B2B2C

Busi­ness-to-busi­ness-to-con­sumer com­bines both B2B and B2C process­es and strate­gies, offer­ing com­pa­nies more flex­i­bil­i­ty to expand and access new mar­kets, and offer­ing con­sumers more choice and con­ve­nience. An inter­me­di­ary busi­ness facil­i­tates the sale of prod­ucts or ser­vices between the B2B busi­ness and indi­vid­ual con­sumers, like a relay race of sorts, one com­pa­ny pass­ing the baton to anoth­er that takes it to the con­sumer at the fin­ish line.

In any case, regard­less of the mod­el, users are increas­ing­ly expect­ing a seam­less and effi­cient buy­ing process, includ­ing easy nav­i­ga­tion, clear prod­uct descrip­tions, and mul­ti­ple pay­ment and deliv­ery options.