# English ## Blog - [TakeFortyTwo ranked #10 agency in Spain for Marketing Automation](https://www.takefortytwo.com/en/blog/top-10-marketing-automation-agency-spain.md): Marketing4eCommerce just published the second edition of their Top Agencias España 2026 — a 166-page report ranking the ten best agencies in Spain across... - [The White Bunny](https://www.takefortytwo.com/en/blog/the-white-bunny.md): Knock knock Who is it? Me, the customer. You should know exactly who I am, and I need to learn, very quickly, why you’re The One. - [The Attract Framework](https://www.takefortytwo.com/en/blog/the-attract-framework.md): On being seen, using perfect words, and showing up on ChatGPTIf a tree falls in a forest and no one’s around to hear it, does it make a sound?Life is a complex... - [Understanding some key B2B marketing principles](https://www.takefortytwo.com/en/blog/b2b-ecommerce-marketing-strategy.md): The 95-5 RuleIn a time when websites are no longer browsing tools but shopping tools, eCommerce sites are mainly transactional. They must be. - [Composable or not composable](https://www.takefortytwo.com/en/blog/composable-commerce-b2b.md): The role of headless ecommerceThere are a myriad of options for headless, with all kinds of programming languages and structure that allow merchants to update... - [Why implementing B2B Ecommerce is a good idea](https://www.takefortytwo.com/en/blog/b2b-ecommerce-benefits.md): Because everyone else is doing it.OK, not everyone. But quite many. In 2021, 53% of B2B companies offered e-commerce capabilities. It went up to 65 % in 2022. - [What you should look for when shopping for a B2B Ecommerce Platform](https://www.takefortytwo.com/en/blog/b2b-ecommerce-platform-selection.md): OK, now that you’re soldAs Lewis Carroll (and George Harrison) say, “if you don’t know where you’re going, any road can take you there”. - [B2B Ecommerce Website Development](https://www.takefortytwo.com/en/blog/b2b-ecommerce-website-development.md): The process of building a B2B ecommerce website in the current digital age represents a significant shift from the past. - [What Digital Transformation Actually Is](https://www.takefortytwo.com/en/blog/what-digital-transformation-actually-is.md): Everything revolves around being able to effectively talk to our customers.A transaction is nothing more than a process of communication that ends up with one... - [Reframing Digital Transformation](https://www.takefortytwo.com/en/blog/reframing-digital-transformation.md): Pioneering is expensive David Bowie was arguably the most influential musician of the 20th century. - [We Say We're B2B Ecommerce Experts. So Does BigCommerce.](https://www.takefortytwo.com/en/blog/we-say-were-b2b-ecommerce-experts-so-does-bigcommerce.md): Partner badges are everywhere, and most are just digital participation trophies. We have recently earned the B2B Specialized Partner designation from... - [Compound Marketing in the Age of Everything](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything.md): Welcome to compound marketing strategyThere’s an old legend, adapted to many Eastern cultures, that goes like this, in a nutshell:The hero challenges the King... - [BigCommerce BigBranding](https://www.takefortytwo.com/en/blog/bigcommerce-bigbranding.md): BigCommerce announces rebrand to Commerce BigCommerce recently announced its rebrand to Commerce. - [The end of B2B eCommerce design (as we know it)](https://www.takefortytwo.com/en/blog/the-end-of-b2b-ecommerce-design-as-we-know-it.md): Many years from nowThere’s no telling how future generations will view 2020, as our understanding of historical events often changes over time. - [Websites vs Dinosaurs](https://www.takefortytwo.com/en/blog/websites-vs-dinosaurs.md): Jurassic DarkPerhaps you heard about the 28 April Big Blackout in Spain. The entire grid, gone in about four minutes. - [BigCommerce B2B Release](https://www.takefortytwo.com/en/blog/bigcommerce-b2b-release.md): BigCommerce's latest release addresses key pain points of B2B commerce, bringing streamlined efficiency and scalability. - [Van Gogh UX](https://www.takefortytwo.com/en/blog/van-gogh-ux.md): Van Gogh In the summer of 1881, the young painter fell madly in love with his cousin Cornelia Adriana Vos-Stricker, or “Kee”, for usability purposes. - [Seers, Fixers and Workarounders FTW: BigCommerce Partner Awards](https://www.takefortytwo.com/en/blog/seers-fixers-and-workarounders-ftw-bigcommerce-partner-awards.md): What Are the BigCommerce Awards?The BigCommerce EMEA Partner Awards were established in 2021 to recognize outstanding contributions to ecommerce across Europe,... - [The Snow White Hallucination](https://www.takefortytwo.com/en/blog/the-snow-white-hallucination.md): Asking the right things to the wrong people(or why good questions can lead to horseshit answers)Once upon a time, a king with great plans for the future,... - [Ecommerce Website Design](https://www.takefortytwo.com/en/blog/ecommerce-website-design.md): Both an art and a science, eCommerce website design means creating visually appealing and functional online stores. - [2025 