/6QAzzgAfZ+gZKMqtidoVbFpqpTAOcPsY2Hh/xeMS2+ViF/lVCr/nnTVX8jgzdE3Xn4WFj+Lb5/AhVgfBhldX4zOnBGLSgO+ndaLU4Xl4Zo3xWTGWiqruq8LE9HtvHR2xbbJtHmF8Qr638JvJVv6w+6q0nshg+Nh+P2Gbk0nU5Z1YVhIXPad1iOs0AW88crOFH1piaWZUoUTAyIprC8bggdhV5sXiN8l/1C4C7mzS6d2Pb+GKbs2oIMkcMmzNVrcLDjO7W5Jn3xLjzQw9neghQmapCFQCjuXmMsW2P8XiMx8PH5mO0vN5tyP2cBd/qA+JuPJq8MXxunulVQyhQHowtryEGsLrjJdtf1lmJfslNl1pWJRXV4r13L7g9HvH4iMfmY7wg3la+5vsvfG2vKybSt/SqkAosM8awMVt3x4ry7myu/uae6wkt89SSyxY+6HqsxL2NPLZHbFuMzSMsLnwXxF/mvwY3K7cIy7QaXuWlaPLM6adla/C9UXTmWndsCx+WeNQi0zLz9eRM026LwhhjjBGda8bw8JvCbpZ+n0+7uazKIi5wPZ00WDCGZbbS9Hqowfx+Rqfrc1zDxStIbmFxFSAre62WP2Js/o2/9sK25+/zaevIkJdccsnBoMGdM71qxS5es+63vpRv+HANkXR5YunqJMjejHofafJeIXLNz/88nzZzbwpNMsHBK9UtIq42YHWsy2XumLv0MqlKymqU7Rb3ePr2wlZ2Xs53+cnak/+4/7q5un701udootOyal3CLv68bbUexXrjDz0GVfYceGmj98Nb4JIo3Btib3SvFIh/xAfQ3FjtizLBQO9sUtdY/g3flRJem/yldiqrTEqVXaPOu8JZJjZrZLwi1y7L/gu+HlCuXG2CCYpEkqalrZIOmnGlPqNfTzb0q+OXVimxKq0gUe2CasliWdOdl899W+Jf8b0CgK3wSjSuBmXxd9Fm9Es0vFbXcjax57EqSgVx+cfa7X+V1a6HxF6v/wdkhyz1TNR9RAAAAABJRU5ErkJggg==)![The HighBoy Open For Business email newsletter with logo and curated product image grid](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-9.jpg?w=800&h=968&auto=compress%2Cformat&fit=crop&dm=1774787215&s=6c8297b7ea3d373847339ee2fd5c5264)

![](data:image/png;base64,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)![The HighBoy website displayed on a tablet in a dark frame showing a shopping and browsing interface](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/THB/THB-gallery-10.jpg?w=1174&h=1392&auto=compress%2Cformat&fit=crop&dm=1774787215&s=40e28111a84660b44fcb0fcce0fc5d72)

 Key Takeaways ## **Challengers welcome**

Sadly, The Highboy didn’t make it. Fighting against the top companies in the industry raised eyebrows and made waves, but it wasn’t enough to compete and prevail in the long run. But oh (High) boy, it was a beautiful adventure!

**Our work helped the Miami-based startup to compete on a national scale, on a fraction of the time — and budget — compared to local agencies, and with a world-class beauty and quality.**

### Services

- Market and customer research
- Branding
- eCommerce design
- eCommerce development
- B2B Marketplace development
- Bespoke CMS
- Progressive web app
- Multiple integrations with ESP, ERP, Payment gateways and accounting platforms
- Email and Automation managed services
- Graphic design
- Consulting services

### Tools

- Ruby on Rails
- Amazon Web Services
- Mailchimp
- Multiple front-end javascript frameworks
