--- title: "SEO (Technical & Content)" date: 2026-03-04T11:57:00+01:00 author: Santiago Melluso canonical_url: "https://www.takefortytwo.com/en/services/seo-technical-content/" section: Services --- [Services](https://www.takefortytwo.com/en/services/)[Back to listing](https://www.takefortytwo.com/en/services/)Marketing # SEO (Technical & Content) Technical SEO and content SEO are two different disciplines. Most teams treat them as one. The result is good content on broken infrastructure — or fixed crawlability but with nothing worth ranking for. We work both sides. Technical audits, site architecture, Core Web Vitals, structured data, and indexability on one side. Keyword strategy, content planning, and editorial execution on the other. Together, they compound. **This is for you if:** - Your organic traffic has plateaued or declined and you don’t know why. - You’re creating content but it’s not ranking — and you suspect the problem is either technical or strategic. - You’re launching a new site and want to get SEO right from the start, not fix it retroactively. **What you’ll get from this:** - A full technical SEO audit with prioritized fixes across crawlability, indexation, speed, and structured data. - A keyword strategy built around your actual buyers’ search behavior and your competitive landscape. - A content plan that maps to the funnel — awareness, consideration, decision — with clear briefs and success metrics. - Monthly reporting on rankings, traffic, and the correlation between your efforts and your results. [Get in touch](https://www.takefortytwo.com/en/contact/) ## Frequently Asked Questions We already have an SEO consultant. How is "Technical & Content" different from what they do?Most SEO consultants are strong on one side. They audit your crawl errors and schema, or they brief content writers, but rarely both. We work both sides on the same brief, which is where compound results actually come from. If your audit lives in a PDF and your content lives in a calendar with no connection between them, that gap is the point of this service. See how we approach the editorial side at [Content Strategy](https://www.takefortytwo.com/en/services/content-strategy/). We already rank okay for our brand. What does this service do for non-branded queries?Branded queries are reputation, not growth. Non-branded growth comes from technical health (so crawlers can reach what you publish) plus topical authority (so they understand it). We map your real category landscape, fix the technical blockers, and write the pieces that are missing, then measure rank movement on commercial queries. If you also want answers from AI engines (ChatGPT, Gemini, Perplexity), add [GEO](https://www.takefortytwo.com/en/services/geo-search-on-artificial-intelligence/) to the same brief. How long until we see ranking changes?Technical fixes can show in days (indexation, schema validation in Search Console). Content gains take longer: 6 – 12 weeks for new pieces to find their position, sometimes 3 – 6 months for competitive queries. We report monthly with rankings and impressions, not just ​“audit completed”. Do you do link building?Not as a first move. The SEO industry sells links because they’re easy to invoice, not because most sites need them next. We lead with technical and content because that’s where most ecommerce sites have the larger, faster gap. If after 90 days links are the actual blocker, we run that work explicitly, with a clear list of targets and a refusal to use private blog networks. We're about to migrate platforms. Should we wait to start SEO work?No. The migration is the highest-risk SEO event most ecommerce businesses go through. Doing the technical audit and the URL inventory before a migration is what saves the rankings during it. We often run [SEO Migration](https://www.takefortytwo.com/en/services/seo-migration/) and content work in parallel so the new platform launches with the structure right from day one. How do you measure success on this engagement?Three things, monthly: rankings on the queries that matter (commercial intent, not vanity), organic traffic on those URLs, and the correlation between published content and impressions/​clicks. We’d rather report that one new pillar piece is now ranking position 4 for a 3,000-volume query than show a rising domain rating chart with nothing to spend. ## You might also like #### Content Strategy Content is not a volume game. It's a quality and relevance game. We help you create less, but better — and make sure it reaches the people it's meant for. [ Read More ](https://www.takefortytwo.com/en/services/content-strategy/) #### GEO / Search on Artificial Intelligence Google is no longer the only search engine that matters. AI discovery is changing how buyers find vendors and most brands aren't ready. We get you there. [ Read More ](https://www.takefortytwo.com/en/services/geo-search-on-artificial-intelligence/) #### SEO Migration Years of SEO equity can evaporate in a careless migration. We make sure your rankings survive the move. [ Read More ](https://www.takefortytwo.com/en/services/seo-migration/) ![](data:image/png;base64,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)![Rice Photo](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Compound_Marketing_Alternative.jpg?w=1648&h=898&auto=compress%2Cformat&fit=crop&dm=1774779998&s=ee0ca1c74f4e5ed15974cf43d872c826) #### Compound Marketing in the Age of Everything AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later. [ Read More ](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything/)