--- title: "Analytics & Performance Review" date: 2026-03-04T11:23:00+01:00 author: Santiago Melluso canonical_url: "https://www.takefortytwo.com/en/services/analytics-performance-review/" section: Services --- [Services](https://www.takefortytwo.com/en/services/)[Back to listing](https://www.takefortytwo.com/en/services/)Strategy & Consulting # Analytics & Performance Review Most ecommerce teams have more data than they know what to do with. Dashboards full of metrics, reports that take hours to compile, and still no clear answer to the only question that matters: why? We cut through the noise. Our performance reviews focus on the metrics that drive decisions — conversion rates, average order value, traffic quality, funnel drop-off, and customer behavior patterns — and translate them into actionable next steps. We tell you what happened, sure. We also tell you what to do about it. **This is for you if:** - You have analytics set up but no one on the team has time to interpret them consistently. - You’re making decisions based on gut feel because the data is too noisy or contradictory. - You’ve recently launched something — a redesign, a campaign, a new feature — and need an honest read on whether it worked. **What you’ll get from this:** - A clear analysis of your key performance metrics with honest interpretation. - Identification of your highest-leverage opportunities and your biggest friction points. - Specific, prioritized recommendations tied directly to what the data shows. - A reporting cadence and dashboard setup your team can maintain independently. [Get in touch](https://www.takefortytwo.com/en/contact/) ## Frequently Asked Questions We already have Google Analytics and dashboards set up. What does this add?Dashboards tell you what happened; this review tells you why it happened and what to do next. We focus on the metrics that drive decisions, conversion rate, average order value, traffic quality, and funnel drop-off, and translate them into specific, prioritized recommendations. You also get a reporting cadence and dashboard setup your team can maintain independently afterward. Is this a one-off report or an ongoing service?It starts as a one-off review, structured around a specific question you need answered, and typically wraps in a couple of weeks. The deliverable is a clear analysis of your key metrics plus prioritized recommendations, with a reporting cadence your team can maintain on its own. Some clients keep us on a lighter recurring cadence afterward, but that’s optional, not the model. What if our tracking setup itself is broken or incomplete?If your tracking is broken or incomplete, we flag it as part of the review rather than working around it. You get a list of what’s missing or misfiring, what that means for the conclusions we can and can’t draw, and what to fix first. Repairing the setup usually becomes the first prioritized recommendation, since every later decision depends on it. Can't our in-house marketing person just pull these numbers themselves?They can pull the numbers; the harder part to do internally is interpreting them without bias. An outside review has no campaign to defend and no redesign to justify, which is what makes the read honest. We also go beyond extraction: highest-leverage opportunities, biggest friction points, and prioritized recommendations tied directly to what the data shows. We recently redesigned our site. Can you tell us if it actually worked?Yes, checking whether a redesign, campaign, or new feature actually worked is one of the most common reasons clients bring us in. We compare performance before and after across conversion, average order value, and funnel drop-off, and give you an honest read, not a confirmation of what you hoped happened. If the data says it didn’t work, we say so, along with what to do next. How long before we get results from this review?The review typically wraps in a couple of weeks, structured around the specific question you need answered. You leave with a clear analysis of your key metrics, your highest-leverage opportunities, and prioritized recommendations tied directly to what the data shows. See how this fits into [Ecommerce Audit](https://www.takefortytwo.com/en/services/ecommerce-audit/) if you’d rather build the underlying strategy first. ## You might also like #### Ecommerce Audit Can't fix what you can't see. Our audit surfaces what's broken, what's missing, and what's costing you money before you spend a dollar on the fix. [ Read More ](https://www.takefortytwo.com/en/services/ecommerce-audit/) #### Ecommerce Roadmap & Backlog Planning If everything is a priority, nothing is. The roadmap we help you build makes hard choices easy and keeps your team focused on what actually moves the needle. [ Read More ](https://www.takefortytwo.com/en/services/ecommerce-roadmap-backlog-planning/) #### Conversion Rate Optimization CRO is not a tactic. It's a mindset. Ideate, test, measure, iterate — on repeat, until every visit works harder for your business. [ Read More ](https://www.takefortytwo.com/en/services/conversion-rate-optimization/) ![](data:image/png;base64,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)![Blue teal atmospheric illustration with a glowing light source](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Pareto-everything-and-leverage-experimentation.webp?w=1648&h=898&auto=compress%2Cformat&fit=crop&dm=1774785498&s=9c2b5d456f074eddfd6feb23fbb20975) #### Pareto Everything & Leverage Experimentation A few pointers to choose focus for your eCommerce with tips to weather the storm, make the most of everything and leverage opportunities. [ Read More ](https://www.takefortytwo.com/en/blog/pareto-everything-leverage-experimentation/)