Tech Stack Selection & Architecture
The wrong stack is a slow tax on your business. We help you build a coherent architecture before you commit to tools you'll spend years working around.
Headless / Composable Commerce
Losing your head can be a good thing.
Decoupling your frontend from your commerce backend opens up possibilities that monolithic platforms simply can’t match: faster page loads, more flexible content delivery, and the ability to power multiple storefronts, apps, and channels from a single source of truth.
We design and build headless and composable commerce implementations for brands that have outgrown their current architecture — or want to get ahead before they do.
This is for you if:
- Your current platform’s frontend limitations are blocking your design and performance goals.
- You need to power multiple storefronts, markets, or channels from a single backend.
- You’re building something genuinely complex and need a team that can think architecturally, not just execute templates.
What you’ll get from this:
- A composable architecture designed around your specific performance and flexibility requirements.
- Frontend built on modern frameworks — fast, accessible, and maintainable.
- A clear separation of concerns between content, commerce, and presentation layers.
- Documentation of the full system so your team understands what they own.
Frequently Asked Questions
“Mostly works” is fine until your frontend roadmap runs into what the platform’s templating allows, and that ceiling arrives quietly. Going headless makes sense when frontend limitations block your design and performance goals, or when you need several storefronts, markets, or channels running from one backend. Fair question for a Tech Stack Selection & Architecture conversation before committing.
A single-storefront composable build usually takes three to five months, depending on catalog complexity and the integrations involved. That covers a frontend built on a modern framework, the separation of content, commerce, and presentation layers, and documentation of the full system so your team knows what it owns. Multiple storefronts or heavy ERP work push it toward the longer end.
It means two systems instead of one monolith, but each one is simpler, does one job well, and can evolve independently. With content, commerce, and presentation cleanly separated, a frontend change no longer puts your checkout at risk, and vice versa. We document the full system so your team understands exactly what it owns and maintains.
For a build this interconnected, a single freelance developer is a genuine risk, however good they are. A composable project touches frontend architecture, API design, and content/commerce separation at the same time, which is a lot to hold in one person’s head. And if they leave mid-project, every undocumented decision leaves with them.
Yes, powering a B2B portal and a D2C site from one backend is exactly what composable architecture is for. It’s close to what we scoped for b2matic, a multi-store, multi-currency B2B portal built on BigCommerce. Each storefront gets its own frontend while catalog, pricing, and orders live in a single source of truth.
Your ERP, CRM, and marketing tool integrations get rebuilt as part of the new architecture, not bolted on afterward. That’s deliberate: rebuilding them against clean APIs is how you shed the fragile glue code that accumulated around the monolith over the years. The work runs alongside API Integration & Custom Development as its own workstream.
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Headless Commerce Overview
What on earth is Headless Commerce? Admittedly, it’s one of those buzzwords. And one with a figurative meaning that might be slightly confusing.