--- title: Mailchimp date: 2026-02-13T03:33:00+01:00 author: Patricia Antuña canonical_url: "https://www.takefortytwo.com/en/case-studies/mailchimp/" section: Case Studies --- ![Mailchimp white logo on a dark background](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/mailchimp-logo-white.png?w=200&h=44&auto=compress%2Cformat&fit=crop&dm=1774789703&s=0a09a28e98f228e46e3d0eabecb6118c)# Gone Bananas *or* How we created sixty email templates in sixty days, for twelve-million users. ![](data:image/png;base64,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)![Mailchimp social media image with a teal banana pattern background and email screenshot](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-social.jpg?w=1024&h=512&auto=compress%2Cformat&fit=crop&dm=1774785501&s=0abd7c8abbba27c78839d4701d92b6f1) About this companyMailchimp needs no introduction, right? The Atlanta-based beloved brand has been leading the email marketing industry for twenty years, empowering small and medium businesses to grow and reach new customers with their easy marketing suite. [ Visit website ](https://mailchimp.com/) ## Hey, it’s Neil. A casual Friday morning call from a US phone number. It was Mailchimp’s CTO. Whaaat? They had a little fun challenge in mind: ### Can you come up with one new email template per day, for the next sixty days? Try doing *anything* once a day for sixty days. Not easy. And yet we managed somehow. The goal was to deliver bulletproof, great-looking, flexible templates that could adapt to the thousands of different businesses among their audience. We came up with one creative idea, draft, iteration, coding and testing every day for two months. We worked hand in hand with Mailchimp’s amazing team and the reward was far beyond our wildest expectations. Our templates featured original artwork, illustration and photograhy. We even dared to deliver a few mobile options — before it was *a thing* . Check out our favorite set covering Halloween, Thanksgiving, Christmas and New Year. OPEN GALLERY [ MAILCHIMP gallery 02 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-02.jpg?w=764&h=1401&auto=compress%2Cformat&fit=crop&dm=1774787212&s=fa1b5a40ae58891db42011cf9b9afbd5)[ MAILCHIMP gallery 01 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-01.jpg?w=800&h=1286&auto=compress%2Cformat&fit=crop&dm=1774787212&s=9542af0f333a705c501703484b56c6d3)[ MAILCHIMP gallery 03 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-03.jpg?w=764&h=982&auto=compress%2Cformat&fit=crop&dm=1774787212&s=fd2d88564b7890bdf69444ffa533948b)[ MAILCHIMP gallery 04 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-04.jpg?w=800&h=1286&auto=compress%2Cformat&fit=crop&dm=1774787212&s=ce24bdc15360685d096fc171b9d73d0e)[ MAILCHIMP gallery 05 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-05.jpg?w=841&h=2560&auto=compress%2Cformat&fit=crop&dm=1774787211&s=499f28465ff10306f888bb83a76f7a25)[ MAILCHIMP gallery 06 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-06.jpg?w=900&h=1452&auto=compress%2Cformat&fit=crop&dm=1774787211&s=7867efba83377ec7696c4c4d2c2a707a)[ MAILCHIMP gallery 07 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-07.jpg?w=800&h=1406&auto=compress%2Cformat&fit=crop&dm=1774787211&s=8b85ca5e4bf5d6d5a7885985d3ece412)[ MAILCHIMP gallery 08 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-08.jpg?w=800&h=1165&auto=compress%2Cformat&fit=crop&dm=1774785503&s=3a5713b690327c7d2c023a126a6768c9)[ MAILCHIMP gallery 09 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-09.jpg?w=850&h=1113&auto=compress%2Cformat&fit=crop&dm=1774787212&s=0ff8e77d5791754145e3421fc407b41a)[ MAILCHIMP gallery 10 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-10.jpg?w=850&h=1100&auto=compress%2Cformat&fit=crop&dm=1774787212&s=fcc3e5c9818724919bf05d95408ff034)[ MAILCHIMP gallery 11 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-11.jpg?w=900&h=1305&auto=compress%2Cformat&fit=crop&dm=1774787213&s=f3435aca36bd55cb7529b3741380bb4c)[ MAILCHIMP gallery 12 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-12.jpg?w=800&h=1406&auto=compress%2Cformat&fit=crop&dm=1774785503&s=8a559a047c1a28c540e6bf8fc864527a)[ MAILCHIMP gallery 13 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-13.jpg?w=800&h=1399&auto=compress%2Cformat&fit=crop&dm=1774785502&s=bca0d7e3df97d510bd29ab29448b23bd)[ MAILCHIMP gallery 14 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-14.jpg?w=800&h=1156&auto=compress%2Cformat&fit=crop&dm=1774785502&s=0ce2add266725f296d76863bf2dfbe49)[ MAILCHIMP gallery 15 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-15.jpg?w=600&h=1602&auto=compress%2Cformat&fit=crop&dm=1774785502&s=8033e7e0631e07a124e0f3c56592ee3a)[ MAILCHIMP gallery 16 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-16.jpg?w=800&h=1156&auto=compress%2Cformat&fit=crop&dm=1774785502&s=afdd89ac309dcca2b2bae8cd82ac2849)[ MAILCHIMP gallery 17 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-17.jpg?w=800&h=1365&auto=compress%2Cformat&fit=crop&dm=1774785501&s=82914bf9fa7108674fc2949db324da1c)[ MAILCHIMP gallery 18 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-18.jpg?w=800&h=1524&auto=compress%2Cformat&fit=crop&dm=1774787213&s=ded93af076ba3b71f6f9d5bee046d771)[ MAILCHIMP gallery 19 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-19.jpg?w=900&h=1066&auto=compress%2Cformat&fit=crop&dm=1774785501&s=e3221a2be306ddb571b2f90b1ca7e4d1)[ MAILCHIMP gallery 20 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-20.jpg?w=800&h=1253&auto=compress%2Cformat&fit=crop&dm=1774785501&s=811b52ac66cca4bf74a4e97687bd7a5e)[ MAILCHIMP gallery 21 ](https://takefortytwo-new.transforms.svdcdn.com/production/media/Brands/MAILCHIMP/MAILCHIMP-gallery-21.jpg?w=800&h=1524&auto=compress%2Cformat&fit=crop&dm=1774785502&s=760af3172285a77292db188ef9d8c2fb) Key Takeaways ## **Pressure & Pure Fun** We hit it out of the park. **For four years, our templates were available for free for 12 million email marketers, who used them year after year to greet their readers on these special dates, on hundreds of million emails full of positive wishes.** We got featured heavily and received amazing praise from customers and experts in every continent. In time, our very own designs even circled back to our inboxes in some of the publications we’re subscribed to and made us feel quite proud. ### Services - Customer research - Marketing sprints - Email template design, coding and testing ### Tools - Mailchimp!