Project: Run­way-ready

The Chal­lenge

Known for its trend-dri­ven col­lec­tions, EGO required an e‑commerce plat­form that could keep pace with their growth while enabling inter­na­tion­al expan­sion and oper­a­tional effi­cien­cy, an order too tall for their Magen­to plat­form. Adding to the com­plex­i­ty, the client had worked with anoth­er agency that failed to deliv­er, so we had to jump in, fix things, restore con­fi­dence, and real­ly deliv­er under pressure.

EGO’s cho­sen stack required a very strong tech­ni­cal exe­cu­tion to ensure seam­less com­mu­ni­ca­tion between sys­tems while main­tain­ing high per­for­mance, speed, and ease of main­te­nance. The web­site had to look fan­tas­tic and be able to com­pete with indus­try titans. On a budget.

The Approach

We stepped in to design and build a ful­ly head­less store­front pow­ered by Big­Com­merce. And deliv­ered a scal­able, high-per­for­mance plat­form that empow­ers EGO to stay ahead in the fast-paced world of fashion.

Mul­ti-Every­thing

We imple­ment­ed a com­pre­hen­sive sys­tem that allows EGO to oper­ate across mul­ti­ple mar­kets seam­less­ly, a chal­lenge that required cus­tom devel­op­ment to enhance Alokai’s capa­bil­i­ties and prop­er­ly sup­port Big­Com­merce’s mul­ti-chan­nel func­tion­al­i­ty. Local­ized store­fronts for UK, Cana­da, US, Aus­tralia, Europe and EUA.

Inte­gra­tions & Cus­tom Microservices

We inte­grat­ed Amplience as the head­less CMS, enabling EGO’s mar­ket­ing team to autonomous­ly man­age con­tent with­out tech­ni­cal depen­den­cies. The team can now add new con­tent blocks, pro­mo­tion­al ban­ners, man­age nav­i­ga­tion and menu items with­out writ­ing code. We refac­tored one of Alokai’s inte­gra­tions with anoth­er part­ner (Algo­lia) and fixed the archi­tec­ture so it could inte­grate, ful­ly func­tion­al, with Big­Com­merce and our front-end head­less web­site, and we devel­oped tai­lored inte­gra­tions and microser­vices to con­nect Big­Com­merce with Ome­tria (CRM), Amplience, and oth­er systems.

Domain Struc­ture & Redi­rec­tion System

We devel­oped a cus­tom domain struc­ture with two domains and four paths. Cre­at­ed scripts for redi­rec­tion in Big­Com­merce and built a domain struc­ture in Alokai to accom­mo­date com­plex URL requirements.

A mil­lion lit­tle things

We built the front from scratch. PLP and PDP, cus­tom cart, login process, pag­i­na­tion, wish­lists, menu, search expe­ri­ence and more. Each bit of the web­site is craft­ed in detail, inte­grat­ing mul­ti­ple plat­forms into one seam­less fash­ion delight.