Inbox Place­ment Rate

The per­cent­age of emails that make it past the spam, pro­mo­tions or oth­er fold­ers, and suc­cess­ful­ly land in the pri­ma­ry inbox, mak­ing it more like­ly for recip­i­ents to see them and engage with the con­tent, result­ing in high­er open rates, click-through rates, and conversions.

It is cal­cu­lat­ed by divid­ing the num­ber of emails that suc­cess­ful­ly land in the pri­ma­ry inbox by the total num­ber of emails that were deliv­ered (not just sent). While Accept­ed Rate tells you emails get in, Inbox Place­ment Rate mea­sures whether emails actu­al­ly made it to the inbox, the des­ti­na­tion that matters.