---
title: Blog
date: 2026-03-04T17:16:00+01:00
canonical_url: "https://www.takefortytwo.com/en/blog/"
section: Blog Listing
---
[BlogBack to Homepage](https://www.takefortytwo.com/en/)

#  Insights. Ideas. Random Notes. It’s all here. 

This is how we see technology, design, marketing and business. Written by humans.

![](data:image/png;base64,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)![Blue and dark illustration with a large stylized figure in a dramatic scene](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Personas-Funnels-and-Barney.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785496&s=5623d6a7d31943fad6684c4e68762e43)

 Marketing ## [Personas, Funnels and Barney the Dinosaur](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur/)

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.

[ Read More ](https://www.takefortytwo.com/en/blog/personas-funnels-and-barney-the-dinosaur/)

![](data:image/png;base64,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)![Play on ten](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Play-on-ten.png?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1775696643&s=bddcba27a265de9d02afffe2efafa435)

 Marketing ## [TakeFortyTwo ranked #10 agency in Spain for Marketing Automation](https://www.takefortytwo.com/en/blog/top-10-marketing-automation-agency-spain/)

Marketing4eCommerce ranked TakeFortyTwo among Spain's top 10 agencies for Marketing Automation. Twenty years of eCommerce. Now on the map at home.

[ Read More ](https://www.takefortytwo.com/en/blog/top-10-marketing-automation-agency-spain/)

##  Browse by topic 

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![](data:image/png;base64,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)![Dark blue teal atmospheric scene with figures in a misty environment](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/the-white-bunny.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=ca6793fa0f0225f3e7e909ae48c20dc1)

 Marketing ### [The White Bunny](https://www.takefortytwo.com/en/blog/the-white-bunny/)

How the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing.

[ Read More ](https://www.takefortytwo.com/en/blog/the-white-bunny/)

![](data:image/png;base64,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)![Warm dark cinematic scene of a person sitting at a typewriter](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/attract-framework.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785500&s=296d7785bdd071e902691a38979856ac)

 Marketing ### [The Attract Framework](https://www.takefortytwo.com/en/blog/the-attract-framework/)

Neglect the bots and your business becomes invisible, like the proverbial tree that falls in the forest but no one hears.

[ Read More ](https://www.takefortytwo.com/en/blog/the-attract-framework/)