Predictions & Contradictions](https://www.takefortytwo.com/en/blog/2025-predictions-contradictions.md): Robots are not that alive and search engines are not that deadAs Rory Sutherland often says, it makes sense to look for things that don’t. We’re living in... - [Rowing harder: a healthier outlook on digital transformation projects](https://www.takefortytwo.com/en/blog/rowing-harder.md): Backwards Forward Here’s the paradox: Life pushes forward, unstoppable.To run projects and businesses we need ideas, budgets, goals, and forecasts. - [Up for Grabs: Every Pixel is a Billboard](https://www.takefortytwo.com/en/blog/up-for-grabs-every-pixel-is-a-billboard.md): 75%For three out of four businesses, it is: Seventy-three percent of small business owners expect next year’s revenue to increase — identical to last quarter... - [Pareto Everything & Leverage Experimentation](https://www.takefortytwo.com/en/blog/pareto-everything-leverage-experimentation.md): We’ve been fooled by entertainment. It turned out that the future is something else.  We've been around for for twenty beautiful, fulfilling, crazy tough... - [Personas, Funnels and Barney the Dinosaur](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur.md): Understanding your customer’s motivations is the greatest superpower in marketing. It allows you to connect in a way that makes them click, ideally not to... - [Thriving in Tension and Contradiction](https://www.takefortytwo.com/en/blog/thriving-in-tension-and-contradiction.md): Last Thursday was F. Scott Fitzgerald’s 128th birthday. There's an extraordinary Venezuelan saying packed with untranslatable nuances: “si estuviera vivo,... - [The Agency of Record is Dead](https://www.takefortytwo.com/en/blog/agency-of-record-agency-of-ecosystems.md): For a long time Ad agencies were the thing. An essential part of our companies’ lives. Forces of creativity and business acumen that helped us scale the ladder... - [Early Adoption of Ecommerce Tech Trends](https://www.takefortytwo.com/en/blog/early-adoption-ecommerce-tech-trends.md): A brief and geeky walk down memory lane When we started making websites, twenty years ago, it was as simple as adding some quirky code into a notepad and... - [Finders Keepers. Fix Site Search, Fix Sales.](https://www.takefortytwo.com/en/blog/fix-site-search-fix-sales.md): Some things never change In our new normal world of changes, uncertainty and weirdness, it’s reassuring to know that some things will always stay the same. - [Never Redesign](https://www.takefortytwo.com/en/blog/never-redesign.md): Have you ever gone through a botched eCommerce redesign projectthat made you fully reconsider your entire life choices, with a growing, unshakable feeling that... - [Compliance, Accessibility, Performance](https://www.takefortytwo.com/en/blog/compliance-accessibility-performance.md): Has each year since COVID been shittier than the one before, or is it just us?We’re halfway through yet another year that began with the promise of being... - [The Long and Short of B2B Email Marketing](https://www.takefortytwo.com/en/blog/the-long-and-short-of-b2b-email-marketing.md): The problem with email marketingIn 2010, Sheryl Sandberg, former COO at Facebook claimed that “Email is dead”.In 2014, Slack was perceived as the “Email... - [Fixated on fixing: Windows & B2B eCommerce](https://www.takefortytwo.com/en/blog/fixing-b2b-ecommerce.md): Websites are people tooYour eCommerce is much more than the hidden cogs, bolts, code and pixels that make it work. - [Blurring the Lines of B2B & B2C Ecommerce](https://www.takefortytwo.com/en/blog/blurring-the-lines-of-b2b-b2c-ecommerce.md): For the past few years, it has been clear that B2B needs to catch up and learn how to offer buyers “a B2C-like experience”. - [Seven Immutable Laws of Ecommerce Replatforming](https://www.takefortytwo.com/en/blog/seven-immutable-laws-of-ecommerce-replatforming.md): Let’s start with why If you’ve been down the ecommerce platform migration process road before, you already know you’d rather Gnaw Off Your Arm Than Replatform. - [Ecommerce Strategy Learning](https://www.takefortytwo.com/en/blog/ecommerce-strategy-learning.md): “The best way to predict your future is to create it” Peter Drucker Leadership is not a virtue, but the byproduct of our virtues. - [Email Marketing for Ecommerce](https://www.takefortytwo.com/en/blog/email-marketing-for-ecommerce.md): OK, so perhaps you’ve just been deployed to this planet, or recently released from a cryo-prison like Stallone in Demolition Man and never heard about email... - [Headless Commerce Overview](https://www.takefortytwo.com/en/blog/headless-commerce-overview.md): What is Headless Commerce?In simple terms, headless commerce separates the front end (what users see) from the back end (where data is managed) of an ecommerce... - [What is Performance Marketing](https://www.takefortytwo.com/en/blog/what-is-performance-marketing.md): Understanding Performance MarketingMeasuring Marketing? The old waysAll marketing ultimately revolves around boosting sales, so it all pretty much still boils... - [Ecommerce UX