A/B Test­ing

Also known as split test­ing, A/B test­ing is an impor­tant part of any eCom­merce strat­e­gy and is cru­cial for opti­miz­ing prod­uct pages, check­out process­es, and oth­er ele­ments of the cus­tomer journey.

A/B tests are exper­i­ments that com­pare two dif­fer­ent ver­sions of a web­page, prod­uct page, or email cam­paign in order to mea­sure which one per­forms bet­ter. The goal is to iden­ti­fy the changes that will result in high­er con­ver­sion rates and max­i­mize sales for businesses.