Author

Patricia Antuña

Language mechanic and content manager at TakeFortyTwo. She keeps the words working: content strategy, copy and translations across the blog and beyond.

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eCommerce B2B

The end of B2B eCommerce design (as we know it)

With new tech popping up left and right, B2B ecommerce evolves faster than you can say "shopping cart." What that means for eCommerce design? Glad you asked.

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Strategy

Constraints as Strategic Advantage

Creativity loves constraints. And they can be a key strategic advantage. This is our rant about how the power of constraints can help, not hinder, your work..

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eCommerce

Copywriting Tips for Ecommerce

Copywriting is hard. It's science, inspiration, practice and luck. Tips on writing good content that sells and doesn't suck.

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eCommerce

Storytelling in Ecommerce

There’s enough fake and bland out there and we need an edge. This issue of Catch42 is about storytelling, marketing, and cats.

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Strategy

Generative AI Insights Part 2

What we do is about people. Our job will always be the human part of the job. Welcome to our fairly long issue about Generative AI, part 2.

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Strategy

Generative AI Insights Part 1

Our craft is a human thing. What we do is about people. Our job will always be the human part of the job. Welcome to the Machine.