--- title: Marketing Automation date: 2026-03-04T11:59:00+01:00 author: Santiago Melluso canonical_url: "https://www.takefortytwo.com/en/services/marketing-automation/" section: Services --- [Services](https://www.takefortytwo.com/en/services/)[Back to listing](https://www.takefortytwo.com/en/services/)Marketing # Marketing Automation Marketing automation can be two things: scheduled spam or the best salesperson you never had to hire. The infrastructure behind consistent, scalable customer communication, it can run in the background while your team focuses on strategy. Doing what? Nurturing leads through the funnel, re-engaging dormant customers, triggering post-purchase sequences, and routing prospects to sales at exactly the right moment. We work across platforms — Mailchimp, Brevo, DotDigital, Klaviyo, HubSpot — and design automation architectures that are logical, maintainable, and actually connected to your CRM and ecommerce data. Not just a welcome email and an abandoned cart reminder. A full lifecycle communication system built around how your customers actually behave. **This is for you if:** - Your marketing team is doing manually what should be running automatically. - You have automation set up but it’s a tangle of disconnected flows nobody fully understands. - You’re investing in traffic and leads but don’t have a systematic way to nurture them to conversion. **What you’ll get from this:** - A full audit of your current automation landscape — what exists, what’s working, what’s broken. - A lifecycle communication map covering every stage from acquisition to retention. - Automation flows designed, built, and tested across your platform of choice. - Integration with your CRM, CDP, and ecommerce data so every trigger is informed by real behavior. [Get in touch](https://www.takefortytwo.com/en/contact/) ## Frequently Asked Questions We already have automation in Mailchimp/Klaviyo. What more do you do?Most setups grow as a ​“tangle of disconnected flows nobody fully understands”. We start by auditing what exists and what fires, then redesign the architecture around lifecycle stages instead of one-off campaigns. The platform stays the same; what changes is whether the system actually nurtures the customer or just sends scheduled email. See our take on the discipline at [The Long and Short of B2B Email Marketing](https://www.takefortytwo.com/en/blog/the-long-and-short-of-b2b-email-marketing/). Which platform should we use? Mailchimp, Klaviyo, Brevo, HubSpot?Depends on the shape of your data, not the marketing pitch. Klaviyo is strong on ecommerce behavioral data, Mailchimp on simplicity and audience size, Brevo on EU pricing and SMS, HubSpot on CRM-tight B2B. We help you choose during [Tech Stack Selection](https://www.takefortytwo.com/en/services/tech-stack-selection-architecture/) if the choice is open, and work with what you have if it isn’t. How much of this is AI-driven vs. rules-based?Both. Lifecycle triggers and segmentation are rules-based (trustworthy, debuggable). Personalization layers (subject lines, product recommendations, send-time optimization) increasingly use AI. We pick the AI integrations that have measurable lift, not the ones that look good in a slide. See [AI Product Recommendations with GetResponse](https://www.takefortytwo.com/en/blog/ai-product-recommendations-getresponse/) for one example. How long does an implementation take?A typical implementation lands the full lifecycle, from acquisition through retention, in about 3 months. The sequence: audit and architecture design take 3 – 4 weeks, then building and testing the first wave of flows takes another 4 – 8 weeks depending on platform and data quality. We’d rather ship 6 well-tested flows than 20 broken ones. Do you also do the email design and copywriting?Yes, we can cover design and copywriting, or hand structured briefs to your team if the brand voice is already solid. When you need us to write, we extend into [Creative Copywriting](https://www.takefortytwo.com/en/services/creative-copywriting/) and design under the same engagement, so nothing gets lost between agencies. Either way, the automation architecture underneath stays exactly the same. How do you measure success?We measure revenue per recipient, lifecycle progression rates, and contribution to overall ecommerce revenue, not open rates. Progression means movement through the stages that matter: acquisition to first purchase, first purchase to repeat, repeat to retention, each one a rate we track. Open rates have been a noisy metric since Apple’s privacy update in 2021, so we don’t lead with them. ## You might also like #### Tech Stack Selection & Architecture The wrong stack is a slow tax on your business. We help you build a coherent architecture before you commit to tools you'll spend years working around. [ Read More ](https://www.takefortytwo.com/en/services/tech-stack-selection-architecture/) #### Creative Copywriting Everyone is producing content. No one is saying much. We write copy that sounds like a human wrote it on purpose. Because we are and we do. [ Read More ](https://www.takefortytwo.com/en/services/creative-copywriting/) #### Email Marketing No channel had more obituaries than email. Still the highest-ROI one in ecommerce, and largely underused by most. We help you treat it like the asset it is. [ Read More ](https://www.takefortytwo.com/en/services/email-marketing/) ![](data:image/png;base64,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)![Warm golden green scene with a figure in a fantastical landscape](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/The-long-and-the-short-of-email-marketing.webp?w=1648&h=898&auto=compress%2Cformat&fit=crop&dm=1774785496&s=4820b1ed6f0ec657f718694a0ad427c8) #### The Long and Short of B2B Email Marketing Getting the long and short of B2B email marketing right is key. As are good questions, long term plans, and patience. [ Read More ](https://www.takefortytwo.com/en/blog/the-long-and-short-of-b2b-email-marketing/)