Design](https://www.takefortytwo.com/en/blog/ecommerce-ux-design.md): Defining Ecommerce UX DesignUser Experience (UX) is always mentioned alongside its beautiful sibling UI. - [The Hidden Costs of Inaction](https://www.takefortytwo.com/en/blog/the-hidden-costs-of-inaction.md): It's hard to solve a problem you can't see The Internet loves acronyms, and there are so many fear-inspired catchy ones for your amusement for a reason: Fear... - [Ecommerce Platforms](https://www.takefortytwo.com/en/blog/ecommerce-platforms.md): What are Ecommerce Platforms?This is the 101Ecommerce platforms play a crucial role in facilitating online transactions between businesses and customers. - [B2B Ecommerce Guide](https://www.takefortytwo.com/en/blog/b2b-ecommerce-guide.md): Simply put, B2B ecommerce involves selling products to - and building strong relationships with - customers which happen to be businesses. - [eCommerce Industry Trends](https://www.takefortytwo.com/en/blog/ecommerce-industry-trends.md): Another year of “constant change” and “evolving landscapes”, uh?Does confirm that change is quite the permanent thing. - [Email Marketing Tools](https://www.takefortytwo.com/en/blog/email-marketing-tools.md): Find one. Don’t be one.We’ve also been around enough to know the key things to look for when finding the email marketing tool with the best potential, and how... - [Ecommerce Future Trends](https://www.takefortytwo.com/en/blog/ecommerce-future-trends.md): The present of eCommerceIt feels strange to talk about the future of something that might well be considered a future thing itself. Just over a decade ago,... - [Marketing Trends 2023: AI & Taylor Swift](https://www.takefortytwo.com/en/blog/marketing-trends-2023-ai-taylor-swift.md): The difference between B2B and B2C is the approach to data itself. Account object vs a person. But of course, B2C, B2B, DTC, B2B2C and combinations thereof,... - [Constraints as Strategic Advantage](https://www.takefortytwo.com/en/blog/constraints-strategic-advantage.md): Constraints are tackled better under pressure.Finding the way around your company’s limitations – real, imaginary, economic, time-based, market-based, social... - [Copywriting Tips for Ecommerce](https://www.takefortytwo.com/en/blog/copywriting-tips-for-ecommerce.md): There's more than meets the word This piece is based on two fundamental assumptions: One, that you know how important copywriting is. - [Ecommerce Replatforming Guide](https://www.takefortytwo.com/en/blog/ecommerce-replatforming-guide.md): The first question opens up a lot of others, most of them potentially expensive and potentially very profitable. ## Blog Listing - [Blog](https://www.takefortytwo.com/en/blog.md): This is how we see technology, design, marketing and business. Entirely written by humans, by the way. ## Case Studies - [Photo Video EDU](https://www.takefortytwo.com/en/case-studies/photo-video-edu.md): The challengePhotoVideo EDU is a massive website. Twenty brands, seven thousand products, thousands of customers, and a vast number of categories, content... - [Sekonic](https://www.takefortytwo.com/en/case-studies/sekonic.md): The challengeSekonic approached our agency looking for a major move from a clunky, expensive and hard to maintain platform into a more modern setup. - [Cinetics](https://www.takefortytwo.com/en/case-studies/cinetics.md): The ChallengeBack in 2017 Cinetics was about to achieve one million dollar sales in multiple Kickstarter contests, with a massive spike in demand and... - [Mailchimp](https://www.takefortytwo.com/en/case-studies/mailchimp.md): Hey, it's Neil.A casual Friday morning call from a US phone number. It was Mailchimp's CTO. Whaaat?They had a little fun challenge in mind:Can you come up with... - [The HighBoy](https://www.takefortytwo.com/en/case-studies/the-highboy.md): The (short) storyWhat started as a branding exploration quickly became a full platform development project. - [Autograph ABP](https://www.takefortytwo.com/en/case-studies/autograph-abp.md): The (short) storyWe started small. A simple email design. A corporate website, an online store, and a unique stock photography platform followed. - [Treehouse](https://www.takefortytwo.com/en/case-studies/treehouse.md): The ChallengeTreehouse Culture has a strong, loyal customer base, choosing their service and products on the basis of quality, support and good vibes. The... - [W-Systems](https://www.takefortytwo.com/en/case-studies/wsystems.md): The (short) StoryW‑Systems was our agency's very first customer. Thirteen years working together. - [MAC Group](https://www.takefortytwo.com/en/case-studies/macgroup.md): The StoryOur wishlist for any project includes:A client we enjoy working with. Check. Bringing their own fantastic design team that makes us look good. - [Young Voices](https://www.takefortytwo.com/en/case-studies/young-voices.md): For 10 years, our agency provided daily technical and digital strategy support for Young Voices. Our ongoing collaboration included multiple campaigns, three... - [IGT](https://www.takefortytwo.com/en/case-studies/igt-microelectronics.md): The SummaryThe company's online