CTR

Click-Through Rate tells you how many peo­ple clicked on a link in your email out of the total num­ber of emails deliv­ered — whether they opened it or not. It’s cal­cu­lat­ed by divid­ing the num­ber of unique clicks by the num­ber of emails deliv­ered, then mul­ti­ply­ing by 100.

A low CTR means your mes­sage isn’t reach­ing or com­pelling enough at scale — time to re-think your sub­ject lines, pre-head­ers, email design, or call-to-action. A high CTR means your email is doing its job from deliv­ery to click.

CTR is your top-of-fun­nel diag­nos­tic: it tells you whether your audi­ence is engag­ing with your emails in the first place.