---
title: Content Strategy
date: 2026-03-04T12:15:00+01:00
author: Santiago Melluso
canonical_url: "https://www.takefortytwo.com/en/services/content-strategy/"
section: Services
---
[Services](https://www.takefortytwo.com/en/services/)[Back to listing](https://www.takefortytwo.com/en/services/)

#  Content Strategy 

A content strategy is the map of what your brand knows and what your audience needs to hear.

It determines what you create, for whom, in what format, and through which channels — and how it all connects to your commercial goals.

We build content strategies that are realistic to execute, aligned with your SEO and GEO objectives, and distinctive enough to be worth reading in a world drowning in generated noise.

**This is for you if:**

- You’re producing content but it’s not generating traffic, leads, or meaningful engagement.
- You don’t have a content strategy — just a blog that gets updated when someone finds the time.
- You want to build a content operation that compounds: each piece making the next one more effective.

**What you’ll get from this:**

- A content audit assessing what you have, what’s working, and what should be retired or updated.
- A content strategy covering topics, formats, channels, and editorial cadence.
- A content brief template and editorial workflow your team can execute consistently.
- Integration with your SEO and GEO strategy so every piece of content pulls double duty.

[Get in touch](https://www.takefortytwo.com/en/contact/)

##  Frequently Asked Questions 

We already have a blog. Why do we need a content strategy?A blog is not a strategy, it’s an output. Most underperforming blogs are missing the same three things: a topical map (what we cover and why), an editorial calendar built from query and audience research, and a measurement loop. If your blog gets updated when someone has time, this service replaces that with something repeatable. See [Personas, Funnels and Barney the Dinosaur](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur/) for our take on why most content briefs miss the actual buyer.

Will you write the content too, or just plan it?We can do either. Strategy + briefs hand off well to in-house writers who know the brand voice. Strategy + writing makes sense when there’s no internal capacity or when [Creative Copywriting](https://www.takefortytwo.com/en/services/creative-copywriting/) and editorial production need to land in the same place.

How is this different from buying SEO content from a content shop?Most SEO content shops produce competent posts that look fine and rank for low-volume long-tail queries. That works at scale, badly. We design topical authority: each piece reinforces the next, the cluster ranks together, and the editorial calendar maps to commercial outcomes (leads, qualified traffic, brand mentions in AI answers via [GEO](https://www.takefortytwo.com/en/services/geo-search-on-artificial-intelligence/)).

How long does the strategy phase take?The strategy phase takes 4 – 6 weeks, covering the audit, the topical map, and the editorial calendar. Production starts immediately after that, and most clients see the first 3 pieces published in weeks 7 – 10 of the engagement. Topical authority compounds from there, so quarter 2 normally outperforms quarter 1 by a meaningful margin.

How do you decide what to publish?Three filters: search demand (real query volume, not vanity terms), authority gap (where competitors are weak or absent), and commercial proximity (how close the topic is to a buying decision). Pieces that fail two of three rarely make the calendar.

Does this work for B2B with low search volume?Yes, it works, but the strategy is built differently when the search volume in your category is low. We shift the mix toward pieces that earn AI engine citations, feed account-based targeting, and arm sales enablement, rather than chasing thin organic traffic that was never going to convert. See our case studies in [B2B eCommerce](https://www.takefortytwo.com/en/services/b2b-ecommerce/) for examples of how that plays out.

##  You might also like 

#### SEO (Technical & Content) 

Most SEO work fixes symptoms. Rankings drop, someone panics, things get patched. We build foundations that don't need patching.

[ Read More ](https://www.takefortytwo.com/en/services/seo-technical-content/)

#### GEO / Search on Artificial Intelligence 

Google is no longer the only search engine that matters. AI discovery is changing how buyers find vendors and most brands aren't ready. We get you there.

[ Read More ](https://www.takefortytwo.com/en/services/geo-search-on-artificial-intelligence/)

####  Creative Copywriting 

Everyone is producing content. No one is saying much. We write copy that sounds like a human wrote it on purpose. Because we are and we do.

[ Read More ](https://www.takefortytwo.com/en/services/creative-copywriting/)

![](data:image/png;base64,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)![Blue and dark illustration with a large stylized figure in a dramatic scene](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Personas-Funnels-and-Barney.webp?w=1648&h=898&auto=compress%2Cformat&fit=crop&dm=1774785496&s=1cc841064b1f45662abfca45942c9c36)

####  Personas, Funnels and Barney the Dinosaur 

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.

[ Read More ](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur/)