presence had been divided between a corporate website on WordPress—which said little about their real capabilities—and an... - [EGO](https://www.takefortytwo.com/en/case-studies/ego.md): The ChallengeKnown for its trend-driven collections, EGO required an e-commerce platform that could keep pace with their growth while enabling international... - [Nanlite](https://www.takefortytwo.com/en/case-studies/nanlite.md): The ChallengeDespite strong traffic and an engaged customer base, Nanlite's search functionality wasn't quite ready for its close-up. - [Shimoda](https://www.takefortytwo.com/en/case-studies/shimoda.md): The ChallengeWhile Shimoda’s products set the standard for adventure photography, their fragmented digital presence was failing to reflect their premium brand... - [Elinchrom](https://www.takefortytwo.com/en/case-studies/elinchrom.md): The ChallengeTo match its standing in the industry, Elinchrom required a dedicated online presence for its US market that would resonate with its distributors... - [Benro](https://www.takefortytwo.com/en/case-studies/benro.md): The ChallengeBENRO's digital ecosystem was not keeping pace with their operational needs and global ambitions. ## Glossary - [GEO - Generative Engine Optimization](https://www.takefortytwo.com/en/glossary/geo-generative-engine-optimization.md): Generative Engine Optimization is the new frontier of search visibility — and SEO's ambitious younger sibling. - [CLV](https://www.takefortytwo.com/en/glossary/clv.md): Customer lifetime value is a critical metric in ecommerce that reveals the long-term financial viability of a business. - [Open Rate](https://www.takefortytwo.com/en/glossary/open-rate.md): A metric that measures how many people looked at your email. It's the percentage of emails sent that are actually opened, meaning they saw your name and... - [A/B Testing](https://www.takefortytwo.com/en/glossary/ab-testing.md): Also known as split testing, A/B testing is an important part of any eCommerce strategy and is crucial for optimizing product pages, checkout processes, and... - [CTR](https://www.takefortytwo.com/en/glossary/ctr.md): Click-Through Rate tells you how many people clicked on a link in your email out of the total number of emails delivered — whether they opened it or not. - [CTOR](https://www.takefortytwo.com/en/glossary/ctor.md): Click to Open Rate is CTR's sharper sibling. Unlike CTR, which measures clicks against all emails delivered, CTOR only looks at people who actually opened your... - [Cross-selling](https://www.takefortytwo.com/en/glossary/cross-selling.md): You actually know this one. Cross-selling is "would you like fries with that?"This sales tactic involves suggesting complementary or related products to... - [Upselling](https://www.takefortytwo.com/en/glossary/upselling.md): Sure you don't know this one? Think about "Would you like to super-size that?" Thought so.Upselling is a sales technique to persuade customers to purchase a... - [Abandoned Cart](https://www.takefortytwo.com/en/glossary/abandoned-cart.md): Everytime a customer adds products to their online shopping cart but leaves without completing the purchase, an abandoned cart is born. - [Bounce Rate](https://www.takefortytwo.com/en/glossary/bounce-rate.md): In email marketing, bounce rate is the percentage of emails sent that are returned or "bounce" back due to invalid addresses or other technical issues like... - [CPA](https://www.takefortytwo.com/en/glossary/cpa.md): Remember how conversion rate was an indicator of the success of a campaign? Well, Cost per Acquisition also measures the impact of a campaign, but it’s a... - [BOPIS](https://www.takefortytwo.com/en/glossary/bopis.md): We could write Buy Online Pick Up In Store, but it's much shorter and cuter to go with BOPIS. This is a retail strategy that allows customers to make online... - [Headless Commerce](https://www.takefortytwo.com/en/glossary/headless-commerce.md): A revolutionary approach to ecommerce architecture with a slightly misleading name, headless means the front-end (the head) and back-end (the body) are... - [Composability](https://www.takefortytwo.com/en/glossary/composability.md): Composability refers to a modular approach to building eCommerce systems by assembling different best-in-class components and services. - [MACH](https://www.takefortytwo.com/en/glossary/mach.md): It is possible to evaluate whether a technology truly aligns with the principles of composable commerce and offers future-proof technology by looking to the... - [Microservices](https://www.takefortytwo.com/en/glossary/microservices.md): Microservices are an integral part of the MACH architecture. They refer to a software development modular approach that involves breaking down an application... - [Open Source](https://www.takefortytwo.com/en/glossary/open-source.md): Open Source eCommerce platforms like WooCommerce, Prestashop, and Magento Open Source provide access to their source code, allowing users to modify and... - [Inbox Placement Rate](https://www.takefortytwo.com/en/glossary/inbox-placement-rate.md): The percentage of emails that make it