SEO

Search Engine Opti­miza­tion is the process of improv­ing a web­site’s vis­i­bil­i­ty in organ­ic search results. This involves opti­miz­ing tech­ni­cal fac­tors, like the site struc­ture, and con­tent fac­tors, like using the right key­words and cre­at­ing qual­i­ty content. 

And yes, it’s still a thing, despite the arrival of its young cousin, GEO.