---
title: PPC
date: 2026-03-02T12:00:00+01:00
author: Patricia Antuña
canonical_url: "https://www.takefortytwo.com/en/glossary/ppc/"
section: Glossary
---
[Glossary](https://www.takefortytwo.com/en/glossary/)[Back to listing](https://www.takefortytwo.com/en/glossary/)

# PPC

Pay Per Click is an advertising model in which advertisers only pay when someone clicks on their ads. It’s as if you rent a space for a live concert, but only pay if the audience dances to your songs.

The advantage of PPC advertising is that it is highly targeted and results-based. With PPC, companies can show their ads to engaged and relevant audiences at the exact moment they are searching for what the company is offering. The beauty of the model lies in its ability to reach the right people, with the right message, at the right time.

Your company can use PPC to show ads to people who searched for products similar to what you offer, ensuring that your message reaches people who are genuinely interested in your products, which increases reach and the likelihood of conversion.