Santiago Melluso

Every transaction is a conversation, and digital transformation is less about trends and more about answering the right questions.

The term implies we can decide to change through tech. It’s actually the opposite. Digital transformation is a practice, and it's never complete.

Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning

Finding the (middle) ground in the hot air and embracing contradiction to navigate these very exciting - and very stupid - times.

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.

Announcing the death of the Agency of Record may be an exaggeration, but the change is really real. Long live the Agency of Ecosystems.

Early adoption is a double-edged sword. Choosing the right tech requires weighing pros and cons, because sometimes boring is best.

Optimize site search and watch your sales soar. Turn user frustration into satisfaction, outshine competitors, and enhance your bottom line. Even if you are…

Ecommerce redesign is risky, subjective, and often ends in compromises that exhaust everyone but please no one. Fear not. There's a better way.

Creativity loves constraints. And they can be a key strategic advantage. This is our rant about how the power of constraints can help, not hinder, your work..

Copywriting is hard. It's science, inspiration, practice and luck. Tips on writing good content that sells and doesn't suck.

There’s enough fake and bland out there and we need an edge. This issue of Catch42 is about storytelling, marketing, and cats.