Play on Ten: Take­FortyT­wo ranked #10 agency in Spain for Mar­ket­ing Automation

Marketing4eCommerce just pub­lished the sec­ond edi­tion of their Top Agen­cias España 2026 — a 166-page report rank­ing the ten best agen­cies in Spain across twelve ver­ti­cal spe­cial­iza­tions. Over 100 brand-side pro­fes­sion­als vot­ed to choose their pre­ferred part­ners. 280+ agen­cies were in the run­ning. No pay-to-play. No self-nom­i­na­tions that mag­i­cal­ly turn into gold. Peo­ple who hire agen­cies picked the agen­cies they rate highest.

Take­FortyT­wo land­ed in the Mar­ket­ing Automa­tion ver­ti­cal. Num­ber 10 out of 10.

We’ll take it.

What we actu­al­ly do in Mar­ket­ing Automation

Mar­ket­ing automa­tion means dif­fer­ent things depend­ing on who you ask. For some it’s an email account and a wel­come sequence. For oth­ers it’s a six-fig­ure Sales­force imple­men­ta­tion that nobody ful­ly under­stands. To us, it’s about design­ing sys­tems where tech­nol­o­gy and human judg­ment work togeth­er to move rev­enue for­ward — not just send more emails.

Most agen­cies pick a plat­form, then build with­in its con­straints. We design sys­tems first, then pull the tools that fit. The automa­tion reflects your actu­al busi­ness log­ic, not what the plat­form made easy to set up. The goal is decep­tive­ly sim­ple: make all the pieces talk to each oth­er while the con­nec­tion with the cus­tomer stays B2Human. The mechan­ics are harder.

We build automa­tion archi­tec­tures that live inside eCom­merce ecosys­tems. Where B2B, B2C, and hybrid mod­els col­lide. Where your Klaviyo, Bre­vo, GetRe­sponse, or Dot­dig­i­tal stack needs to talk to your Shopi­fy, Big­Com­merce, or cus­tom plat­form — and to your ERP, your CRM, your PIM, and every­thing in between, includ­ing your peo­ple. So it’s a lot more than just trig­gers and flows. For exam­ple, data hygiene, seg­men­ta­tion that tracks real behav­ior, and work­flows that peo­ple can maintain. 

20/20

We’ve been build­ing eCom­merce projects since 2006. That time­line teach­es things. Like where each tool shines, where the gaps are, and how to route around the lim­its with­out pre­tend­ing they don’t exist. It gives perspective.

It also makes you opin­ion­at­ed. We’ve watched email go from ​“send blasts” to ​“build rela­tion­ships,” and automa­tions swing from clever to creepy to actu­al­ly use­ful. We’ve tried enough shiny new things to know that shiny and use­ful aren’t the same word, inher­it­ed enough bro­ken setups to rec­og­nize the pat­terns, and learned that the best automa­tion is the kind nobody notices.

So our work is prac­ti­cal. Built to hold through plat­form updates, team changes, and the inevitable moment when some­one decides to rethink the entire strat­e­gy six months in. We’ve done this enough to know what holds — and what doesn’t.

This means we help when the email stack feels dis­con­nect­ed from data, check­out, and strat­e­gy, and when com­pa­nies need some­one flu­ent in busi­ness and tech, who can push back when some­thing won’t work instead of nod­ding along and billing the hours.

A list is a list

And num­ber 10 is not num­ber 1. We know how count­ing works. But we’ve spent most of our twen­ty years build­ing eCom­merce for Amer­i­can and British brands, which is part­ly why land­ing on a Span­ish rank­ing felt like a mile­stone worth mentioning.

Spain used to be our home, but not our mar­ket. Over the last few years, that’s been shift­ing. More Span­ish brands knock­ing on the door. More con­ver­sa­tions. More work that starts from com­mon ground. Then a hun­dred pro­fes­sion­als who hire agen­cies for a liv­ing vot­ed and we showed up on a list we did­n’t see coming.

So we’re not going to build a tro­phy case around it, but we’re not going to pre­tend it does­n’t mat­ter. Because it does.

The Top Agen­cias España 2026 is free to down­load from Marketing4eCommerce. It cov­ers twelve ver­ti­cals — SEO/GEO, SEM, Social Media, Social Ads, Growth/​CRO, Mar­ket­places, Mar­ket­ing Automa­tion, B2B, PR, Data Science/​AI, eCom­merce Devel­op­ment, and Mar­ket­ing 360 — plus six­teen opin­ion pieces from indus­try lead­ers. Worth a read, even if you skip our page.