Con­ver­sion Rate

A met­ric that tells you how good your web­site is at con­vert­ing vis­i­tors into leads or cus­tomers. It’s the per­cent­age of peo­ple who take a desired action, like buy­ing a prod­uct or sign­ing up for your mail­ing list. It’s cal­cu­lat­ed as the num­ber of con­ver­sions divid­ed by the num­ber of visitors.

More than a num­ber, it’s an oppor­tu­ni­ty and a key per­for­mance indi­ca­tor (KPI) for any ecom­merce site. It lets you mea­sure the suc­cess of your mar­ket­ing strat­e­gy and fig­ure out what changes you need to make. For exam­ple, if cus­tomers are aban­don­ing their carts or not fill­ing out your con­tact form, you can look for ways to improve the shop­ping expe­ri­ence or sim­pli­fy the form text.