Strat­e­gy

Neglect the bots and your business becomes invisible, like the proverbial tree that falls in the forest but no one hears.

Every transaction is a conversation, and digital transformation is less about trends and more about answering the right questions.

The term implies we can decide to change through tech. It’s actually the opposite. Digital transformation is a practice, and it's never complete.

AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

Standing still isn’t a strategy. Optimize your website, embrace growth opportunities before it’s too late, and outrun dinosaurs.

Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning

Finding the (middle) ground in the hot air and embracing contradiction to navigate these very exciting - and very stupid - times.

We can’t control the future, but we can adapt as we go. The key is rowing harder, adjusting course, and embracing uncertainty.

A few pointers to choose focus for your eCommerce with tips to weather the storm, make the most of everything and leverage opportunities.

A few pointers to choose focus for your eCommerce with tips to weather the storm, make the most of everything and leverage opportunities.

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.

Tensions hold bridges - and businesses - together. Our meta-editorial issue about contradictions with a catch.