![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAAAlCAIAAAB9MnhgAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAKw0lEQVRYhVVZy5blyG2MAJK3uuclaWd/iD/Gn++tN7Ysac70TSDCCyRZNTzZrDzsSxKPwCvI//y3/1gXv/10/frr67dfP/7yy7e//vLtt5+//fbTt1++f/z87fXTx+v763pd67VWZiQDDAAyWm55y7u1e87aUsktCzAAgmQEM5gRmcyINftgkEEQIAAbtmVbakmSWt3qe6O25qz5HewVnFfMU0jO6Vwlv1zBEeds4Htv3Ifn358u8Nl9Xv5ym8+zPi/6T7/j151xJHuurxWRwRVxTBIRcf4wghG4z2dDgoQ5bzNt0KAxFjmCGrBvSWjP+wgD5r1uuQXw1ubzdsCmjwoECQbDQMz9tA2vKyMzroiVkZlzzsz4sngv5OCH8Mhnm4bHbAIMyxgHyzBHZhoWGDhyCwc2Z+N54jjQNvRpC/pG4e2v4HkPAK+PzFx8rXxlXpkr18rMtXKtWCuuFdfiWlzJXMcD42XZtgnTAoWR+5He8sCDY13yFvcg9dghTMA8LvMxjY+eAMxwDHoIBD1GOBhc31ZGxkfma63XWtfKda21Vl5XXivWddRYi5kIkrQJeUSVONK30XdYt9y2buTGkd+kR/RRY0TQJxxvp55jEDXYi1E54LlxghbA+lgZKz5WvlZea4Rf61rrunW4rrgurmTmefsNfQmim2yggbbLLrnkHiOS4ASlgS+i0wAFxwD8Ef324NmP+CeNgBwDnjMJkEeB11qvXK+V13V0yHXdOlyxxgNxK2C3ZCgsuqE2Si7NWSVpPBCmBgAG0HdSMWA6wB7zf7W9NODkWAAMIkgTEeRncjkJcr0yI/nKuFZeK1eO7VdenzFwwmACwLBsUwFRY/syyihNNXBLbftYT+k4kD3R8ISyH+wMHt3jBEEGEEbwSxAnmRERmSdTjgLBjCvzylg5IZwrV67MY/jkCYAAacMc80tkg0cBactb2upqyTZxMt+DaEz8O8CYCD9ROy6TZbcmB9EIMAOLBBmkmYjgysjISfTEymTkUyZn5eTU+7yYiaMALBhwWGCDBZRd1pbfrd29S6WW7QAZEUg9yf8pdNZAcXAjT9md8IcEI4wkhTCMQIIOIkbcHFeQXBlPnT9V7Dn4tYRlgHFENxtsouG293QT0u5+V+/u6hYMk3AGPKKfauG0dZKLLeg+uo8O6DE/krEMkGE3kKBJn5KaE5PjH0xTco4ggjiiz54+eYu2BQiWj+1L2up3n7WrSjIMMxgWLcLBU6htOE7Fgm1JLXV3t1StTwW4KGVOAIScp1bSGHnIiHUXdpvAFImn2cFJ15/4hadg9RHdI/3u3t3vqnfVrQAQTFoBJynRgQcyJxos+Za+q7urB0WUE+wIjweCmZnyMtpOwKBAgEsQxqKQcFvpTmyn67NlT8vVY7CzDmB2Hem/KsCkIm/pRYsKSObpBnSbv9TVtau7WtWPAivimCIY3amozky3HCfPejVkIKy22n5a1XtNetA0pLfNjsGqq7p21a69a++q9/yxpgQrAJEKSiHTogkdj8ruVnVXzUO6qnq3S5QDvCK9fLq4k2M6euJzygzW2xVKuJdV7rJKXeqR8sAzaGAUmAvV1WPsI329937XftfeVVMEgukAO0IKKSWJLT7984P+3b3HEHvXbo0CZkdYAkzi5MmTe6bAZ4TXD1WEoEjV1VVddax7bBxNEo4gKbulY6vatffeu4759zmq2gYZNJKhbmVKLYVITSp4FDi2mMe9965dvRvtADrSEqEgkncBjjMMSI6I9Yd2dFrBvpbq1fXuenXtqqt21ZQL56li7tbt8t31iP2uvXe9BwltMyIC7OiOVqtDLUUEdUaCwedgaEJg76r3+717t1thKNLdtIjJhWd8g22rMzNi/V7vQKrIfl91vXq/jkXXrlw