past the spam, promotions or other folders, and successfully land in the primary inbox, making it more likely for... - [Deliverability Rate](https://www.takefortytwo.com/en/glossary/deliverability-rate.md): The email metric roller coaster ride begins here. Deliverability rate is the percentage of emails sent that are successfully delivered, or, in other words,... - [B2B2C](https://www.takefortytwo.com/en/glossary/b2b2c.md): Business-to-business-to-consumer combines both B2B and B2C processes and strategies, offering companies more flexibility to expand and access new markets, and... - [B2C](https://www.takefortytwo.com/en/glossary/b2c.md): Business-to-consumer involves selling products or services directly to individual consumers. B2C transactions tend to be smaller in scale but much more... - [B2B](https://www.takefortytwo.com/en/glossary/b2b.md): Business-to-business means that a company sells goods or services to another company. This model typically involves larger orders, longer term contracts and... - [Logistics](https://www.takefortytwo.com/en/glossary/logistics.md): In the context of eCommerce, logistics refers to planning, implementing and controlling the efficiency of the flow of goods, services and information from... - [API](https://www.takefortytwo.com/en/glossary/api.md): The acronym may sound like the name of a friendly alien, but it is something even more astounding. - [ERP](https://www.takefortytwo.com/en/glossary/erp.md): Enterprise Resource Planning is a software system that acts as the brain of your business. It integrates and organizes all the key processes of your business... - [CMS](https://www.takefortytwo.com/en/glossary/cms.md): A Content Management System is software that allows you to create, manage and publish content online without having to be a programming expert. - [PPC](https://www.takefortytwo.com/en/glossary/ppc.md): Pay Per Click is an advertising model in which advertisers only pay when someone clicks on their ads. - [SEO](https://www.takefortytwo.com/en/glossary/seo.md): Search Engine Optimization is the process of improving a website's visibility in organic search results. - [UX/UI](https://www.takefortytwo.com/en/glossary/ux-ui.md): A double entry in eCommerce excellence. UX stands for User Experience, while UI stands for User Interface. - [Conversion Rate](https://www.takefortytwo.com/en/glossary/conversion-rate.md): A metric that tells you how good your website is at converting visitors into leads or customers. It's the percentage of people who take a desired action, like... - [Omnichannel](https://www.takefortytwo.com/en/glossary/omnichannel.md): A sales strategy that allows consumers to interact with a brand across multiple channels: website, social media, email, physical stores and more. - [eCommerce](https://www.takefortytwo.com/en/glossary/ecommerce.md): The intersection of commerce and technology or, in less fancy words, commercial transactions conducted over the Internet. - [SaaS](https://www.takefortytwo.com/en/glossary/saas.md): Software-as-a-Service eCommerce platforms, also known as licensed platforms, operate under a recurring fee model. - [Open SaaS](https://www.takefortytwo.com/en/glossary/open-saas.md): Open SaaS platforms, such as BigCommerce, offer a balance between the control of open source platforms and the convenience of SaaS. - [PaaS](https://www.takefortytwo.com/en/glossary/paas.md): Platform as a Service is a solution that provides a platform for developers to build, deploy, and manage their eCommerce applications. - [CaaS](https://www.takefortytwo.com/en/glossary/caas.md): Commerce-as-a-Service is an emerging concept that takes composable commerce to the next level. It provides businesses with a pre-built commerce platform,... - [Content-as-a-Service](https://www.takefortytwo.com/en/glossary/content-as-a-service.md): This CaaS is a content management system using APIs to store and deliver content for various channels. CaaS simplifies content creation, offers customer... ## Glossary Listing - [Glossary Listing](https://www.takefortytwo.com/en/glossary.md) ## Pages - [BigCommerce Development Services](https://www.takefortytwo.com/en/bigcommerce-development-services.md): Senior BigCommerce development team: audit, migration, integrations, B2B portal and composability. Two decades of ecommerce delivery. - [BigCommerce B2B edition](https://www.takefortytwo.com/en/bigcommerce-b2b-edition.md): Certified BigCommerce specialists implementing B2B Edition, buyer portal and multistorefront. Two decades of B2B ecommerce delivery. - [BigCommerce Partners](https://www.takefortytwo.com/en/bigcommerce-partner.md): Two decades building BigCommerce stores for growing brands. Strategy, platform, design and ongoing work from one senior team. - [Thank you](https://www.takefortytwo.com/en/thank-you.md) - [Legal Notice](https://www.takefortytwo.com/en/legal-notice.md) - [Free ecommerce review](https://www.takefortytwo.com/en/free-ecommerce-review.md): We tell you where your ecommerce hurts and how to fix it. Take the shortcut. It's free. - [Ideas Matter](https://www.takefortytwo.com/en/client-orientation-guide/ideas-matter.md) - [The