Search, Per­son­al­iza­tion & Merchandising

Onsite search is one of the most under­in­vest­ed areas in eCom­merce — and one of the high­est-lever­age. Cus­tomers who use search con­vert at sig­nif­i­cant­ly high­er rates than those who browse. When search fails them, they leave.

We imple­ment and tune search expe­ri­ences that actu­al­ly work: rel­e­vant results, smart auto­com­plete, intel­li­gent fil­ter­ing, and mer­chan­dis­ing rules that sup­port your busi­ness goals. Com­bined with per­son­al­iza­tion strate­gies that adapt to user behav­ior, the result is a site that feels like it knows what each vis­i­tor is look­ing for.

This is for you if:

• Your onsite search returns poor results, and you know it because cus­tomers com­plain or ana­lyt­ics show high exit rates from search.
• You have a large cat­a­log and dis­cov­ery is a gen­uine chal­lenge for your buyers.
• You want to use behav­ioral data to per­son­al­ize the expe­ri­ence with­out it feel­ing creepy.

What you’ll get from this:

• Search plat­form eval­u­a­tion and imple­men­ta­tion tai­lored to your cat­a­log and user behavior.
• Tuned rel­e­vance, syn­onym dic­tio­nar­ies, and fil­ter­ing log­ic that match­es how your cus­tomers actu­al­ly search.
• Mer­chan­dis­ing rules and pro­mo­tion­al place­ments that serve your busi­ness goals with­out over­rid­ing user intent.
• Per­son­al­iza­tion log­ic that improves with data over time.