7gqDliMmhra7dtXftd73fvWftCeCuqmoBQKzGYMf9FFpJIAzSkCVXq0vj+BoMvmuXShQ6wl2UaAdwDyJTubVGgX/Wj0R2k7VW7Vftj9rvvV977RUrEDC1dBppd6uq+r37/e69a7977673qNVdajVIWBFPkfK90KfFNGy1u9HtLvdWbdW7613vd1dTEAKrKAUUcDydn6TulSsj1j/qj0T2ZlRedX3s18d+f+z13nklFxkwpJzQuSHUe/fevd+q3fXuPa8vdUk2iIAsW7BOwp/FezKZvK12F7o8q7bqh+rd7+22EKiL6rDCGAxgPFlrrRUR6+/v35dWL8Zer/3+2O9v+/qx36+dr4wVDIhLjgjgxEBXv2uQo721y13q9vAFMkgoYN3j2ZQZQzoD7tRGNbqphprd1LY26j06qNoOxCjgMAIOm5N9r2tlRsT6nx//ePVLF699fduv7/v9Y1/vvfZeO2MRaccEPHE80N27tLdrq8Z4jW5IkG6KYQZycyrOaZL5RQFBDTUkqs/qoor9Rv1w7RbJq6Rtp51wHA+0qo8C//37/31/Xbjy4+P10379qNe7rr3X3rkzLrLo8ELM7ApJqladUuFHbntCjUDcw1cYvHWgTQmHrzGsU6FPnW5K4aabLvrNfrstVEsNFLjBMChT8qqeGPivv+Ov3/f1+ufP+9sftd977127qvauzAo2MWnR5FGg24/oNmT6yB1kAiJJJnHTTaBNa7iQ6VRuxRRnOaCEE0qo3XJBDTcMMZpRZBI5DXGvlasjFoT//Rf+9v1fP376bcrQOU67EB1sDrVDYNoj+WDa97zEQGQ4dWr2lJ08JMwMYeMN0bcHrLAJBxB0ElOwkszgqAiLLnS53o5URINlQ0J2RKyhDn7/B/avu3Z1TQdxDrU6JbVwuJBp7m4mjTjEYURkBDJsI6YBPnWTTwqnfSbK6bYx0ptwHLkjI1amYiEvTUEBCdGCyp2OUEBAu/0ooB/we4bZz8w9zZwlOXzPuEM2AWeGiDOjOoMr6DyiYf5jnMDHCX6IwkPSDdcQTDIiVkRnKi+vptBOtIlI5uEEoRP9QSgNHQVeAN9GYYDx5fjK9fGm+IQI0ozkmdiQyXQIgiGAweBN3z460J/Migd8OF46M22uvDSNvxhYCNMMxsozPJImDytA8CjwHVg/IsXwoQEOdDlMEg8lSsIgkhYDkYy+eUdFug1TQ6iMXSOC8dyNZ+PDORI8pGvE0AmptQSBDrERghnkGu0yhuJ+5sW1gL8B34HrvY4Cg1h+Wc+E+bDTJjOojmSIkUz1chjCmIeI4CD7NGFn+Rn3PmnGO4YUK9fMrCRSbIdpBJkcmuFmbm9qaP078A34jnztXM5ATDa8ifVAHCsNsTSjOhG0KIY6NB7gdAuARgESGbgJKD50Ih+KfihDM3RcEOmUnfAi0YIQgic7TXzf1Mk9GKxfgRfwgY+rVyJyDDfIHBs+MI+hc844weAxf99+UGeOnAZ9dCce839K/3xs0KcHeOcDJ2C2I3A4opgKMN9H8vkSQJLrO7CAF66FSB/z/9kDtya3B6YeMcw7TT4KxrAD1kMdxPPB5BH90wP0kCC681k4IiNhAUlDiFMlM/DlG8/8HCTXC1iIhbWQycf8nx9m7pfHvQiNlr6vHWNHODQ9UJj6DNxH5ptSxvNl5/kudBxhhmN6kqTBqZU30cMYEZMZMRlsJZBYhzc8QfUQwn8K5QfJnxI9L6Y/P0gNEX7T6KAfPU4j96UWnLx6w+tTjcdd44FHAd645lC1/H+5974qpc5hjQAAAABJRU5ErkJggg==)![Hero b2b ecommerce marketing strategy](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-marketing-strategy.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049607&s=619806d316324f02dcd852b1ad6fdd87)

