The Pro­pos­al

Step 1: Discovery

Our first meet­ings will have more to do with intu­ition, and get­ting to know each oth­er. You want to find out if we tru­ly know what we’re talk­ing about. We want to fig­ure out if we’d enjoy work­ing togeth­er, and if we can real­ly be help­ful to you. Then comes the time to start work­ing togeth­er, and every project is dif­fer­ent, but our process stays the same:

1. We’ll talk until we get what you real­ly want to achieve with this project.
2. We’ll do our research, which is always thorough.
3. Then we’ll form a hypoth­e­sis about what your com­pa­ny needs in terms of mar­ket­ing and technology.
4. And we’ll present that vision to you, not as an impo­si­tion, but as a way to spark a con­ver­sa­tion and iter­ate together.

Step 2: Presentation

The goal of our com­mer­cial pre­sen­ta­tion is to answer a sim­ple ques­tion: did we tru­ly under­stand the project?

So don’t expect an eighty-page doc­u­ment in a sec­ond meet­ing. Agile projects demand a dif­fer­ent pace and focus. Instead, we’ll share our project vision, includ­ing:

• Sug­gest­ed tech­nol­o­gy stack.
• Sum­ma­ry of cus­tomi­sa­tions or par­tic­u­lar challenges.
• Pro­posed project phases.
• Required inte­gra­tions.
• Third-par­ty costs to keep in mind (licences, ser­vices, pro­duc­tion costs).
• Time­lines and price ranges.
• Rea­son­able expectations.

From there, we’ll open the floor to refine any­thing that doesn’t feel right, and to answer all your questions.

On pric­ing, plans, and alternatives

When­ev­er pos­si­ble, we’ll give you dif­fer­ent ways to approach the project. Typ­i­cal­ly, this means:

• a fixed-price option with a clear­ly defined scope, and
• a con­tin­u­ous evo­lu­tion mod­el based on hours (sim­i­lar to our Fuego plan).

Each approach has its pros and cons, and we’ll walk you through them open­ly. In some cas­es, the right solu­tion falls some­where in between.

Every option we put for­ward will come with a price range.

At that point, the next move is yours:

• Do you share our vision for the project — have we tru­ly under­stood you?
• Do the options fit your needs?
• Is the price range acceptable?

If so, we move ahead.

Step 3: The State­ment of work

Once it’s clear we’re a good fit and ready to move for­ward, we pre­pare the long, detailed doc­u­ment known as the State­ment of Work (SoW).

In plain terms, it’s the project blue­print: a com­pre­hen­sive list of every­thing includ­ed — work cat­e­gories, tasks, user sto­ries, and more. It also lays out the plan­ning struc­ture (sprints, Gantt chart, time­line), the roles and respon­si­bil­i­ties of each stake­hold­er, and the spe­cif­ic mile­stones where you’ll need to give explic­it approval before we proceed.

We’ll invest sig­nif­i­cant effort in shap­ing this doc­u­ment, and we’ll rely on you and your team to val­i­date it. It’s a cru­cial piece for the project’s suc­cess. Any­thing not cap­tured in the SoW is, by def­i­n­i­tion, out­side the agreed scope, costs, and timelines.

Step 4: Formalities

That’s it! Time to sign the con­tract and get things rolling.

Let’s talk about what you’ll find dur­ing the project.