---
title: Brand Application for Digital
date: 2026-03-04T11:28:00+01:00
author: Santiago Melluso
canonical_url: "https://www.takefortytwo.com/en/services/brand-application-for-digital/"
section: Services
---
[Services](https://www.takefortytwo.com/en/services/)[Back to listing](https://www.takefortytwo.com/en/services/)Design

#  Brand Application for Digital 

A strong brand identity doesn’t automatically translate to a strong digital presence.

Type that works on packaging can be unreadable on mobile. Colors that feel rich in print can look flat on screen. The personality that shines in a campaign video can disappear in a product listing.

We bridge the gap. Working from your existing brand identity — or helping you evolve it — we create a digital expression that’s consistent, distinctive, and built for every context where your brand shows up online.

**This is for you if:**

- You have a solid brand identity but your digital presence doesn’t do it justice.
- Your website, email templates, ads, and social assets all look like they came from different companies.
- You’re launching in a new market or channel and need to extend your brand into unfamiliar territory.

**What you’ll get from this:**

- A digital brand guide covering type, color, imagery, iconography, and voice for screen contexts.
- Applied design across your key digital touchpoints — website, email, ads, social.
- A set of templates and guidelines your internal team can use to stay on-brand independently.

[Get in touch](https://www.takefortytwo.com/en/contact/)

##  Frequently Asked Questions 

We already have brand guidelines from our identity agency. Why isn't that enough?Most brand guidelines are built for print, packaging, and campaign work, and don’t specify how type, color, and imagery behave on screen. Type that works on packaging can be unreadable on mobile, and colors that feel rich in print can look flat on screen. We fill that gap with a digital brand guide covering type, color, imagery, iconography, and voice for screen contexts.

Do you design our brand from scratch, or only adapt an existing one?This service adapts and extends an identity you already have; it isn’t a rebrand. Working from your existing guidelines, we produce a digital brand guide plus applied design across your key digital touchpoints: website, email, ads, and social. If the identity itself needs rethinking, that’s a different conversation, and we’d tell you before starting.

Our website, emails, and ads all look like they belong to different companies. Where do you start?We start with an audit of your current touchpoints, website, emails, ads, and social, against your brand identity, to see where the drift actually happens. That audit tells us which channels to fix first and feeds the digital brand guide covering type, color, imagery, iconography, and voice. Applied design across your channels then follows in stages.

How long does it take to get a digital brand guide and applied designs across our main channels?The digital brand guide comes first, and applied design then rolls out across channels in stages rather than all at once. That staging is deliberate: the guide sets the rules for type, color, imagery, iconography, and voice, and each touchpoint, website, email, ads, social, gets designed against it in order of impact. The total timeline depends on how many channels you’re covering.

Can our internal team keep using the guide after the project ends, or do we need you for every new asset?Yes, that’s the point of the deliverable: the templates and guidelines are built for your team to run independently day to day. The digital brand guide documents type, color, imagery, iconography, and voice for screen contexts, so new assets don’t depend on us. You’d only come back for genuinely new territory, like launching in a new market or channel.

##  You might also like 

####  Accessibility Compliance 

Accessibility isn't a checkbox. It's good design — and increasingly, a legal requirement. We make sure your site works for everyone.

[ Read More ](https://www.takefortytwo.com/en/services/accessibility-compliance/)

####  Conversion-focused Design 

Every pixel is a billboard. We design with one question in mind: does this help someone take the next step?

[ Read More ](https://www.takefortytwo.com/en/services/conversion-focused-design/)

####  Design Systems 

The difference between a website that scales and one that crumbles. We build the foundation, so your team can move fast without stuff breaking everywhere.

[ Read More ](https://www.takefortytwo.com/en/services/design-systems/)

![](data:image/png;base64,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)![Warm golden illustration of a cat reading a book at a desk](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Storytelling-in-ecommerce.webp?w=1648&h=898&auto=compress%2Cformat&fit=crop&dm=1774785494&s=704d9e13c784be1fb72d407d647967c3)

####  Storytelling in Ecommerce 

There’s enough fake and bland out there and we need an edge. This issue of Catch42 is about storytelling, marketing, and cats.

[ Read More ](https://www.takefortytwo.com/en/blog/storytelling-in-ecommerce/)