---
title: Ecommerce Maturity
date: 2026-03-13T20:05:00+01:00
author: Daniel Rico
canonical_url: "https://www.takefortytwo.com/en/tools/ecommerce-maturity/"
section: Pages
---
## Why this scorecard

Ecommerce maturity models usually come from platform vendors and are biased toward their own roadmap. This scorecard is built by people who have deployed B2B ecommerce on BigCommerce, Shopify, Magento and headless stacks for two decades.

Ten questions, five operational dimensions, an honest read of where you are and what to do next. No 41-dimension corporate framework.

## The 5 dimensions it evaluates

- **Digital strategy.** Whether you have a documented, living roadmap with owners and regular reviews, or you are reacting to one-off requests.
- **Platform and technology.** Whether your platform is modern, scalable, integrated with ERP/CRM/PIM in real time, or you carry an architecture that weighs more than it delivers.
- **Buyer experience.** Whether B2B flows (customer-specific pricing, self-service, reordering, account hierarchy) are actually covered, or you still rely on phone and email.
- **Marketing and retention.** Whether you automate with live segmentation and measure LTV and churn, or you just run reactive campaigns.
- **Operations and data.** Whether you have a single source of truth and real-time BI, or teams still glue spreadsheets between systems.

## The 5 scorecard tiers

Your score (0 to 5) places you in one of five tiers, with labels that describe how an ecommerce actually moves:

- **Crawling.** You sell online, but most processes still happen offline or manually.
- **Walking.** Core flows work; integrations and data still leak.
- **Running.** Self-service covers 60-80% of B2B journeys; the team focuses on edge cases.
- **Sprinting.** Data, automation and team well aligned. Each new account adds margin, not workload.
- **Flying.** Your ecommerce is a compounding machine. Keep the balance between speed and technical debt.

## When to use this diagnostic

- Before a replatforming project, to size the real scope.
- When a new Head of Ecommerce arrives and needs a quick map of the inheritance.
- Before requesting integration budget: clarify which dimensions actually penalise your growth.
- At year-end planning, to define next year's priorities.

## Common questions

### How long does it take?

Five minutes. Ten questions on a 1 to 5 scale with clear anchors for each level.

### Does it work if I sell B2C too?

The scorecard is calibrated for B2B and hybrid models. If you are pure B2C, take the [Digital Transformation Index](/en/tools/digital-transformation-index/) instead.

### What do I get at the end?

An overall score, a per-dimension breakdown visualised on a radar chart, your maturity tier, and prioritised recommendations.

### Is there a downloadable PDF?

Yes, with your full report. No aggressive call-to-action inside.