Company](https://www.takefortytwo.com/en/client-orientation-guide/the-company.md) - [Experience](https://www.takefortytwo.com/en/client-orientation-guide/experience.md) - [The Go-Live](https://www.takefortytwo.com/en/client-orientation-guide/the-go-live.md) - [The Pledge](https://www.takefortytwo.com/en/client-orientation-guide/the-pledge.md) - [The Project](https://www.takefortytwo.com/en/client-orientation-guide/the-project.md) - [The Proposal](https://www.takefortytwo.com/en/client-orientation-guide/the-proposal.md) - [Digitalisation Readiness](https://www.takefortytwo.com/en/tools/digitalisation-readiness.md) - [Digital Transformation Index](https://www.takefortytwo.com/en/tools/digital-transformation-index.md) - [Agency Diagnostic](https://www.takefortytwo.com/en/tools/agency-diagnostic.md) - [Buyer Portal Readiness](https://www.takefortytwo.com/en/tools/buyer-portal-readiness.md) - [DTC Readiness](https://www.takefortytwo.com/en/tools/dtc-readiness.md) - [Ecommerce Maturity](https://www.takefortytwo.com/en/tools/ecommerce-maturity.md) - [Marketing Stack](https://www.takefortytwo.com/en/tools/marketing-stack.md) - [AI Readiness](https://www.takefortytwo.com/en/tools/ai-readiness.md) - [Tools](https://www.takefortytwo.com/en/tools.md): Assess your company's digital maturity with our free diagnostic tools. - [Cookie Policy](https://www.takefortytwo.com/en/cookie-policy.md) - [Book a Call](https://www.takefortytwo.com/en/book-a-call.md) - [Accelerators](https://www.takefortytwo.com/en/accelerators.md): We know what we’re doing because we’ve done it a lot. Accelerators can cut your project price and timeline in half. - [Client Orientation Guide](https://www.takefortytwo.com/en/client-orientation-guide.md): We know what we're doing because we've done it many times before. That's why our processes are smooth. - [Case Studies](https://www.takefortytwo.com/en/case-studies.md): A list of our favorite, selected projects across brands, continents and verticals. See what our small but mighty agency can do for you, too. - [Start Here](https://www.takefortytwo.com/en/start-here.md): Everything you need to know about TakeFortyTwo. Who we work with, how we work, our most interesting content, and whether we're the right fit for you. - [FAQs](https://www.takefortytwo.com/en/questions.md): Got questions? Get answers about our services, strategic approach, and expertise to support your business growth needs and help you achieve your goals. - [Terms of Use](https://www.takefortytwo.com/en/terms-of-use.md) - [AI Policy](https://www.takefortytwo.com/en/ai-policy.md) - [AI Policy v1](https://www.takefortytwo.com/en/ai-policy/ai-policy-v1.md) - [eCommerce Web Design](https://www.takefortytwo.com/en/ecommerce-web-design.md) - [Contact](https://www.takefortytwo.com/en/contact.md): Need eCommerce solutions? TakeFortyTwo. Get in touch. No automated replies. An actual person reads this. - [Partners](https://www.takefortytwo.com/en/partners.md): There is no ecommerce without technology. But no single tool can carry the load on its own. It does take a village—or better, an ecosystem. - [Privacy Policy](https://www.takefortytwo.com/en/privacy-policy.md) - [About Us](https://www.takefortytwo.com/en/about-us.md): The good, the bad and the ugly. Let us set expectations about who we are, what we're great at, when we can be a good Sixth Man. - [Solutions](https://www.takefortytwo.com/en/solutions.md): Twenty years of B2B eCommerce in the field. A set of solutions built around specific problems, with a proven process and a timeline that holds. - [Steward](https://www.takefortytwo.com/en/solutions/steward.md): There's delivering reports. And there's running operations. This is not delivering reports. Grow your direct sales channel with an embedded ecommerce... - [Ruckus](https://www.takefortytwo.com/en/solutions/ruckus.md): A no-fuss, risk-free, 90-day marketing sprint for when the goal is clear but the capacity isn't. Product launch. Platform migration. Campaign that has to land. - [Fuego](https://www.takefortytwo.com/en/solutions/fuego.md): An agency subscription plan for brands that know launch isn't the finish line, because there is no finish line. - [b2Matic](https://www.takefortytwo.com/en/solutions/b2matic.md): Your wholesale buyers want self-serve. Your sales reps want visibility. Your ERP wants to talk to something. - [A.T.T.R.A.C.T.](https://www.takefortytwo.com/en/solutions/attract.md): AI doesn't search. It recommends. And it recommends brands it can verify, trust, and find across the web. - [AIceberg](https://www.takefortytwo.com/en/solutions/aiceberg.md): AIceberg is a three-phase AI engagement: we audit your data and security exposure, align how your team uses AI, and build the implementation. - [RevAmp](https://www.takefortytwo.com/en/solutions/revamp.md): Nothing stays ready. RevAmp is a structured 90-day ecommerce overhaul scoped right, delivered on budget and with no surprises. - [Blueprint](https://www.takefortytwo.com/en/solutions/blueprint.md): Strategy, performance, marketing, tech stack. Four potential blind