 eCommerce B2B### [Understanding some key B2B marketing principles](https://www.takefortytwo.com/en/blog/b2b-ecommerce-marketing-strategy/)

95% of your B2B prospects aren't ready to buy right now. The key is making sure they remember you when they are

[ Read More ](https://www.takefortytwo.com/en/blog/b2b-ecommerce-marketing-strategy/)

![](data:image/png;base64,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)![Hero composable commerce b2b](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-composable-commerce-b2b.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049829&s=6d7f7fbb0f17625c87aa32068b91914a)

 eCommerce B2B### [Composable or not composable](https://www.takefortytwo.com/en/blog/composable-commerce-b2b/)

What composable commerce actually means, when it makes sense to adopt it and when it doesn't.

[ Read More ](https://www.takefortytwo.com/en/blog/composable-commerce-b2b/)

![](data:image/png;base64,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)![Hero b2b ecommerce benefits](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-benefits.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049800&s=4672d1b352843814c8bbd77db162865c)

 eCommerce B2B### [Why implementing B2B Ecommerce is a good idea](https://www.takefortytwo.com/en/blog/b2b-ecommerce-benefits/)

Why implementing B2B ecommerce is a good idea: the business case, the benefits and where to start digitizing your sales process.

[ Read More ](https://www.takefortytwo.com/en/blog/b2b-ecommerce-benefits/)

![](data:image/png;base64,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)![Hero b2b ecommerce platform selection](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-platform-selection.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049685&s=50cdb45289781cee9370073d43b357f7)

 eCommerce B2B### [What you should look for when shopping for a B2B Ecommerce Platform](https://www.takefortytwo.com/en/blog/b2b-ecommerce-platform-selection/)

If you don't know where you're going, any road will take you there. Choosing a B2B ecommerce platform gets easier when you know what to look for.

[ Read More ](https://www.takefortytwo.com/en/blog/b2b-ecommerce-platform-selection/)

![](data:image/png;base64,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)![Hero b2b ecommerce website development](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/hero-b2b-ecommerce-website-development.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1777049748&s=f5fd8c02210b57c6aa393965d65f8135)

 eCommerce B2B### [B2B Ecommerce Website Development](https://www.takefortytwo.com/en/blog/b2b-ecommerce-website-development/)

B2B ecommerce website development: architecture, platforms, integrations and mistakes worth avoiding.

[ Read More ](https://www.takefortytwo.com/en/blog/b2b-ecommerce-website-development/)

![](data:image/png;base64,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)![Dark image of a person reflected in a mirror with a woman in the background](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/What-digital-transformation-actually-is.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=3878179358e3f318aa3fbe836e0c55fc)

 Strategy ### [What Digital Transformation Actually Is](https://www.takefortytwo.com/en/blog/what-digital-transformation-actually-is/)

Every transaction is a conversation, and digital transformation is less about trends and more about answering the right questions.

[ Read More ](https://www.takefortytwo.com/en/blog/what-digital-transformation-actually-is/)

![](data:image/png;base64,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)![Dark image of a person reflected in a mirror with a woman in the background](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/What-digital-transformation-actually-is.webp?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774785499&s=3878179358e3f318aa3fbe836e0c55fc)

 Strategy ### [Reframing Digital Transformation](https://www.takefortytwo.com/en/blog/reframing-digital-transformation/)

The term implies we can decide to change through tech. It’s actually the opposite. Digital transformation is a practice, and it's never complete.

[ Read More ](https://www.takefortytwo.com/en/blog/reframing-digital-transformation/)

![](data:image/png;base64,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)![BigCommerce Experts
at helping companies go B2BIGGER. 
Now certified.](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/BigCommerce-Certified-B2B-Experts.jpg?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1771341606&s=aeb6f9f01688123302151b333ec84f23)

 eCommerce B2B### [We Say We’re B2B Ecommerce Experts. So Does BigCommerce.](https://www.takefortytwo.com/en/blog/we-say-were-b2b-ecommerce-experts-so-does-bigcommerce/)

TakeFortyTwo Officially Designated as BigCommerce B2B Specialized Partner

[ Read More ](https://www.takefortytwo.com/en/blog/we-say-were-b2b-ecommerce-experts-so-does-bigcommerce/)

![](data:image/png;base64,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)![Rice Photo](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/Compound_Marketing_Alternative.jpg?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774779998&s=ea44877b72f6c95f7c42edd2926fbb8f)

 Marketing ### [Compound Marketing in the Age of Everything](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything/)

AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

[ Read More ](https://www.takefortytwo.com/en/blog/compound-marketing-in-the-age-of-everything/)

![](data:image/png;base64,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)![BigCommerce logo on a white background](https://takefortytwo-new.transforms.svdcdn.com/production/media/blog/BigCommerce-BigBranding-1.png?w=640&h=400&auto=compress%2Cformat&fit=crop&dm=1774784517&s=560c0c2476397a1ff613f96e30f6875e)

 eCommerce ### [BigCommerce BigBranding](https://www.takefortytwo.com/en/blog/bigcommerce-bigbranding/)

BigCommerce announced its rebrand to Commerce. The boat gets bigger, the horizon wider. We help.

[ Read More ](https://www.takefortytwo.com/en/blog/bigcommerce-bigbranding/)