Mir­rors and reflections

The (short) story

We start­ed small. A sim­ple email design. A cor­po­rate web­site, an online store, and a unique stock pho­tog­ra­phy plat­form fol­lowed. Over the course of a few years we cre­at­ed bet­ter ways to show­case and explore the work of tal­ent­ed and com­mit­ted artists shoot­ing in the real world.

The Approach

Our client projects and pro­posed chal­lenges grew as we learn more and more about their mis­sion, artists and audiences.

A beau­ti­ful cor­po­rate website.

We built a com­plex mul­ti-site set­up, cen­tral­iz­ing all their dig­i­tal chan­nels into a sin­gle man­age­ment sys­tem. Auto­graph’s small team was empow­ered to cre­ate con­tent freely, with­out need for an agency or any spe­cial­ized tech­ni­cal resources, and pub­lish it on mul­ti­ple places. In just a few clicks, major con­tent releas­es became mini-web­sites, blog arti­cles became land­ing pages, and new exhi­bi­tions became mar­ket­ing campaigns.

Our CMS archi­tec­ture helped them write once and pub­lish any­where, under a beau­ti­ful, acces­si­bil­i­ty-com­pli­ant design.

Flex­i­ble eCommerce.

As of today, in the gold­en age of Head­less CMS imple­men­ta­tions, it’s rea­son­ably easy to build com­plex struc­tures to pow­er up unortho­dox busi­ness needs. When we released this project we had to jump through hoops to fig­ure out a way to sell, in a sim­ple and ordered fash­ion, any­thing relat­ed to Auto­graph includ­ing books, events, exhi­bi­tions, dona­tions, bun­dles, and the actu­al photographs. 

The solu­tion came through a high­ly flex­i­ble imple­men­ta­tion of Expres­sio­nEngine plus cus­tom devel­op­ment of eCom­merce func­tion­al­i­ties and API imple­men­ta­tions to their admin­is­tra­tion appli­ca­tion ecosystem.

Browse, choose, license.

In addi­tion, we devel­oped a cus­tom Image Bank offer­ing com­pa­nies easy reg­is­tra­tion, pho­to brows­ing based on a large num­ber of pos­si­ble fil­ters, list­ings and favorites, licens­ing options, fees and dis­counts, as well as auto­mat­ed renew­al options.