Open Rate

A metric that measures how many people looked at your email. It’s the percentage of emails sent that are actually opened, meaning they saw your name and subject line and were interested enough to read more. For example, if you send out a marketing email to 100 people and 30 people open it, your open rate is 30%. (That’s actually on the high end of the average range, so well done you). 

A high open rate is good because it means the email caught people’s attention, but open rate alone doesn’t tell the whole story. It could be misleading, especially if not tracked over time. It is necessary to look at other metrics, like click-through rate and conversion rate, to get a better sense of how well an email campaign is performing.

If you’re not happy with your open rate, there are plenty of things you can do to improve it, such as A/B testing different subject lines or tweaking the timing.