spots. Blueprint surfaces what's working, what isn't, and exactly what to do about it. - [About You](https://www.takefortytwo.com/en/about-you.md): We've worked for almost every vertical, every company size. Over twenty years, we've identified the type of client and company that benefit the most from our... ## Services - [Creative Copywriting](https://www.takefortytwo.com/en/services/creative-copywriting.md): Copy is your strategy made visible. The words on your homepage, your product pages, your emails, and your campaigns are doing one of two things: building a... - [SEO Migration](https://www.takefortytwo.com/en/services/seo-migration.md): Replatforming without an SEO migration plan is one of the most common and most expensive mistakes in ecommerce. - [Fractional CTO & CMO](https://www.takefortytwo.com/en/services/fractional-cto-cmo.md): You need senior leadership but you don't want a full-time hire.A Fractional CTO brings technical strategy, vendor management, architecture decisions, and team... - [Maintenance Services](https://www.takefortytwo.com/en/services/maintenance-services.md): Launch is just the beginning.Platform updates, plugin conflicts, performance degradation, security patches, uptime monitoring, broken integrations — the... - [Monthly Sprint Planning & Execution](https://www.takefortytwo.com/en/services/monthly-sprint-planning-execution.md): Growth doesn't happen in a single launch. It happens through relentless iteration — testing a hypothesis, learning from the result, and going again. - [Go-to-Market Strategy](https://www.takefortytwo.com/en/services/go-to-market-strategy.md): The four Ps of marketing — Product, Price, Place, Promotion — are the oldest framework in the business. They're also the most consistently ignored. - [Content Strategy](https://www.takefortytwo.com/en/services/content-strategy.md): A content strategy is the map of what your brand knows and what your audience needs to hear.It determines what you create, for whom, in what format, and... - [Email Marketing](https://www.takefortytwo.com/en/services/email-marketing.md): No channel had more obituaries than email. It's still the highest-ROI channel in ecommerce, and largely underused by most. We design and execute email programs... - [Marketing Automation](https://www.takefortytwo.com/en/services/marketing-automation.md): Marketing automation can be two things: scheduled spam or the best salesperson you never had to hire.The infrastructure behind consistent, scalable customer... - [SEO (Technical & Content)](https://www.takefortytwo.com/en/services/seo-technical-content.md): Technical SEO and content SEO are two different disciplines.Most teams treat them as one. The result is good content on broken infrastructure — or fixed... - [GEO / Search on Artificial Intelligence](https://www.takefortytwo.com/en/services/geo-search-on-artificial-intelligence.md): Generative Engine Optimization is an emerging discipline.It consists of making your brand visible and credible to AI-powered search engines and assistants —... - [Growth-based Marketing Strategy](https://www.takefortytwo.com/en/services/growth-based-marketing-strategy.md): Growth doesn't happen by accident.It happens when the right message reaches the right audience through the right channel at the right moment — and when that... - [Data Migration](https://www.takefortytwo.com/en/services/data-migration.md): Data migrations are where good projects go to die, unless you plan them properly. Whether you're replatforming, consolidating systems, or implementing a new... - [Data Literacy & Team Enablement](https://www.takefortytwo.com/en/services/data-literacy-team-enablement.md): The most common reason a new platform fails is adoption.It's not a technology problem. Teams that don't understand their tools, can't trust their data, or... - [CDP Integration & Data Unification](https://www.takefortytwo.com/en/services/cdp-integration-data-unification.md): A Customer Data Platform is the connective tissue of a mature marketing operation. It ingests data from every touchpoint — your ecommerce platform, your CRM,... - [AI Workflow & Multi-Agent Automation](https://www.takefortytwo.com/en/services/ai-workflow-multi-agent-automation.md): AI is infrastructure. Many companies have AI tools, but only those that have figured out how to connect those tools into coherent workflows are getting real... - [Tech Stack Selection & Architecture](https://www.takefortytwo.com/en/services/tech-stack-selection-architecture.md): How are eCommerce tech stacks made?Most ecommerce tech stacks grow organically: a tool added here, a workaround there, an integration built under pressure. - [B2B Ecommerce](https://www.takefortytwo.com/en/services/b2b-ecommerce.md): B2B buyers are people.So they expect the same digital experience they get as consumers — and then a whole layer of functionality on top of it. - [Search, Personalization & Merchandising](https://www.takefortytwo.com/en/services/search-personalization-merchandising.md): Onsite search is one of the most underinvested areas in eCommerce — and one of the highest-leverage. - [Conversion Rate