--- title: Email Marketing date: 2026-03-04T11:59:00+01:00 author: Santiago Melluso canonical_url: "https://www.takefortytwo.com/en/services/email-marketing/" section: Services --- [Services](https://www.takefortytwo.com/en/services/)[Back to listing](https://www.takefortytwo.com/en/services/)Marketing # Email Marketing No channel had more obituaries than email. It’s still the highest-ROI channel in ecommerce, and largely underused by most. We design and execute email programs that work: welcome series that convert, abandoned cart flows that recover revenue, campaigns that people actually open, and list hygiene practices that keep your deliverability healthy. We work with all platforms, including Mailchimp, Brevo, Klaviyo and DotDigital, and we integrate your email program with the rest of your stack so that every message is informed by real customer behavior — not just batch-and-blast intuition. **This is for you if:** - You’re sending emails but they’re not driving meaningful revenue or engagement. - Your automation flows are either nonexistent or set up once and never optimized. - Your list is growing but your deliverability or open rates are declining. **What you’ll get from this:** - A full audit of your current email program: list health, deliverability, automation flows, and campaign performance. - A redesigned automation architecture — welcome, abandoned cart, post-purchase, win-back — built around your customer lifecycle. - Campaign templates and a content calendar your team can execute consistently. - Monthly reporting and optimization recommendations tied directly to revenue impact. [Get in touch](https://www.takefortytwo.com/en/contact/) ## Frequently Asked Questions Do you charge based on list size or as a flat project fee?Neither by default: pricing follows the scope of work, not the size of your list. Scope depends on the state of your current program: what the audit finds on list health and deliverability, which flows need building or rebuilding, and which platform you’re on. Get in touch with your list size and current setup and we’ll size it from there. We already use Klaviyo, do we need to switch platforms?No, you keep Klaviyo: we work with Mailchimp, Brevo, Klaviyo, and DotDigital, so the platform stays whatever you’re already invested in. What usually needs work is the automation architecture, the welcome, abandoned cart, post-purchase, and win-back flows, not the tool itself. Switching platforms without fixing the architecture just moves the same problems somewhere more expensive. We send emails but open rates are dropping, is that a deliverability problem or a content problem?Often it’s both at once, which is why the engagement starts with a full audit before anyone touches content. The audit covers list health, deliverability, automation flows, and campaign performance, so we can tell whether the problem is a decaying list, a sender reputation issue, or emails nobody wants. Diagnosis first; opinions about subject lines later. What exactly counts as an "automation flow" here?An automation flow is a triggered email sequence: welcome series, abandoned cart, post-purchase, and win-back are the core four we build. Each one is designed around your actual customer lifecycle rather than copied from a generic template, so the triggers and timing reflect how your customers really buy. Together they form the redesigned automation architecture the engagement delivers. How long before we see revenue impact from a redesigned email program?Abandoned cart and welcome flows show measurable revenue recovery fastest, because they act on buyers who are already close to purchasing. Broader campaign and list health improvements typically compound over a few monthly reporting cycles rather than appearing in week one. That’s why the monthly reports tie optimization recommendations directly to revenue impact, so you can watch the curve move. Can this integrate with our CRM or CDP, or does it run in isolation?It integrates; connecting email to the rest of your stack is part of the point of the engagement. Every message should be informed by real customer behavior from your CRM and ecommerce data, not sent batch-and-blast on intuition. If what you actually need is full customer data unification, that’s covered by our [CDP Integration & Data Unification](https://www.takefortytwo.com/en/services/cdp-integration-data-unification/) service. ## You might also like ![](data:image/png;base64,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)![Mailchimp thumbnail with yellow background and Mailchimp monkey icon](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/mailchimp-thumbnail.jpg?w=1600&h=1000&auto=compress%2Cformat&fit=crop&dm=1774784517&s=29437c0ba3a4749fb05ba25ff08ed085) #### Mailchimp How we created sixty email templates in sixty days, for a twelve-million user platform. [ Read More ](https://www.takefortytwo.com/en/case-studies/mailchimp/) #### Marketing Automation Marketing automation: scheduled spam or the best salesperson you never had to hire? Depends. Did we build it? [ Read More ](https://www.takefortytwo.com/en/services/marketing-automation/) #### CDP Integration & Data Unification Fragmented data means fragmented decisions. A CDP gives you a trustworthy view of every buyer. We handle integration, mapping, and cleanup. No more guesswork. [ Read More ](https://www.takefortytwo.com/en/services/cdp-integration-data-unification/) ![](data:image/png;base64,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)![Dark red vintage-style illustration of a figure, used as a blog article header](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Email-Marketing-for-ecommerce.webp?w=1648&h=898&auto=compress%2Cformat&fit=crop&dm=1774784524&s=3423aa21072f87373e1704442d097d19) #### Email Marketing for Ecommerce What’s the thing 84% of people have always open in the background while at work? According to a study from McKinsey, their emails. [ Read More ](https://www.takefortytwo.com/en/blog/email-marketing-for-ecommerce/)