Cross-sell­ing

You actu­al­ly know this one. Cross-sell­ing is ​“would you like fries with that?”

This sales tac­tic involves sug­gest­ing com­ple­men­tary or relat­ed prod­ucts to cus­tomers based on their pur­chase his­to­ry or cur­rent selec­tion. The aim is to increase the over­all val­ue of the order placed. Anoth­er exam­ple of cross-sell­ing is the ​‘fre­quent­ly bought togeth­er’ sec­tion on prod­uct pages, which high­lights addi­tion­al items to make a com­plet­ed set.

Cross-sell­ing occurs after the ini­tial pur­chase deci­sion and sug­gests com­ple­men­tary prod­ucts, unlike upselling which hap­pens dur­ing the buy­ing process.