Optimization](https://www.takefortytwo.com/en/services/conversion-rate-optimization.md): If you're spending money to drive traffic and not investing in converting it, you're leaving money on the table. CRO is the discipline of systematically... - [PIM Setup & Integration](https://www.takefortytwo.com/en/services/pim-setup-integration.md): One single source of truth for every product in your catalog.That's what a PIM (Product Information Management system) is. - [Quality Assurance & Performance Optimization](https://www.takefortytwo.com/en/services/quality-assurance-performance-optimization.md): QA is not the last step. It's built into every phase of our process. We test across devices, browsers, user journeys, and edge cases — before your customers... - [Headless / Composable Commerce](https://www.takefortytwo.com/en/services/headless-composable-commerce.md): Losing your head can be a good thing.Decoupling your frontend from your commerce backend opens up possibilities that monolithic platforms simply can't match:... - [API Integration & Custom Development](https://www.takefortytwo.com/en/services/api-integration-custom-development.md): There is no eCommerce without integrations.ERP, CRM, PIM, marketing automation, analytics, fulfillment — the modern ecommerce stack is a web of systems that... - [CMS Development](https://www.takefortytwo.com/en/services/cms-development.md): Not every content challenge fits neatly into an off-the-shelf solution. We build on platforms like Craft CMS to create content architectures that are flexible... - [Shopify Design & Development](https://www.takefortytwo.com/en/services/shopify-design-development.md): How can you make the most-used platform on the planet work for you?With an expert team that knows where it shines and how to workaround what doesn't. - [Ecommerce Replatforming / Migration](https://www.takefortytwo.com/en/services/ecommerce-replatforming-migration.md): Platform migrations are risky.Replatforming is one of the most challenging things an ecommerce business can undertake. Data migrations go wrong. - [BigCommerce Design & Development](https://www.takefortytwo.com/en/services/bigcommerce-design-development.md): BigCommerce is the platform of choice for many B2B and B2B2C brands — and we've been building on it longer than most. We handle everything from theme... - [Design Sprints](https://www.takefortytwo.com/en/services/design-sprints.md): Big decisions don't need long timelines. When you're facing a complex product challenge — a new feature, a redesign, a new market — the temptation is to spend... - [Accessibility Compliance](https://www.takefortytwo.com/en/services/accessibility-compliance.md): An inaccessible website excludes users and exposes your business to risk. Beyond the legal and ethical arguments, accessible design is simply better design:... - [Brand Application for Digital](https://www.takefortytwo.com/en/services/brand-application-for-digital.md): A strong brand identity doesn't automatically translate to a strong digital presence. Type that works on packaging can be unreadable on mobile. - [Conversion-focused Design](https://www.takefortytwo.com/en/services/conversion-focused-design.md): Beautiful is good. Beautiful and effective is better. Conversion-focused design means every decision — layout, hierarchy, copy, color, calls to action — is... - [Design Systems](https://www.takefortytwo.com/en/services/design-systems.md): The difference between a website that scales and one that crumbles. That's what a design system is. - [UX/UI Design](https://www.takefortytwo.com/en/services/ux-ui-design.md): Great eCommerce design isn't decoration. We design digital experiences that are intuitive, beautiful, and built around how your customers actually think and... - [Analytics & Performance Review](https://www.takefortytwo.com/en/services/analytics-performance-review.md): Most ecommerce teams have more data than they know what to do with. Dashboards full of metrics, reports that take hours to compile, and still no clear answer... - [Ecommerce Roadmap & Backlog Planning](https://www.takefortytwo.com/en/services/ecommerce-roadmap-backlog-planning.md): The gap between a good idea and a good outcome is almost always a prioritization problem. Companies that struggle to grow their ecommerce don't usually lack... - [Platform Selection & Evaluation](https://www.takefortytwo.com/en/services/platform-selection-evaluation.md): A wrong platform is a very expensive lesson.Choosing an ecommerce platform is one of the highest-stakes decisions a company makes. - [Digital Transformation Consulting](https://www.takefortytwo.com/en/services/digital-transformation-consulting.md): "Digital transformation" is currently the most abused phrase in business. Everyone's transforming but no one knows into what. - [Ecommerce Audit](https://www.takefortytwo.com/en/services/ecommerce-audit.md): You can't fix what you can't see. And most ecommerce operations have more blind spots than their teams realize — not from lack of effort, but from lack of... ## Services Listing - [Services](https://www.takefortytwo.com/en/services.md)